Subscribe to RSS Feed

11|16|2011 08:52 pm EDT

Left Of the Dot Launches Marketing Name Campaign

by Frank Michlick in Categories: Domain Development

Tags: , ,

Screenshot of Left of the Dot's latest Marketing Site

Maple Ridge (near Vancouver, BC, Canada) based Left of the Dot Media has just launched a new marketing site entitled “All I Can Afford is this Shitty Domain” in order to raise awareness for their new product, which the company calls “marketing names”, basically subdomains based on premium domains. The company was launched with excellent feedback at Targeted T.R.A.F.F.I.C. in Vancouver mid-last year.

After their recent announcement that Xavier Buck and Slavik Viner were appointed to the company’s Board of Directors, the company had published a video (embedded below) explaining the concept of marketing names for small business owners. The new site now features a second video meant to entertain and get people interested in the concept.

Marketing Names – by Left Of The Dot from leftofthedot on Vimeo.

Names currently managed by the company include:

Two new sites are slated for launch in December of this year:

Co-founder John Lyotier told DNN about the new campaign: “With everyone all concerned about the new TLD process and the opposition to ICANN’s plan for new domains centered around .Generic or .Brand, especially from CRIDO (Coalition for Responsible Intenet Domain Oversight), we thought this would be a fun way to show small businesses that a new alternative is already here.”

Due to my involvement in the company I may be a little biased when it comes to expectations regarding success. What do you think of the concept? Let us know in the comments?

Disclaimer: The author, Frank Michlick, is adviser to Left of the Dot Media, holds options in the company and has helped built their team and technical platform.

08|23|2011 06:22 pm EDT

Left of the Dot Relaunches Importers.com

by Frank Michlick in Categories: Domain Development

Tags: , , , , ,

Importers.com was owned by Canadian Company Live Current Media (previously known as Communicate) and was purchased by a domain investor in 2010. The domain was purchased strictly for the inherent value of the name itself with the intent to switch off the business and replace it with a parked page. Instead the domain investor was also able to obtain the current website and existing user base and has now revived the site with the help of another Canadian company.

The website was originally started in 2003 but day-to- day growth and management of the business was ceased by its previous owners in 2007. Despite a lack of leadership and support, the community continued to expand to over 400,000 members.

Left of the Dot Media, has relaunched the site with a new look and new features. Over the past year the company has worked to create a platform to support their business model and renovate the Importers.com site. Key component to the company’s business model is to lease out subdomains under premium domains and to build a directory-style site for the domain itself. Depending on the vertical the domain covers, there may be additional custom features added.

The site is now adding about 1,000 users every week and competes directly with Alibaba.com and TradeKey.com which are valued at $10B and $2B respectively. Based on a value of between $50 and $120 per customer (as used by Alibaba & TradeKey), the operators feel that Importers.com has an implied value of at least $17.5M.

Left of the Dot has introduced three different membership types and trust certifications to the site and added the ability to lease premium subdomains for prices ranging from $25-$199 per month, called “marketing names“. According to the company, hundreds of the sites existing subdomains are already listed in the top 3 search results in the search engines.

“A memorable generic name like Importers.com is equivalent to quality real estate, the Park Places and Boardwalks of the domain industry”, says John Lyotier, Co-Founder at Left of the Dot, “Importers.com represented the virtual equivalent of renovating an entire city centre and giving businesses all the tools they need to grow and prosper – it’s good for each business and good for the community. The key for us is enabling importers and exporters to lease their very own sub-domains (Marketing Names) off the Importers.com brand so that they can become a valuable part of the community.”

The company also is one of the 25 finalists in this year’s BCIC-New Ventures competition. Other sites managed by the company listed in their portfolio are Villa.com, Oahu.com and Beef.com.

[via Press Release]

Disclaimer: The author, Frank Michlick, is now an external Technical Adviser for Left of the Dot Media and was CTO until the end of July 2011.

03|30|2011 08:10 pm EDT

Bad News for Kevin Ham’s GoodNews.com

by Frank Michlick in Categories: Domain Development

Tags: , , , ,

According to an email signed by Kevin Ham, CEO of GoodNews.com – better known as the man behind Reinvent, the relatively young deal-a-day website with a local charity spin, will be shutting down operations in Vancouver effective April 4th, 2011. The site had not been launched for other cities yet. Any existing vouchers will remain valid until their expiry date and the company, which had raised nearly $50,000 in donations for various charities, will complete the donations to Kids Up Front.

See the email that GoodNews.com sent to its subscribers after the jump.

(more…)

09|14|2010 04:57 am EDT

Mass Domain Development, A Flawed Model

by Michael Sumner in Categories: Domain Development, Featured

Tags: , , , ,

With Frank Schilling’s recent post predicting “most high quality name traffic will leave it’s present PPC deal looking for something better” and a conference on domain development happening this week, we found the topic of our latest guest blogger perfectly fitting.   – Adam Strong , DNN editor

Mass development is the most recent trend in monetizing domain names, and it is being hailed as a successful, scalable alternative to parking. You are told that mass-developed sites will rank well in the search engines over the long term, driving more traffic and earning you more revenue. I am skeptical to say the least.

