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11|14|2012 12:34 pm EDT

Sedo Email Offers Now Include Prices

by Adam Strong in Categories: Domain Aftermarket

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It’s not a major news story, but Sedo has finally decided to include the offer price in emails they send to domain owners . In the past, when Sedo emailed a domain owner about an offer that has been received, they did not send the offer price.  The email simply stated :

We are pleased to inform you that a potential buyer has made an offer for your domain,
Please respond to this offer either by clicking on the following link or by going to “Offers received” in your Sedo account:  (LINK TO SEDO GOES HERE)
Please note, that you will receive reminder mails about this offer, until you respond.  You will need to submit at least one counter before you can cancel the negotiations.  This process was designed to ensure a communicative and successful market place.
Please note that the Seller assumes all responsibility for the listing of this domain name. These responsibilities include, but are not limited to, any obligations that arise from accepting an agreement to sell the domain name.

Best Regards,
Your Sedo Team

We noticed today that Sedo has finally changed the email to include the price.  The first sentence now reads

We are pleased to inform you that a potential buyer has made an offer of 60 USD for your domain

A Sedo spokesperson told DNN:

We recently launched this small improvement to our notification emails to domain sellers when they receive an offer or counter-offer on a domain name. These updates mean that sellers see the amount of the offer directly in the email. This was added at the request of many of our sellers, in an effort to make it easier to review and respond to bids.

It’s a simple change and one that any domain owner who values their time will likely appreciate.  Godaddy Buyer Services please take note !   Sedo has still not responded to the complaints about lowball ($60) offers coming in from Godaddy, but at least they made this minor adjustment.  It’s been a long time coming.

Disclaimer: Co-founder and managing editor of DNN, Frank Michlick, also consults Sedo through his company DomainCocoon.

11|07|2012 02:14 pm EDT

Management Changes at Sedo

by Frank Michlick in Categories: Domain Aftermarket

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Remaining Sedo Founders To Leave After 12 Years

After Sedo (FRA:SDO)’s CEO and co-founder, Tim Schumacher, left earlier this year, the company today announced changes to its executive team including the planned departure of three co-founders and the company’s chief sales officer.

The transitions will take place during the first quarter of 2013, when Founders Ulrich Priesner, Marius Würzner and Ulrich Essmann along with Chief Sales Officer Liesbeth Mack-de Boer depart the company for the next steps in their careers.  Stepping up from within Sedo’s ranks, Dirk Ochotzki will now serve as Head of Operations, Joel Ghebaly as Head of Product Management (Traffic Monetization), and Simonetta Batteiger as Head of Product Management (Trading).

I would like to thank the departing founders and management members for the last 12 years, in which Sedo has matured from a fast growing start-up to the world’s largest domain marketplace with more than 140 employees serving our global customer base,” comments Tobias Flaitz, CEO of the Sedo Holding AG. “With changing market requirements and increasing competition, Sedo enters the next stage in its growth with changes at the management level that will let the company continue to cater to today’s client expectations.”

With the next generation of leadership anchored by CEO Tobias Flaitz, Sedo continues to set the industry benchmark into its second decade by bringing to market innovative domain solutions that help companies and entrepreneurs capitalize on their online real estate potential, such as recently launching a suite of services to help launch promote and grow new gTLDs.

“By the nature of the domain business, Sedo has always been an evolving organization, and embracing change is part of the company’s DNA,” comments Ulrich Essmann, Co-founder and President of, LLC. “Today we are very proud to pass on management responsibility to longtime team members who will enable Sedo to capitalize on its tremendous growth opportunity and bright future.”

[via Press Release]

Disclaimer: DNN’s co-founder and managing Editor, Frank Michlick, is consulting Sedo through his company, DomainCocoon.

02|21|2012 02:50 pm EDT Creates Promotional Video

by Frank Michlick in Categories: Domain Aftermarket

Tags: , , , , published a video today promoting their domain name aftermarket services. What do you think? How long do you think until someone registers the sample domain used in the video,

Sedo had published a video as well that explains the value of premium domain names.

