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08|22|2008 02:50 pm EDT Buys – Plans Name Change

by Adam Strong in Categories: Affiliate Programs

This news is a bit old, but I have not seen it mentioned in the domain community. I stumbled across the news on Jay Weintraub’s blog. Scott Richter’s company purchased the domain name and plans to transition and re-brand to the shorter domain name. The company made the announcement at their Breakaway Conference event on August 15th.

The company newsletter confirms that there will be more to come with the re-branding to

“Of course, the topic on everyone’s minds was the announcement that CPA EmpireĀ® will be evolving into later this year. You will hear more about this exciting change in the months ahead, along with our official announcement at ad:tech NY in November.” has been for sale at several live domain auctions in the past and to our knowledge never sold at a live auction event.

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Matt Wegrzyn

August 23, 2008 @ 4:32 am EDT

Ah yes, congratulations to Scott Richter! What a great purchase!

I hope with the budget that they have, they can provide a better looking and easier to use affiliate site, and also – possibly more affiliate offers such as credit cards, financing, travel deals, etc. I want to see the big advertisers!


August 23, 2008 @ 11:47 am EDT

Congratulations Scott Richter? SCOTT RICHTER of optinrealbig fame?


Do a search for ‘scott richter” at and learn.

Matt Wegrzyn

August 23, 2008 @ 2:05 pm EDT

Yes I know who Scott Richter is, I know him personally…

Thanks anyway for the rude comment.


August 25, 2008 @ 11:53 pm EDT

Lie down with dogs, wake up with fleas.


August 27, 2008 @ 3:34 pm EDT

Since most of us mispell affiliate half the time – might be a good one to have as well.

Josh Todd

August 27, 2008 @ 6:27 pm EDT

Thanks for the comments on the purchase. We are going to be putting a lot of time & resources into creating the best interface possible for the new, including a proprietary tracking system. If you are a current affiliate, you will be able to submit feedback and ideas for the new interface in an upcoming email poll.

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