GoDaddy and Afilias just announced a joint venture, The Domain Name Alliance Registry, LLC, which submitted a proposal for running the .US ccTLD yesterday in response to the National Telecommunications and Information Administration’s request for quotation.
“Today, the usTLD ranks 9th among the world’s country code domains, despite America’s leadership of the Internet and the most robust domain growth market in history. Now is the time to change usTLD leadership and put it on a growth track,†said Roland LaPlante, Vice-President and Chief Marketing Officer for Afilias. Added Warren Adelman, Go Daddy’s President and Chief Operating Officer, “We believe Alliance Registry pools the strengths of its partners, Go Daddy and Afilias, to offer usTLD superior technology, enhanced marketing, and focused administration to improve this critical national resource.â€
Key improvements according to the press release would be:
- Reduced pricing for usTLD registrations to make them more affordable and deliver greater value to the usTLD community
- Greater volume, growth, and usage of the usTLD stimulated by registry enhancements and marketing programs that have been proven to work by Alliance Registry’s joint owners
- Enhanced Locality space support to enable every city and town in America to have its own dedicated space within the usTLD (e.g. anytown.us)
- World class stability and security of the registry platform and DNS services supporting the domain
- Expanded administration services to facilitate oversight and provide better counsel for the DoC
- Enhancing kids.us so it becomes the feature-rich, safe online environment for America’s children it was envisioned to be
Especially point #3 caught my attention here, since I am not sure if this means that cities would be given specific rights to their own .US domain before anyone else.
Since it’s re-launch in 2002 the .US domain has experienced significant slower growth compared to other ccTLDs. Mostly this is probably since .COM has become the equivalent to a US based site to most US Internet users. GoDaddy is the largest domain name registrar today and Afilias operates the .INFO and .ORG TLDs amongst others and is owned by several registrars.
State of the domain: usTLD (from the Alliance Registry Site)
usTLD overall registration volume is weak
Despite a promising start, the volume performance of usTLD has failed to move usTLD into the vanguard of country codes worldwide. The .us domain ranks 9th of all country codes in number of registrations, behind domains from the Netherlands (.NL), China (.CN), and Argentina (.AR). This situation exists despite the fact that the base of Internet users in these individual countries is significantly smaller then the U.S. Also, while it takes time to develop a domain, it is interesting to note that .EU, which conducted its public launch in April, 2006, currently has nearly twice as many registrations as usTLD, which had a 4 year head start.

usTLD registration volume trend is lagging leaders
When viewed relative to the leading ccTLDs (Germany and the UK) shown below, usTLD appears flat, whereas the leaders are not only significantly larger, but growing faster as well.

usTLD market share declining
usTLD market share has been declining in the face of an overall domain market that has been growing briskly, tracing to 1) Internet expansion worldwide; 2) increasing functionality of the Internet (e.g. e-commerce); and 3) increasing availability and awareness of domain ownership options. Within its segment (ccTLDs), usTLD has been on a long term share decline trend, as shown below:

[Press Release, Background Information]