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08|23|2011 03:27 pm EDT

SEC Filing reveals BankRate.com’s Domain Acquisitions

by Frank Michlick in Categories: Domain Sales

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BankRate.com’s Premium Domain Acquisitions in 2010 and 2011 have been revealed in a recent SEC filing totaling over $80 million USD. Albeit the purchases also included companies, content and software, the filing breaks the value of the domain names out as a separate number.

Bargaineering.com – $2.7 million USD, January 29, 2010
Approximately $2.8 million was recorded as finite-lived intangible assets consisting of Internet domain name for $2.7 million and non-compete agreement for $140,000.

InsuranceQuotes.com – $5.9 million USD, March 31, 2010
Approximately $5.9 million was recorded as intangible assets consisting of Internet domain name for $5.9 million, non-compete agreement for $20,000 and Internet content for $15,000.

NetQuote.com – $40.9 million USD, July 13, 2010
Approximately $92.0 million was recorded as intangible assets consisting of Internet domain name for $40.9 million, customer relationships for $46.0 million, and developed technology for $5.1 million.

CreditCards.com – $67.8 million USD.August 6, 2010
Approximately $67.8 million was recorded as finite-lived intangible assets consisting of Internet domain name for $26.5 million, customer relationships for $39.4 million, and developed technology for $1.9 million.

CD.com – $500,000 USD. October 15, 2010
“On October 15, 2010, the Company completed the acquisition of the internet domain name CD.com from Rick Latona Auctions, LLC, a Georgia Limited Liability Company for $500,000.

CreditCards.ca – $650,000 USD, November 23, 2010
On November 23, 2010, the Company completed the acquisition of internet domain name CreditCards.ca from an Enterprise Analyticals Modeling and Process, LLC, for $650,000.

TrouveMedia.com(?) – $230,000 USD, January 1, 2011
It doesn’t clearly state the domain name in the filing. “Approximately $3.9 million was recorded as intangible assets consisting of agent relationships for $2.3 million, developed technologies for $1.4 million, and internet domain name for $230,000.

CarInsuranceQuotes.com – $7.5 million USD, May 13, 2011
Approximately $7.5 million was recorded as intangible asset, all of which, was for the domain name.

As noted by Elliot Silver, “they amortize domain names from anywhere from 5 years to 25 years, depending on the domain name“.

[Hat tip to George Kirikos]