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01|22|2009 12:06 am EDT

Ask.com Acquires Sendori

by Adam Strong in Categories: Acquisitions

Sendori Logo

Company sources confirm that direct navigation company Sendori.com has been acquired by Ask.com sponsored listings.  Specific details of the transaction were not provided.

Sendori.com provides a unique service in the domain space. Rather than parking domain names on a page with search listings the company’s service partners domains with advertisers in specific sectors.  Sendori apparently has applied to patent their technology.   Advertisers looking for traffic on a given topic can buy direct navigation traffic from Sendori’s domain name clients.  For example, Progressive.com, an advertiser, would purchase all unique visitors that come from domain names with auto insurance traffic.  Sendori has a very exclusive program and make sure to only work with top tier domain traffic.  They claim over 130,000 advertisers with access to 33 million unique visitors each month from domain traffic.

Sendori had previously raised capital with First Round Capital, Baseline Ventures, and Maples Investments investing in the business.

ASK Sponsored ListingsAsk.com has been involved in the domain space supplying a Google feed for several parking companies such as Parking Panel and Skenzo.  The Ask/Google feed was pulled in Feburary of 2008 making a big change in the ppc space.  Ask.com is an IAC (NASDAQ:IACI) company and has made other moves in acquiring premium reference sites (and domains) under the Reference.com umbrella like Dictionary.com and Thesaurus.com.

More information can be found on the Sendori site.

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6 Comments

[…] Domain Name News reports that “Ask.com is an IAC (NASDAQ:IACI) company and has made other moves in acquiring premium reference sites (and domains) under the Reference.com umbrella like Dictionary.com and Thesaurus.com.” […]

RegFeeNames.com

January 22, 2009 @ 3:33 am EDT

Great News for Sendori!

I hope this helps them grow and expand there current network, They do have a very unique business and I believe that is why Ask.com snapped them up.

It would have been nice to here what price they paid but just shows how hard work and a good idea can get you money and expand your business!

Regards,

Robbie

John Colascione

January 22, 2009 @ 9:21 am EDT

Pretty interesting to see Ask.com getting aggressive. I still use them a bit here there as they are most likely almost an equivelent to MSN search as far users go…

RegFeeDomains

January 22, 2009 @ 10:16 am EDT

Hopefully, this will help domainers in the future.

It makes ASK a little bit stronger against Google.

Joe Davison

January 22, 2009 @ 3:11 pm EDT

Great news for Ofer and the rest of the Sendori team!

wannadevelop.com

January 25, 2009 @ 7:49 pm EDT

I don’t believe that they have 130,000 direct advertisers signed up with them.

No way…

Anybody have any insight ?

Best,
Mike

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