02|04|2012 02:44 pm EDT

Godaddy Premium Listings Will Be Live During Super Bowl

by Adam Strong in Categories: Domain Aftermarket


Before the 2011 Super Bowl Godaddy had been making a big push in the aftermarket with their premium listings. Unfortunately, for various reasons Godaddy did not include their Premium Listings in search results during the 2011 Super Bowl ad drive.   This meant that a user that was driven to the Godaddy site from the Super Bowl ad would not be able to see any of the Premium Listings in their search results, even for the exact-match domain.  Normally with a Premium Listing, an exact-match search for that domain displays the domain name as for sale and the price (see image at bottom)

DNN talked with Paul Nicks, head of Godaddy’s aftermarket, during the recent DomainFest in Santa Monica.  Nicks confirmed with us that the technical issues that prevented these aftermarket domain names from being listed last year had been addressed and that they are prepared for that traffic surge.

It’s exciting to think that the exposure Godaddy receives from their Super Bowl ads could actually lead to an individual making a sale through the aftermarket. If you like the possibilities of being able to say “I sold my domain during the Super Bowl”, you’ve got about 24 hours to put your listings in to the Premium Listings before tomorrow’s big game.

10|25|2011 02:44 pm EDT

Godaddy Auctions Now Pay Out Faster

by Adam Strong in Categories: Domain Aftermarket

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DNN just learned that Godaddy has once again made some changes for the better with their domain auction platform. Godaddy auctions now pay out in 5 days if the domain name is registered at Godaddy and sold through their auction system.  Domains registered at other registrars and sold through the auction platform still are paid out after 20 days.

A representative from Godaddy informed us that streamlining some other policies with regards to the Premium Listings is in the works. Hopefully we’ll see faster payments in that sales channel as well. Currently it takes 45 days after the end of the month to receive payment.  This means if you sold a domain on November 1st you could wait up until January 15th to receive payment.  Much of this is delay is due to the nature of selling a high price domain and accepting credit cards.  Godaddy must wait a certain time period to prevent fraud or chargebacks on these purchases, but the difference between auction payouts (5-20 days) and Premium Listing (45-75 days) payout times has us a bit baffled.

Premium Listings have also gone back to 30% commission, having been at 20% for the month of August and September. These rates need to be consistent and not changing all the time and the payments need to be expedited as fast as possible.

08|30|2011 11:28 am EDT

Godaddy Extends Lowered Commission on Premium Listings Through September

by Adam Strong in Categories: Domain Aftermarket

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At the beginning of August, Goddaddy lowered it’s Premium Listings from 30% commission to 20%.  The company informed DNN today that they will be extending this offer through to the end of September.

Godaddy’s Premium Listings are a popular way for some domain name investors to sell their “fixed price” inventory of domains through One of the biggest benefits of Premium Listings is that domains listed with the service show up for sale when a user searches from the Godaddy home page.

Godaddy users who currently have their names listed as Premium Listings should verify that their names are listed at this reduced rate by logging in to the Godaddy control panel and navigating to the Premium Listings area. DNW details a way to do a bulk change to your listings in order to take advantage of this promotion.





08|24|2011 02:53 pm EDT

NameJet adds .CO Backorders

by Frank Michlick in Categories: Domain Aftermarket, Up to the Minute

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After CO Internet, the operator of the .CO registry recently announced that their renewal rate was about 66% at the end of July and “expect to see somewhere in the nature of 68-69% renewal rates for July once all late renewals are totaled“. The first drop catching providers have now added the ability to go after expiring .CO domain names, with NameJet being the latest company to add the ccTLD. NameJet is also featuring pre-release .CO names from their partner registrars, such as and

[Updated] As far as we and our readers here at DNN know, .CO backorders are currently available via:

Did we miss anyone? Let us know in the comments. Are you planning to backorder any?

More details on the .CO backorder/drop process can be found in this post on The Domains.

08|04|2011 12:53 pm EDT

Godaddy Auctions More Domains Than Sedo

by Adam Strong in Categories: Domain Aftermarket

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Godaddy launched a domain name market analysis section on their site today which touts the claim that they are selling more domain names at auction than industry veteran

According to Godaddy :

The sheer volume of sales is likely due to the fact that Godaddy is one of the largest domain registrars that auctions off domain names that are expiring from it’s user base and Sedo is not.  The comparison is a bit apples to oranges, yet the numbers are stunning. might be a better company to compare Godaddy with.  Namejet auctions many registrar deletions at a starting price of $69 compared to Godaddy’s $10 starting price.  It would be interesting to compare those numbers and we invite Namejet to jump in to this competition. :)

The data on the site also shows some interesting numbers about the amount of domains that are sold Buy it Now, Offer/Counter-offer and  Auction.  Again, the numbers are likely skewed with the Auction numbers receiving more volume because of the deleting names that Godaddy auctions.  The Buy Now number is the one that is impressive.  It would be great to see these numbers made a little more granular to know how many of those auctions were deleting/expired domains vs actual sellers and how many of the Buy It Now were Premium Listing names sold from home page searches.

