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08|22|2008 02:50 pm EDT

CPAEmpire.com Buys Affiliate.com – Plans Name Change

by Adam Strong in Categories: Affiliate Programs

Tags: , , , ,

This news is a bit old, but I have not seen it mentioned in the domain community. I stumbled across the news on Jay Weintraub’s blog. Scott Richter’s company CPAEmpire.com purchased the domain name Affiliate.com and plans to transition and re-brand to the shorter domain name. The company made the announcement at their Breakaway Conference event on August 15th. (more…)

07|17|2007 01:56 am EDT

Moniker/ Affiliate Summit Silent Auction Ends Today, 7/17

by Adam Strong in Categories: Affiliate Programs, Domain Aftermarket, Up to the Minute

Tags:

The silent auction ends today 7/17 . Get your bids in if you haven’t already. . . well it looks like most of you haven’t. . . .On a quick scan of around 1000 domains, I didn’t see any bids. Let’s hope for the sellers sakes, that the mad rush is waiting for the final seconds.

07|09|2007 11:33 pm EDT

Affiliate Summit Auction Fails to Convert

by Affiliate Guy in Categories: Affiliate Programs, Editorial, Events

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* Affiliate Guy has a wealth of experience in the online space as an affiliate manager, marketing guru, paid search guru, domain owner, internet enterepreneur, etc. He chooses to remain anonymous.

emptyMoniker’s Affiliate Summit domain auction didn’t set any new sales records. Not by a long shot. In fact, Moniker may have set the record for the sleepiest live domain auction ever. I just finished listening to the live auction broadcast on Webmaster Radio and it quickly became apparent that the auction was doomed from the start.

So what happened? Why didn’t the multi-million dollar trend of the previous live domain auctions continue at the Affiliate Summit? After all, Monte does a good job with his auctions in my opinion. I’ve personally sold a couple of domains at previous auctions for 5 figures. The list of domains seemed decent enough at this auction. The auctioneer is even corny enough to induce a chuckle or two from the audience once in a while during the auction and having a relaxed crowd certainly doesn’t hurt at an auction. I wasn’t there, but as far as I know the temperature in the room wasn’t too hot or cold. So exactly what happened?

1 word: Demographics
Having been an affiliate manager, as well as a domainer for a number of years, I predicted that sales at the Affiliate Summit live domain auction would be flat well before the auction called the first domain because of the people in attendance. At Moniker’s previous domain conference auctions, the rooms were filled with domainers for the most part. These are people that buy and sell domain names for a living and they have the financial resources, insight and foresight to put their money on the table to add a good domain name to their portfolios. Domainers put domains first. They use the domains themselves to generate revenue. Often times they don’t have anything else but the domain name to generate revenue, no real content, no customer support, no inventory to warehouse, just a domain that generates traffic.

Unfortunately for Monte and the domain sellers (some were sellers, most had their domains passed on) the Affiliate Summit doesn’t attract domainers, it attracts affiliates and affiliate managers. Unlike domainers, affiliate’s don’t put domains first. In fact, as an affiliate manager, I can tell you that some affiliates have the worst domain names on the planet in comparison to domainers. Why? Well, there are a lot of different reasons I’m sure:

  1. Lack of financial resources to buy a good, memorable, high quality generic domain.
  2. They just don’t care what domain name they use (also see #1).
  3. Lack of understanding of the value a good domain name can deliver.
  4. They refuse to pay a large sum of money for a category killer domain based on principal (also see #1).
  5. They have a desire to build affiliate sites from scratch or organically (also see #1).

I’m sure that most affiliates would justify their lack of concern for domain names with at least one of the reasons listed above.

So that explains why affiliate’s weren’t falling over each other to bid on Moniker’s domains. What about the affiliate managers that I mentioned that make up the other half of the Affiliate Summit? Why didn’t they buy everything up?

