03|04|2009 07:59 pm EDT
Former Vice President Gore, who often took barbs about his misconstrued statement about ‘inventing the internet’, can now partially lay claim to inventing a new domain name. Al Gore and his Alliance for Climate Protection have announced their intentions to join a group of other “internet entrepreneurs, leading scientists, ecological and philanthropic groups, and environmentally conscious high-profile individuals” in applying for a new domain name extension, .ECO. The domain name will still need ICANN approval however before becoming a reality.
The Dot Eco advisory board also includes Davis Guggenheim director of An Inconvenient Truth, Actor Roger Moore, Author and Physicist Richard Muller and Jim Dufour of the Scripps Institution of Oceanography.
Gore said in a statement found on Politico.com “We fully support Dot Eco LLC in its efforts to secure the .eco top level domain through the ICANN application process and look forward to working with Dot Eco LLC to promote .eco. This is a truly exciting opportunity for the environmental movement and for the internet as a whole.”
From the Dot Eco LLC company site.
More than just a label, Dot Eco will finance groundbreaking environmental initiatives that have a real, positive impact on our environment. The Dot Eco brand will build an open, ecumenical community around this shared cause, and create a common knowledge base that enables individuals to do their part to help the environment.
Domain name consulting group Minds and Machines led by Antony Van Couvering and Jothan Frakes is assisting the group in applying for the new TLD as well as setting up the necessary registry infrastructure. Frakes told DNN from the ICANN meeting in Mexico, “We’re putting the best of the best together to support what we believe to be a very good cause and we’re excited to see new top level domain names come to the marketplace so that communities and causes can be well served.”
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