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08|04|2011 12:53 pm EDT

Godaddy Auctions More Domains Than Sedo

by Adam Strong in Categories: Domain Aftermarket

Godaddy launched a domain name market analysis section on their site today which touts the claim that they are selling more domain names at auction than industry veteran

According to Godaddy :

The sheer volume of sales is likely due to the fact that Godaddy is one of the largest domain registrars that auctions off domain names that are expiring from it’s user base and Sedo is not.  The comparison is a bit apples to oranges, yet the numbers are stunning. might be a better company to compare Godaddy with.  Namejet auctions many registrar deletions at a starting price of $69 compared to Godaddy’s $10 starting price.  It would be interesting to compare those numbers and we invite Namejet to jump in to this competition. :)

The data on the site also shows some interesting numbers about the amount of domains that are sold Buy it Now, Offer/Counter-offer and  Auction.  Again, the numbers are likely skewed with the Auction numbers receiving more volume because of the deleting names that Godaddy auctions.  The Buy Now number is the one that is impressive.  It would be great to see these numbers made a little more granular to know how many of those auctions were deleting/expired domains vs actual sellers and how many of the Buy It Now were Premium Listing names sold from home page searches.

The launch of this new section of the Godaddy site and the recent lowering of commissions seems to be a clear indicator that Godaddy is aggressively going after the domain aftermarket business.  Kudos to Godaddy for sharing this data.

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Paul Nicks

August 4, 2011 @ 1:29 pm EDT

Thanks for the mention Adam. The aftermarket is a wonderful space to be in and we take it seriously. I like the idea to break out premium sales separately.


August 5, 2011 @ 5:26 pm EDT

Am I really reading this or dreaming? I tried the TDNAM platform 3 years ago without much success. I sold a few at SEDO and had even the best success at CAX. I think I am going to add some names back with GoDaddy and give it a shot again.


August 5, 2011 @ 6:45 pm EDT

true to the point regarding “apples and oranges” The other day I analyzed godaddys most active top 500 auctions and found only two listings that were “oranges” amongst the 498 or so “apples” This seems to reflect more on buyer interest in expired domains, a shame really for those trying to sell their domains there, especially when something like buggy-club dot info, (marginal at best) a domain with PR1 Alexa 4.7 millions receives a $1000 dollar bid. Personally I could get a PR6 domain at that price or less, and in a better extension too.


August 6, 2011 @ 11:34 pm EDT

@Paul .. does the “Buy Now” number include Premium Listings sales?

Paul Nicks

August 8, 2011 @ 6:31 pm EDT

@Sameh: yes, it does. Premium Listings are considered an extension of Go Daddy Auctions, so both the units and top sales figures include Premium Listing sales.



August 8, 2011 @ 6:38 pm EDT

Great. thanks for your reply.

I guess it would be great if you indicated the Premium Listings sales separately.


August 14, 2011 @ 3:06 pm EDT

GoDaddy have a fairly good iPhone app that people use for their email. Clicking one button and you can view auctions breaking them down to a detailed search of what domains interest you.

This is why they sell more domains. Sedo need a high quality auction app


February 17, 2012 @ 3:44 am EDT

I bought a domain from godaddy auction,how can i activate now?any one help me?

Frank Michlick

February 17, 2012 @ 9:45 am EDT

@essenceofmedia: Depending on the type of name (expiring, premium listing etc.) it should show up in your account once the auction/quarantine completes.

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