What exactly are we trying to solve here?

(more…)

04|23|2010 08:30 am EDT

City.com Launches Local Search Site

by Adam Strong in Categories: Domain Development

Tags: , , , ,

Domain investor Michael Bahlitzanakis, aka Mike B, has launched the beta of his newest venture, City.com.  The local search site lets local consumers search, review and rate the businesses in their local market.  The site already includes 16 million local businesses in their search index.  According to the company they have also developed partnerships with leading publishers to include events, local blog content, maps and full integration in to social media sites like Facebook and Twitter.

The company is also focused on creating a better and “more transparent” product than their competition. Bahlitzanakis told us that he’s seen local businesses upset at the lack of transparency on other local search sites and has heard from business that they are looking for cost effective strategies to reach local consumers.  He sees a big opportunity in helping these local businesses.

City.com has built a team of marketing professionals who will be “on the street” meeting with businesses and providing direct marketing services.   The company has also established syndication and content partnerships that enable businesses to control their listing information at City.com, while having that same data syndicated to over 100 local search providers including Google, Yahoo!, Bing, and YellowPages.com.

Bahlitzanakis also told us about some of the planned features for the site to be released soon, most of these are geared to helping small businesses connect with consumers.  One of the future plans of the site may be of interest to domainers who hold geo-based domain names though. In the coming months, the site will be releasing a local sponsored syndication which will be looking for geo-targetted traffic (NewYorkDoctors.com or ChicagoRealEstate.com for example). “We want all of that kind of traffic we can get” Bahlitzanakis told us when we inquired about whether the company plans to develop relationships with domain owners with geo-based domains.

It’s always nice to see a gem domain polished up and released as a professional service like this.  It’s even better when that business can benefit other domainers.  We look forward to seeing what the future holds for City.com

03|08|2009 11:47 pm EDT

Godaddy Introduces Quick Content Plans For Developing Domains

by Adam Strong in Categories: Domain Development

Tags: , , , , , ,

GoDaddy LogoGodaddy has introduced a new product that enhances their “Cash Parking” domain parking service and gives domainers one more domain development option. The “Quick Content” service provides customers using “Cash Parking” with content to further develop out their domain names. The service is a $49.99 annual fee.

Providing content and monetization services for domain owners now puts Godaddy in to a similar realm that other “development” companies such as WhyPark and DevHub. (more…)

09|24|2008 04:56 pm EDT

Domain Strategies Launches Tanning.com

by Chad Kettner in Categories: Domain Development

Tags: , , , ,

Domain Strategies, has announced its most recent website launch – Tanning.com, a marketing and information portal for tanning salons in the North America.

The website is intended to benefit salon owners who have found it difficult to market themselves on the internet. Owners will receive a customizable profile page to highlight their products and services, inclusion in the most comprehensive database of tanning salons in North America, and new customers due to the future brand building planned for Tanning.com and its inevitably strong search engine positioning. (more…)

08|01|2008 10:59 pm EDT

Rick Latona Releases New Mini-Site Service

by Chad Kettner in Categories: Domain Development

Tags: , , , ,

Rick Latona has announced the opening of aeiou.com, an alternative to traditional domain parking.

The site allows domainers to quickly turn their parked domains into optimized landing pages for a small fee. The “Rapid Site Development mini site” costs $250 and provides buyers with a design, five pages of content, and all the marketing they need to improve search engine positioning and increase revenue. (more…)

07|03|2008 10:18 pm EDT

Just something I noticed about Canadian Startups

by Ahmed Farooq in Categories: ccTLDs, Domain Development

Tags: , ,

For the past six or so months, Tech Vibes has been ranking Canadian startup companies by averaging their Alexa and Compete.com rankings.

Previously they were doing it on a city-by-city basis, but this month opted for the Canada Startup Index.

As a Canadian I see a lot of anecdotal evidence that .ca is gaining in popularity. It is becoming more and more common to see billboards, TV ads, hear radio ads, and other ad mediums mention a domain with .ca at the end.

But what is interesting is that the entire list is dominated by .COM. We have the random ‘.us’ at #9, but all others from #1 to #18 are purely ‘.com’

And for those that may argue that Compete and Alexa skew American-centric … we also have ComScore’s numbers for Canada. Only one out of the top 14 is a .ca.

05|30|2008 03:03 pm EDT

Careers.org Partners with Domain Strategies to Create Next-Gen Career Development Resource

by Chad Kettner in Categories: Domain Development

Tags: , , , ,

Careers.org has teamed up with Domain Strategies, a leader in domain development, in an effort to create the ultimate career development resource center.

“When I registered the domain and founded Careers.org in 1995, it was my hope that one day the site would be recognized as among the leading career information web sites in the world,” explained Marc D. Snyder. “Having the chance to work with Rob and Scott and the Domain Strategies team is making that dream a reality.” (more…)