The launch of this new section of the Godaddy site and the recent lowering of commissions seems to be a clear indicator that Godaddy is aggressively going after the domain aftermarket business.  Kudos to Godaddy for sharing this data.

03|11|2011 02:40 pm EDT

Guest Post : The New Sweet Spot is The Old Sweet Spot

by M. Fiol in Categories: Domain Aftermarket

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Much discussion has been made about the recent Aftermarket auction and the so dubbed “new sweet spot” that allowed for a high percentage of sales.

With a good deal of confidence, I can say this epiphany bewildered more than a few domainers – some of which have been feeding the ‘sweet spot’ for years.

For if we look back and try and locate the origins of the ‘sweet spot’, we need look no further than the Gold Coast of Australia.

In late 2008, and Aftermarket put on an auction at TRAFFIC Down Under that is likely still champ in terms of sell-through-rate (STR) – a whopping 81% of the names in the catalog.

And the total offering was not fifty, it was 100 names with an average sale price of…$3,000. Names sold included,,, and – almost all in the ‘sweet spot.’

So part of the point is to say that the ‘sweet spot’ has been there for some time yet the other side says you still need a or to really make it profitable.

Because while hitting the sweet spot repeatedly produces high STR, auctioneers must also find a way to yield, minimum, at least $200,000 in sales to break-even.

Making a profit? Depends on expenses but usually somewhere between $250,000 to $300,000 in sales.

And that is the rub, for in some ways you need to focus on the big dollar sale or the sweet spot but not both given time and resources, market and objectives (high STR vs. high figure).

Thus we can magnify the risk involved: too many sweet spot sales and you don’t make enough yet go for the big dollar and miss – and you end up with nothing.

It’s a tricky dance, yes, but by no means is it a new one.

This post is a guest post by Mike Fiol of DomainConsultant and

02|07|2011 05:13 pm EDT

Godaddy Premium Listings Turned Off During SuperBowl Ad Time

by Adam Strong in Categories: Domain Aftermarket

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DNN received several reports during the Super Bowl that Godaddy had removed Premium Listings from being displayed.  Elliot’s Blog made mention of this possibility and today we received confirmation from Paul Nicks, Director of Godaddy Aftermarket, that the company did indeed pull Premium Listings during the Super Bowl.

Nicks confirmed that the listings were removed but were quickly put back in to play . He assured DNN that the Premium channel would benefit from much of the post-game marketing blitz that Godaddy is conducting even still.

Nicks told DNN

“It is true that for a small portion of time around the airing of the two commercials, the Premium Listing service was static. optimizes the site to handle the crush of web traffic coming to us for Super Bowl ads. People were visiting the site to see the Super Bowl commercials and that’s what we provided, a secure, safe and solid website.”

Godaddy has been making strides to become a player in the domain aftermarket and the chance to benefit from the traffic from a Super Bowl ad obviously would be very appealing to anyone selling in the aftermarket.  Godaddy even issued a statement on January 31st touting the Super Bowl ad timing as a great time for customers to “leverage the Super Bowl Glow” to sell through the Premium Listings.  While one would have assumed the best time to benefit would have been during the ad rush, it looks like Godaddy considers the timing before and after the Super Bowl ads to be the “Super Bowl Glow”.

Nicks continues,  “An exciting element to consider, one we did not tout in our news release, is the amount of publicity that would drive visitors and potential customers to our website in the days preceding the game. Go Daddy clips and commercials were shown on network news programs, syndicated entertainment programs and discussed in major print and online publications, starting January 31st.  Many highlighted Go Daddy’s successful strategies and history with driving traffic to the website. This helped our Premium Listing customers in ways we did not predict.”

“We are exceeding our own expectations for web traffic today, following the game and our Premium Listing service is certainly benefiting from increased exposure. Last night’s commercials are generating a tremendous amount of publicity today, as critics discuss the ads. We are also executing a  major media tour in New York City right now with our new GoDaddy.CO Girl, Joan Rivers. We expect her talking about domain names in the mainstream media will help sustain interest beyond this morning.”