We’ll first and foremost, most affiliate managers work for somebody. They’re at the Affiliate Summit representing the company that they work for. They’re there to meet affiliates in hopes that they’ll join their company’s affiliate program or to hook up with existing affiliates to strengthen the relationship they’ve already established. They’re there because the events are held in cool places like Vegas and Miami baby! Ok, so it’s a working vacation. ;o) Whatever the reason the affiliate manager is at the Affiliate Summit for, they’re not domainers, they’re not necessarily entrepreneurs and they’re not there to buy domain names.

So, you hold an auction in a room full of people who either don’t know, don’t care, don’t have the money or are there to party (cough – meet affiliates) and you very quickly find out that live domain auctions don’t work everywhere – not in grocery stores – not in empty parking lots – not at hospitals and not at the Affiliate Summit. Much like domain names, you really do get what you pay for.

07|09|2007 11:03 pm EDT

Like Pulling Teeth, First Affiliate Summit Live Domain Auction

by Adam Strong in Categories: Affiliate Programs, Editorial, Events

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* A quick disclaimer. I had several domains in this auction and apparently sold 1. I was not at the event but listened live on WebmasterRadio.fm

tooth pullingIt’s not easy bringing a new product to an untested audience, and that wasn’t more true than tonight during the Moniker Live Domain Auction held at the Affiliate Summit in Florida. Sitting at home and listening to the events unfold on WebmasterRadio.fm , it was painfully obvious that Monte Cahn and auctioneer Joel Langbaum had their work cut out for them more than ever. Bids were very slow to come by and even domains with no reserve had to have bids pried out of the audience members. Langbaum, an amateur comedian, made quips such as “anybody breathing out there?”, “Am I keeping anybody awake?” and “it’s like pulling teeth”.

As a domain investor who has attended all of the previous Moniker auctions at TRAFFIC and was listening live, this audience seemed unethused and extremely apprehensive. Starting bids were hard to come by and even domains listed as no reserve had to have coaxing to get any bid action. Even names that seemed to appeal directly to the audience members, affiliates and affiliate program managers, were uninteresting. “There’s no credit card affiliates here?” a surprised Cahn said as CreditCardAffiliate.com was moved off of the auction block with no bids. Even the premier domain Affiliate.com received no interest. Granted it had a high reserve, but this one would likely have at least received bids at TRAFFIC.

Near the end of the auction, when names were announced by Langbaum, you could hear a few audience members asking for reserve prices. Several names were sold off of the reserve with one bid meeting the reserve. This will be a disappointment to many sellers as they expect the reserve to stimulate action and not to be the price they end up having to accept. In past TRAFFIC auctions, many sellers dropped their reserves in a gamble to stimulate bidding. This could have been a big mistake, as this auction didn’t seem to have any heated bidding. (Thankfully I ignored advice from a veteran auction seller and kept my reserves where I would be happy selling and managed to sell 1).

Why was there no action?

I saw a few problems right from the start. I’m not sure how many attended Affiliate Summit or how many were at the start of the auction, but the auction didn’t seem to be promoted very well to the audience. I think the organizers are partly to blame for this. I barely saw any talk at any forums or blogs about this. In fact besides this site, I think the Affiliate Summit and Affiliate Tips site were the only “bloggers” who mentioned anything about the auction. Abestweb had maybe 1 or 2 posts. For a first time event, it seems like it was an after-thought to the organizers of the Summit.

Another bad move was scheduling. It seems that the auction was scheduled after a cocktail party. Bad idea. No one wants to sit in on an auction for 2 hours+ after having a few drinks with their friends. At 6:30 most people want to go eat dinner or continue the party elsewhere. From what I heard, there were only around 35 people left in the room as the auction winded down to the last 25 or so domains. With some better planning next time, maybe we’d see some better results.

