The big issue that we see is whether or not trademark holders will be provided a sunrise registration. Every time a new domain extension becomes available, the opportunity exists for cybersquatters to grab domains protected by trademarks in order to divert traffic. Godaddy hasn’t said whether or not it will be providing a sunrise registration period for trademark holders as has occurred when the .mobi and other extensions have become available. We think the sunrise period is important to at least give trademark holders an opportunity to protect their intellectual property. Of course, precautions have to be put in place to ensure otherwise generic domains are left available for domainers and anyone else wanting a fair shot at registration.

[...] and Godaddy may soon be jumping for joy at this news. The two companies are the current operators of the .Me domain registry. Any future announcements, use and promotions of Me.com by Apple would be a good thing for the .me [...]