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08|15|2014 01:36 pm EDT

Sedo’s parent United Internet invests 435 million EUR in Rocket Internet

by Frank Michlick in Categories: PPC industry

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Montabaur, August 15, 2014. United Internet AG (“United Internet”) is investing – via its subsidiary United Internet Ventures AG – a total of EUR 435 million for a 10.7% stake in the incubator Rocket Internet AG, Berlin (“Rocket”). The investment will cement the long term strategic relationship between United Internet and Oliver Samwer, Rocket’s Chief Executive Officer and co-founder.

United Internet’s investment consists of EUR 333 million in cash, and EUR 102 million represented by United Internet’s equity participation in the portfolio of the Global Founders Capital funds (“Global Founders Capital”).

Global Founders Capital is a portfolio of over 50 venture capital investments held jointly by United Internet and Global Founders Fund GmbH (“Global Founders Fund”, formerly European Founders Fund GmbH), the personal investment vehicle of Oliver Samwer and his brothers. The portfolio includes minority stakes in companies such as games maker Goodgame Studios; online travel sites such as Traveloka and Travelbird; online marketplaces Yemek Sepeti and DaWanda; and financial technology companies Kreditech, Borro and SocietyOne.

United Internet has been successfully investing in consumer Internet and technology businesses together with the Samwer brothers through Global Founders Capital since 2007.

United Internet’s investment will be in newly issued shares by Rocket, of the same class and bearing the same rights as shares held by current Rocket investors. Ralph Dommermuth, CEO of United Internet, will become a member of Rocket’s nine-person Supervisory Board.

Rocket Internet identifies and builds proven internet business models and transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies. It aims to become the world’s largest Internet platform outside of China and the United States. Rocket is focused on online business models that satisfy basic consumer needs across three sectors: e-Commerce, marketplaces and financial technology.

Rocket started in 2007 and now has more than 20,000 employees across its network of companies, which operate in more than 100 countries on five continents. The company’s target markets are located mainly in the emerging markets of Latin America, the Middle East, Africa and Asia, as well as in Russia. These markets are generally characterized by fast-growing smartphone penetration, younger populations then developed markets, newly evolving middle classes, and limited access to physical retail infrastructure.

Following this investment, in addition to United Internet (10.7%), shares in Rocket Internet will be held by Investment AB Kinnevik (18.5%), Access Industries (8.5%), Philippine Long Distance Telephone Company (8.6%) and the Global Founders Fund (53.7%).

By contributing its shares in the investment funds to Rocket Internet, United Internet will recognize one-off, non-cash income of around EUR 70 million this year.

About United Internet

With 13.87 million fee-based customer contracts and 31.44 million ad-financed free accounts, United Internet AG is Europe’s leading internet specialist. At the heart of United Internet is a high-performance “Internet Factory” with 6,700 employees, of which around 2,000 are engaged in product management, development and data centers. In addition to the high sales strength of its established brands (1&1, GMX, WEB.DE, united-domains, Fasthosts, Arsys, InterNetX, Sedo and affilinet), United Internet stands for outstanding operational excellence with around 45 million customer accounts worldwide.

[via Press Release]

Disclaimer: DNN’s managing editor, Frank Michlick, provides consulting services through his company DomainCocoon for Sedo, which is a subsidiary of United Internet

10|02|2013 08:24 am EDT

United Internet to increase stake in Sedo; Planning to take the company private

by Frank Michlick in Categories: PPC industry

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United Internet (UDIRF.PK) increases its stake in Sedo to 96.05% and plans squeeze-out

Montabaur, October 2, 2013. United Internet today acquired the 4,461,379 shares in Sedo Holding AG [SDO:Xetra], Cologne, held by Sedo’s founders and raised its stake in the company to 96.05%. The shares in Sedo Holding AG were acquired by United Internet Ventures AG at a price of EUR 2.60 per share. United Internet aims to integrate the Affiliate Marketing and Domain Marketing business fields operated by Sedo Holding AG more closely into the strategic development of the United Internet Group. Against this backdrop, United Internet Ventures AG will initiate a squeeze-out process at Sedo Holding AG over the coming weeks in line with Secs. 327a ff. of German Stock Corporation Law (AktG), taking the company private.