All said and done, the numbers came in decent considering the lack of activity at the event, thanks partially to one $400k sale ( Correction. This was reported wrong on Monikers site last night. It was $40k ) I think many deals were had at this event because of the lack of bidders/bidding. If you were a domain investor in attendance or bidding via the phone, you could have had a few domains at bargain basement prices. Of the 194 domains entered only 39 sold and many of these came from heavily coaxed bids. The total sale amount rang in $641,000. Sorry the numbers were off because of a typo. Correct total appears to be $251,000 From what I heard prior to the event, the goal was to reach $1.5m . Hopefully, the silent auction gets better results and more activity than the live auction did. There’s plenty of good “affiliate” domains in the list. You can download it from here

* BONUS FIND: Some pics from the event here and here from Stephanie Agresta’s Flickr account. Time stamp shows between 6:51 and 6:54 so pretty much these show the room right near the beginning of the auction.

07|09|2007 06:52 pm EDT

LIVE results from AffiliateSummit Moniker Domain Auction

by Adam Strong in Categories: Affiliate Programs, Domain Aftermarket, Domain Sales, Events

Tags:

We blogged this live as best we could.  Apologies in advance for any mistakes

Officially posted results are on Monikers site now 

1. AffiliateConventions.com,$700,SOLD
2. GuaranteedCollegeLoan.com,$1000,SOLD
3. LearnAffiliateMarketing.com,$800,PASS
4. DiscountCollegeBooks.com,$2500,SOLD
5. BusinessAffiliatePrograms.com,$3000,PASS
6. DiscountPetSupply.com,$6500,PASS
7. CommuterFlights.com,$5000,PASS
8. AffiliateSoftware.com,NO BIDS
9. CD.net,$25,000,PASS
10. Pesos.com,$20k,PASS
11. Union.com,NO BIDS
12. FuneralParlor.com,$3000,SOLD
13. DiscountBroker.net,$1500,SOLD
14. DiscountGolfStores.com,$2500,PASS
15. RecruitmentFirms.com,$2000,PASS
16. DiscountSoftware.net,$4500,PASS
17. AntiqueCarShows.com,$5500,PASS
18. HomeStereo.com,$8000,PASS
19. MiamiSingles.com,NO BIDS, PASS
20. HighDefinition.com,$40k,PASS
21. VisitOrlando.net,$750,SOLD
22. PuertoRico.com,NO BIDS
23. Vodka.net,NO BIDS
24. PokerGuide.com,$20000,PASS
25. CreditScore.cc,$10000 start NO BIDS
26. EmergencyClinic.com,$2000,SOLD
27. Gin.com,NO BIDS
28. AffiliateManagementTools.com,$1500,PASS
29. DiscountCruises.org,$2000,PASS
30. PhysicalExaminations.com,$4000,PASS
31. AutomobileRepairs.com,$8000,PASS
32. PX.net,$16000,PASS
33. GrandPrize.com,$60000,PASS
34. TelephoneCenter.com,$2000,SOLD
35. DiscountGolf.net,$3500,SOLD
36. DrugRecoveryPrograms.com,$4000,PASS
37. ConcertTour.com,$10k,PASS
38. Shows.net,$20k start NO BIDS
39. PokerAffiliates.com,$20k,PASS
40. Flights.net,PASS
41. Semester.com,$8000
