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11|29|2010 04:33 pm EDT

Namejet’s 3 Letter .Net and .Org Domain Auction Floods Market

by Adam Strong in Categories: Domain Aftermarket

Shane Cultra at DomainShane pointed out earlier that Namejet is hosting an auction of 3 letter .net domains, in fact more than 1000 of them at one time. The names were originally had a backorder deadline over the Thanksgiving holiday week but it appears someone wised up an move the closing date to get in on these auctions to today 11/29/10.

In addition to the .net domains Shane pointed out, there are nearly 1000 more 3 letter .org domains up for auction on the same day. Many of the domains being sold are not expiring domains though, rather they are a batch of names that appear to have come out of Marchex. whois historyThe whois of the majority of these domains currently shows privacy, but using DomainTools whois history we quickly found that the majority (if not all) of the list comes from the MDNH Inc portfolio, better known as the Marchex portfolio of domains.  If you have a subscription to the service you can see an example with the domain being owned by MDNH as recently as the first week of October 2010 and further back you can see the name was owned by Ultimate Search.

Marchex bought the Ultimate Search portfolio of domain names back in 2005 and has been listing many of these domains for sale over the years. Marchex representatives informed DNN that these domain names are not being sold by the company. Shedding 3 letter .net and .org domains that likely aren’t providing targeted traffic toward those goals would make sense. Namejet reps would not confirm that Marchex was selling the domains trough the platform.

Wether it was a wise move to flood the aftermarket and put them all up for sale at once can be debated. It definitely wasn’t smart timing to put them for sale during the holiday week when most people aren’t sitting at their computers. As Shane points out, it’s tedious and cumbersome to even bid on multiple names at Namejet. Having them selling all at once is going to be a nightmare for anyone wanting to track or bid on multiple domains. I tried to put backorders on the entire group in fact and was told I entered too many domains.  Not a good error to see when an auction is clearly selling in bulk.

Either way this large scale auction is sure to get some attention.  A small sampling of the names at auction are posted after the jump. Check Namejet advanced search to find the full list . Backorders on this massive list need to be in by today at 8pm PST.

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November 29, 2010 @ 7:35 pm EDT

Geez, glad I wasn’t heavily invested in or orgs.

There was also another massive sighting of & orgs yesterday at namejet that have all gone into auction today. They ALL have reserves though.

I wonder if these additional 3L that are shown in todays Pre-Release will have a reserve as well.

Lets hope so, or there’s going to be some massive price declines in the 3L net/org market.


November 29, 2010 @ 7:45 pm EDT

Sinking ship, throwing dead weight overboard.


November 29, 2010 @ 8:12 pm EDT

Personally I think we’ll see prices halve on these, maybe down to high $1XX on the .net’s and low $1XX on the .org’s at the minimum. It is far to much stock not to sink the market in a drastic way, it is probably 5 years of stock coming onto the market in one go. Not sure what Marchex couple have done, perhaps they could have staggered it out over 6 months which probably would have helped but either way there will be huge number of these floating around for years.

Would expect it to effect a lot of other short collectible categories as well, 3 letter .info, perhaps etc.


November 30, 2010 @ 12:20 am EDT

Ive been tracking and anylizing this a bit myself for a few days.

It appears they all (well I speculate from data so far) have a reserve of $2,500-$3k

I initially thought flooded market and big discounts but not with those reserves. I think only the good ones are gonna sell which is maybe 10% and of those 10% of them are probably REALLY good ones.

They are still .net and .org so $3k is a fair and even high price for some of them a least in the wholesale market. If it were .com then $3k would be a low reserve. Although I think if only a handful of crappy ones were listed then they would probably all sell with this reserve, but since there are so many people can feel comfortable being choosey.

Big question is why are they all for sale and like this? It sure looks like a company dumping it’s own stock. One thought I had was the massive TM problem. Every one of these domains probabaly conflicts with at least 10 trademarks. The portfolio in whole must generate a fair amount of UDRPs per month. If none of them makes any serious revenue then it may be more of a liability than anything else to have them all at one place. Imagine trying to manage what ads show up on ALL those domains. Perhaps this will net a higher profit to the seller than had they held them for 10 more years.

Sorry if typos etc… iPhone with autocorrect.


November 30, 2010 @ 2:00 am EDT

“It appears they all (well I speculate from data so far) have a reserve of $2,500-$3k”


Thanks for the info, will make an enormous difference then if they are all priced like that.

Will still pull down prices down I think just because of the perception of someone wanting to offload that many but if they are not really selling then I don’t think there would be falls anywhere near to the same degree as if they were just selling them all off.


November 30, 2010 @ 6:06 am EDT

Some are registered to which shows legal dept address ( Legal Department) the same as but address in Illinois (708) 254-6429, others to Brendhan Hight * (Marchex) 1-702-227-5569. Perhaps can call them and inquire….


November 30, 2010 @ 8:04 am EDT

Clearly 99% of these LLLs are part of the portfolio of somebody (supposed Marchex at this point) who is selling them at auction (taking advantage of the notorious frenzy among bidders when they see even crappy domains with lots of bids on).

I don’t know how it works in the US, but is it legal to sell “anything” without clearly stating the actual seller?


November 30, 2010 @ 9:25 am EDT

clearly these are not from the expiring domain market. ALL domains mentioned are expire in 2011 or 2012…


December 1, 2010 @ 8:54 pm EDT

I dont see .nets ever coming in consistantly below 1k. Have always been in mid to upper 1xxx. If they were dumping them all with now reserve, I almost guarrantee you every one would go over 1k. When the last time you bought a ,.net for under 500? They are still rare. If this no reserve auction were known by all the domainers on blogs and forums, it would be a feeding frenzy as we all know under 1000 is cheap and a lot of people dont own even one 3 letter domain. jmho

Frank Michlick

December 2, 2010 @ 10:31 am EDT

@John: For the sales reports for Afternic, keep in mind that they do not report any sales under $1,000 any more – but some of the other sites still do. Do you have a site that specifically reports on all .NET sales?


December 3, 2010 @ 3:21 am EDT

Well round 1 finished. I had a lot in my watch list, but only limited to what I thought were the better ones (pronounceable or having some meaning other than known company’s initials)

Very few sold because of the reserves and not too many on my list even beat $1k. I think more would have beat $1k, but why bother bidding when you know you aren’t going to pay the $2,500+k reserve.

From my day 1 list of 35 good ones it looks like these sold:


With ccc as the big winner at $9,600. I’m a little surprised that ccc took more than lab and bug. Sure three repeating characters are great and ccc means something in the domain world, but is it more valuable than a three letter word?

Of the rest in my list maybe half beat $1k, although I think all were worth at least $1k. Just too easy to be choosy with such a big list, and those reserves. I think if they ran 4 every month, with the same reserves then each month all would sell.

Frank Michlick

December 3, 2010 @ 10:55 am EDT

I think sold as well – it’s an abbreviation for “Personenkraftwagen”, which is used as an acronym for “car” in Germany.


December 12, 2010 @ 8:10 am EDT

Hello! Dear Mr. And dear friends, earnings-at-risk now domain name is mainly and org good sell? Another in China’s new domain of potential how? Cn? Com org domain more short is the higher the price

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