About United Internet
With 12.70 million fee-based customer contracts and 31.03 million ad-financed free accounts, United Internet AG is Europe’s leading internet specialist. At the heart of United Internet is a high-performance “Internet Factory” with 6,490 employees, of which more than 1,850 are engaged in product management, development and data centers. In addition to the high sales strength of its established brands (1&1, GMX, WEB.DE, united-domains, Fasthosts, InterNetX, Sedo and affilinet), United Internet stands for outstanding operational excellence with around 44 million customer accounts worldwide.

“Squeeze Out” – from Wikipedia:

In Germany, a pool of shareholders owning at least 95% of a company’s shares has the right to “squeeze out” the remaining minority of shareholders by paying them an adequate compensation. This procedure is based on the Securities Acquisition and Takeover Act (ger, ‘Wertpapiererwerbs- und Übernahmegesetz, WpÜG). An alternative procedure is governed by§§ 327a – 327f of the German Stock Corporation Act (ger. Aktiengesetz, AktG), valid since January 1.st 2002.

[via Press Release]

Disclaimer: DNN’s Frank Michlick is a consultant for Sedo for DomainCocoon.

12|13|2012 12:38 pm EDT

ParkingCrew.com launches promotional video

by Kim H in Categories: PPC industry

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Team Internet  just posted a promotional for their ParkingCrew subsidiary video on their Facebook page that explains the company history.

It’s quite entertaining, so go and watch it now:

[vimeo 55537110 w=400&h=225]

11|21|2012 10:54 am EDT

Team Internet Acquires Elephant Traffic Brand & Customers

by Frank Michlick in Categories: PPC industry

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As announced on the Elephant Traffic website, Team Internet, parent company of ParkingCrew has purchased the customers and brand from Elephant Traffic as of November 16th, 2012. The traffic publishers of Elephant Traffic will be migrated to ParkingCrew where they now have access to the following features:

  • High-performing tier 1 ad feed for domain traffic that qualifies for this feed (looks like a Google Feed according to DNN research)
  • Large direct advertiser base for domain traffic that does not qualify for our primary feed
  • Stats at a glance by domain
  • Various „for sale“ banners
  • Flexible API
  • Net 15 payouts

Advertisers on Elephant Traffic will be migrated to DNTX.com, which allows them to benefit from:

  • 25 times more direct navigation traffic
  • More targeting options: Adult/Non-Adult, RON/Keyword, Pay per Redirect / PPC, Desktop/Mobile/Tablet, Carrier and Device targeting for mobile campaigns
  • Sophisticated fraud protection
  • State of the art reporting
  • Brand-safe traffic
  • Daily budget caps

The two companies had been working together already for a year.

07|25|2012 05:08 pm EDT

Oversee.net partners with Team Cymru to combat malware

by Frank Michlick in Categories: PPC industry

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The company’s domain parking pages were accidentally blocked by an anti-virus software earlier this year

Oversee.net announced today that its domain parking unit DomainSponsor has entered into an agreement with Team Cymru, a specialized Internet security research firm and non-profit dedicated to making the Internet more secure by helping organizations identify and eradicate problems in their network. 

Given the size and scope of its DomainSponsor traffic monetization network, the company sees itself in a uniquely advantageous position to help detect and identify potentially malicious communications to share via its relationship with Team Cymru to benefit the wider Internet Security Community.

According to Oversee.net’s CEO Debra Domeyer, the company “want[s] to support their efforts to help other companies avoid network problems caused by malware and to help users have a safer online experience.

Earlier this year in May, an author by the name of EarlGrey wrote on Syndk8.com that Oversee.net’s domain parking subsidiary DomainSponsor had been “hacked” and was “spreading malware“. The report turned out to be a false alarm, as confirmed by Oversee.net’s VP of Marketing & Communications, Aaron Kvitek, and a comment posted by the original author. The company’s domain parking pages had accidentally been blocked by an anti-virus software and Oversee.net was able to work with the vendor to remove the block.

See the full press release after the jump.

 

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03|30|2012 04:37 pm EDT

Marchex to Discontinue their Domain Parking Program

by Frank Michlick in Categories: PPC industry

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Marchex Sitebox Screenshot

Marchex operated a domain parking program through their MDNH subsidary  by the name of Marchex Sitebox. The program started in 2006 and is now being shut down as of May 1st, 2012 according to an email sent out today by the company. The website has not been updated at this time, however the application to join the program links to an error page.

See the full email after the jump.