42. BirthControl.com,PASS
43. Ethanol.com,PASS
44. Breathalyzer.com,PASS
45. FloridaRebates.com,300,SOLD
46. QuantityDiscounts.com,PASS
47. OffshoreBetting.com,4500
48. CashDiscount.com,PASS
49. GED.net,PASS
50. PokerTours.com,PASS
51. Scotland.com,PASS
52. DiscountTrucks.com, $4250 SOLD
53. Dividend.net, $6000 SOLD
54. CruiseInformation.com, $5500 SOLD
55. MiamiFlorida.info, $2500 SOLD
56. StockMarket.tv, $10,000 pass
57. AffiliateProgram.org, $13,000 PASS
58. TattooParlor.com, PASS
59. Invest.net, $75,000 NO BIDS
60. PokerLessons.com, PASS
61. Order.org, PASS
62. AchievementTests.com, $3250 SOLD
63. CashAvailable.com, $1250 SOLD
64. BannerAdvertisingSoftware.com, NO BIDS
65. AirlineTickets.org, $8000 PASS
66. BathSupplies.com, NO BIDS
67. AffiliateDirectory.com, $30,000 SOLD
68. InsuranceRates.com, $10,000 PASS
69. Student.com, $3.5m NO BIDS
70. ComputerDiscounts.com, NO BIDS
71. GolfClubDiscounts.com, $5000 SOLD
72. GasolinePrices.org, $1250 SOLD
73. PortableStereos.com, $2500 PASS
74. FreeDialupInternet.com, $4500 PASS
75. eDiscounts.com, NO BIDS
76. ComputerCourses.com, NO BIDS
77. Band.com, NO BIDS
78. Slots.com, NO BIDS
79. DiscountOnlineShopping.com, $7,000 NO BIDS
80. TaxiServices.com, NO BIDS
81. Catalogs.net, No BIDS
82. MastersDegree.com, NO BIDS
83. NewYorkRealty.com, NO BIDS
84. RetailPharmacy.com, NO BIDS
85. SpecialSavings.com, $1,100 SOLD
86. Itineraries.com, $22,500 SOLD
87. eSports.com, NO BIDS
88. Media.net, NO BIDS
89. GolfInformation.com, $4,500 SOLD
90. Balcony.org, $1250 PASS
91. PaycheckServices.com, $1500 SOLD
92. TuxRentals.com, NO BIDS
93. CrediCards.com, $55,000 NO BIDS
94. Manufacture.com, NO BIDS
95. DiscountFlowerShop.com, $2000 SOLD
96. PrivateBeach.com, PASS
97. SO.net, PASS
98. Pay.mobi, PASS
99. 401kplans.com, NO BIDS
100. Menopause.com, NO BIDS
101. OnlineChemistryClass.com, NO BIDS
102. DiscountTruckRental.com,$3500,SOLD
103. SavingsBanks.com,$8800 to start, PASS
104. CateringService.com,
105. Sitcoms.com,$25000,SOLD
106. Elections.com,NO BIDS, PASS
107. PDA.net,NO BIDS, PASS
108. Bhutan.com,NO BIDS, PASS
109. AutoClassifieds.com,NO BIDS,PASS
110. Stuff.com,NO BIDS,PASS
111. DiscountComputers.net,$2500,SOLD
112. Commercial.net,NO BIDS,PASS
113. AirTrafficControllers.com,NO BIDS,PASS
114. Character.com, SCRATCHED
115. PalmReader.com,NO BIDS,PASS
116. ConsumerMarketing.com,$3000,SOLD
117. Refund.info,NO BIDS,PASS
118. BannerAdvertisingRates.com,NO BIDS,PASS
119. DiscountShopping.net,$4000,PASS
120. MedicalTranscriptionService.com,NO BIDS,PASS
121. BadBoys.com,$45000,SOLD
122. Spend.com,NO BIDS,PASS
123. Cats.com,NO BIDS,PASS
124. HomeEquityDebtConsolidation.com,$750,SOLD (NR)
125. FlatPanelLCDMonitors.com,NO BIDS,PASS
126. DiscountedBooks.com,$3500,SOLD
127. ClassicCarShows.com,NO BIDS,PASS
