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10|24|2007 04:41 pm EDT

Godaddy Signature Domain Auction List Announced

by Adam Strong in Categories: Domain Aftermarket, Domain Auction, Registrars has released the final list of domain names to be auctioned off in their new Signature Domain Auctions beginning November 6th. The list of 30 domains was compiled from submissions from the Godaddy website. Godaddy put up a page about the Signature Domain Auctions earlier this year and have been vetting submissions and preparing for the release since the announcement.

The auction list includes several one-word .com domain names and one 2-letter .com domain, . There are also six .mobi domains included in the auction. The addition of the .mobi domains comes as no surprise with the release of the Signature Auction being on the heels of 13 .mobi domains selling for high prices at the TRAFFIC auction in Florida.

Godaddy is typically known as a low-cost retail domain name registrar. Godaddy currently runs an after-market auction selling expiring domains at and has partnered with to sell domains through the Domain Distribution Network. The addition of the premium domain auction to the Godaddy offerings shows a concerted effort to aggressively enter the domain name after-market.

In a previous press release on the Godaddy website, Bob Parsons, founder and chief executive of the domain name registrar talked about the auctions

“We’ve said it many times – domain names are real estate of the 21st century,” said Bob Parsons, Founder & CEO of “We wanted to give people a chance to secure some prime Internet space through a fast-paced, easy to use auction.”

and in the recent release about the aucitons he says

“We have some impressive domain names in this auction. We were inundated with submissions for listings, but selected only the most memorable and coveted. We also worked to provide a good variety of names for a wide range of price points.�

The format to these auctions seems to be different than most domain auctions. According to the press relase “The domain names will be auctioned one at a time. There is no time limit to each auction. Once the bidding stops, the auction ends. A moderator will be on hand in a live-chat setting to answer questions potential bidders may have. ”

It’s never been a problem for the domain auction sites and events to get domain submissions for auctions, as Parsons found out, but sorting through and finding good domains at good prices is a daunting task. A great list of domains with good reserve prices and an efficient, trustworthy auction platform is a sure fire way to get professional domain investors interested. Looks like the Godaddy team has a good list which makes for a good start in that area, hopefully the reserves are reasonable to increase the interest level.

One interesting advantage Godaddy has in entering the premium domain auction space is their scale. The most important job for an auctioneer is to market the auctions in order to get as many bidders as possible. As the #1 domain registrar, Godaddy has a huge end-user customer base to market these domains to, which might provide an interest level not seen at other domain auction sites or events. It will be interesting to see how these auctions turn out with the different format, potentially larger pool of bidders and currently unknown reserve prices.

Here is the list of domains to be auctioned :


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