06|30|2007 11:59 am EDT
Why Google bought Doubleclick
Last week Google published the “official reasons” for buying DoubleClick. DaveN wrote a summary over at ThreadWatch. Basically they say it’s to expand their advertising/advertiser reach. One reason that appears to be implied, but I would like to emphasize, is the increased reach Google gains in order to track which pages are visited by which [...]