128. Fresno.us,NO BIDS,PASS
129. CreditCardAffiliate.com,NO BIDS,PASS
130. Introduction.com,NO BIDS,PASS
131. BadCreditSecondMortgages.com,$200,SOLD
132. AffiliateCourse.com,NO BIDS,PASS
133. CreditRepairLeads.com,NO BIDS,PASS
134. HeatPresses.com,NO BIDS,PASS
135. OneWayFares.com,NO BIDS,PASS
136. PrescriptionMedication.com,$40000,SOLD
137. XmasList.com,NO BIDS,PASS
138. Omelettes.com,NO BIDS,PASS
139. Sundries.com,$4000,SOLD
140. ComputerPrograming.us,NO BIDS,PASS
141. RoofSolarPanels.com,NO BIDS,PASS
142. AffiliateMarketingTools.com,NO BIDS,PASS
143. RealEstateContracts.com,NO BIDS,PASS
144. DrugRecoveryProgram.com,NO BIDS,PASS
145. PinaColadas.com,NO BIDS,PASS
146. Kix.com,NO BIDS,PASS
147. LawyerBlog.com,$1500,SOLD
148. FDAApprovedDrugs.com,NO BIDS,PASS
149. DownlineMarketing.com,$3500,PASS
150. FishingPole.com,NO BIDS,PASS
151. PortableFileStorage.com,$500,SOLD
152. DebtConsolidationAffiliatePrograms.com,NO BIDS,PASS
153. Franchisees.com,NO BIDS,PASS
154. MP4Player.com,NO BIDS,PASS
155. B2BAdvertising.com,NO BIDS,PASS
156. LowInterestGovernmentLoan.com,$750,SOLD
157. AntiqueCarAuctions.com,NO BIDS,PASS ($3500 RESERVE)
158. MerchantAccountsOnline.com,NO BIDS,PASS
159. EscrowCompanies.com,NO BIDS,PASS
160. AffiliatesManager.com,NO BIDS,PASS
160A. Affiliate.com,$750,000 RESERVE PASSED
161. DiscountCallingCard.com,NO BIDS,PASS ($3200 RESERVE)
162. GreatDiscount.com,NO BIDS,PASS
163. Pedicurists.com,NO BIDS,PASS
164. OnlineVideoSharing.com,NO BIDS,PASS
165. BookkeepingService.com,$3250,SOLD
166. BedAndBathStores.com,NO BIDS,PASS
167. NationalAssociations.com,NO BIDS,PASS ($7600 Reserve)
168. PortableInkJetPrinters.com,NO BIDS,PASS
169. OutdoorPatioFurnitureSets.com,NO BIDS,PASS
170. InvestmentCompanies.com,NO BIDS,PASS
171. TaxRefund.info,NO BIDS,PASS
172. AffiliateWebmasters.com,NO BIDS,PASS
173. GEDDegree.com,NO BIDS,PASS ($2300 Reserve)
174. FoodSafetyInformation.com,NO BIDS,PASS
175. AffiliateProgramMarketing.com,NO BIDS,PASS
176. Discounters.net,NO BIDS,PASS ($5k reserve)
177. AffiliateMarketingAdvertising.com,NO BIDS,PASS
178. DataStorageNetwork.com,NO BIDS,PASS
179. GasolineCreditCard.com,$5500,SOLD
180. CruiseShips.org,NO BIDS,PASS
181. TheFDA.com,NO BIDS,PASS
182. InterestOnlyLoanProgram.com,NO BIDS,PASS
183. DiscountStockBrokers.com,$3000,SOLD
184. OnlineRetail.com,NO BIDS,PASS
185. SingaporeLuxuryHotels.com,NO BIDS,PASS
186. DiscountedPrice.com,NO BIDS,PASS
187. CustomerLoyaltyProgram.com,NO BIDS,PASS
188. LowInterestBusinessLoan.com,NO BIDS,PASS
189. HomeInspectors.us,NO BIDS,PASS
190. AffiliateMarketingIndustry.com,NO BIDS,PASS ($4100 reserve)
191. BusinessCardBook.com,NO BIDS,PASS
192. Casino.bo,NO BIDS,PASS
193. CrisisCenters.com,NO BIDS,PASS
194. ReverseMailSearch.com and .net,$400,SOLD