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03|02|2012 02:50 pm EDT

Debra Domeyer named CEO of Oversee.net, Scott Morrow to leave the company

by Frank Michlick in Categories: PPC industry

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According to a press release just issued by Oversee.net, Scott Morrow left the company and Debra Domeyer was named CEO. Scott Morrow and Debra Domeyer were just named co-CEOs on January 30th of this year. Debra was CTO of Oversee.net since 2008. According to the press release Scott Morrow “has decided to leave the company to pursue other interests.” Just at the DOMAINfest Global in Santa Monica, which ended February 2nd the two were introduced to the press as co-CEOs.

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02|22|2012 03:36 pm EDT

Google Kills Hosted AdSense for Domains on Undeveloped Sites

by Adam Strong in Categories: PPC industry

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Google sent out a message today to publishers using Adsense for Domains.  After nearly 4 years of running the program, the company has decided to discontinue their hosted Adsense for Domains on undeveloped domain names.  The company is recommending migrating your domain names to a parking company.

Domainers relished the release of the Adsense for Domains program as a possible way to “cut out the middle man” and bypass the parking companies, but most domainers who spoke with DNN have found that the program provided no additional benefits.

One part of the announcement that seems puzzling, Google claims that the “benefits to our partner network” don’t make sense to continue, yet Google recommends switching to parking domains through a parking company that uses a Google feed.  Google is in essence including the middle-man in this scenario. The parking companies may be adding the benefit of aggregation, optimization and fraud screening that Google does not handle, but it would seem that this skill-set is in Google’s “wheelhouse” . After 4 years they could have easily handled these tasks if not great improved upon the optimization and screening already being done by smaller players.

See the full message from Google after the jump.

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09|22|2011 03:12 pm EDT

Are Parking Companies Replying to Emails?

by Frank Michlick in Categories: PPC industry

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Inspired by Elliot Silver, who pointed out an article in the Wall Street Journal where the author (a reporter for the Associated Press) sent an email to his friend and mistyped the domain “VerizonWireless.com” by leaving out the “m” at the end. Apparently he received an auto-response trying to get him to click through an affiliate link.

Here’s a real-life example of how it works: An Associated Press reporter accidentally sent a message to a “verizonwireless.co” address instead of the proper “.com” and got this response, ostensibly from his contact “tom”:

“I am out of office right now on a my (sic) dream vacation and will get back to you when I return. If you don’t hear from me, my assistant should contact you shortly. You should check this site to see how I scored the best travel deal for my trip.”

That’s followed by a link to a site that advertises luxury resorts. Presumably, the owner of verizonwireless.co makes money when someone clicks through to any of the resort sites.

It appears that the domain VerizonWireless.co used to be parked at Bodis, but currently does not resolve and according to the article some other sites stopped sending replies like this as well when the AP reporters inquired about them. Quite a bit of good research for the article, since they are even explaining how domain parking works. DNN tested a few domains that are parked on Bodis and appear to have a high potential for email address typos, but none of them was set up to receive email.

The whole concept reminds of the Reply Cycle project launched in 2008. As it appears this project is not currently active any more, as their website appears to be down.

09|14|2011 09:50 am EDT

DirectI to Merge Big Jumbo and Domain Advertising Parking Brands

by Frank Michlick in Categories: PPC industry

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DirectI, the parent company of BigJumbo, DomainAdvertising.com, Logicboxes and ResellerClub amongst others has announced today with an email to its customers that it will be merging the DomainAdvertising and BigJumbo brands.

From the email:

DomainAdvertising.com is pleased to announce today, the merger of BigJumbo.com & DomainAdvertising.com into a single Domain Parking Platform. The merged entity will function under the brand DomainAdvertising.com.

This merger combines the best features from each of the platforms, further strengthens our position in the domain parking market. The move brings with it a gamut of advantages and possibilities – the combination of DomainAdvertising.com’s graphic-rich, topical templates and BigJumbo.com’s superior keyword optimization technology, more resources on the account management and optimization front, greater industry insights and access to more intelligence– just to name a few.

According to the login details email sent out to customers, it seems that Domain Advertising.com will also continue to accept traffic via URL forwarding.

DomainAdvertising was launched at the Targeted T.R.A.F.F.I.C. show in New York in 2009 and then hired former Fabulous.com executive Dan Warner as a CEO. He left the company at the end of June 2011.

See the full email after the jump.
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