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10|24|2007 04:41 pm EDT

Godaddy Signature Domain Auction List Announced

by Adam Strong in Categories: Domain Aftermarket, Domain Auction, Registrars has released the final list of domain names to be auctioned off in their new Signature Domain Auctions beginning November 6th. The list of 30 domains was compiled from submissions from the Godaddy website. Godaddy put up a page about the Signature Domain Auctions earlier this year and have been vetting submissions and preparing for the release since the announcement.

The auction list includes several one-word .com domain names and one 2-letter .com domain, . There are also six .mobi domains included in the auction. The addition of the .mobi domains comes as no surprise with the release of the Signature Auction being on the heels of 13 .mobi domains selling for high prices at the TRAFFIC auction in Florida.

Godaddy is typically known as a low-cost retail domain name registrar. Godaddy currently runs an after-market auction selling expiring domains at and has partnered with to sell domains through the Domain Distribution Network. The addition of the premium domain auction to the Godaddy offerings shows a concerted effort to aggressively enter the domain name after-market.

In a previous press release on the Godaddy website, Bob Parsons, founder and chief executive of the domain name registrar talked about the auctions

“We’ve said it many times – domain names are real estate of the 21st century,” said Bob Parsons, Founder & CEO of “We wanted to give people a chance to secure some prime Internet space through a fast-paced, easy to use auction.”

and in the recent release about the aucitons he says

“We have some impressive domain names in this auction. We were inundated with submissions for listings, but selected only the most memorable and coveted. We also worked to provide a good variety of names for a wide range of price points.�

The format to these auctions seems to be different than most domain auctions. According to the press relase “The domain names will be auctioned one at a time. There is no time limit to each auction. Once the bidding stops, the auction ends. A moderator will be on hand in a live-chat setting to answer questions potential bidders may have. ”

It’s never been a problem for the domain auction sites and events to get domain submissions for auctions, as Parsons found out, but sorting through and finding good domains at good prices is a daunting task. A great list of domains with good reserve prices and an efficient, trustworthy auction platform is a sure fire way to get professional domain investors interested. Looks like the Godaddy team has a good list which makes for a good start in that area, hopefully the reserves are reasonable to increase the interest level.

One interesting advantage Godaddy has in entering the premium domain auction space is their scale. The most important job for an auctioneer is to market the auctions in order to get as many bidders as possible. As the #1 domain registrar, Godaddy has a huge end-user customer base to market these domains to, which might provide an interest level not seen at other domain auction sites or events. It will be interesting to see how these auctions turn out with the different format, potentially larger pool of bidders and currently unknown reserve prices.

Here is the list of domains to be auctioned :




October 24, 2007 @ 7:58 pm EDT

GoDaddy says it was inundated with names to list, and this is what they came up with as the best of that lot? I see 7 fairly low value names I wouldn’t buy them at reg fee) by Buydomains on that small list that were created within the last two to seven months. I registered in advance as an investor for this auction and noted GoDaddy was looking for names of $10k in value and higher. Most of the names there do NOT meet that criteria imho. Also, it looks to me like the interest in .mobi is cooling down so why the heavy representation on this list? I think GoDaddy needs to hire a few “Domainers” to estimate values for the next auction. It’ll be interesting to see how this one goes. I wish them all the luck.


October 24, 2007 @ 9:11 pm EDT

weird list. All mobi and com? and why is on the list? doesn’t look premium to me.

Adam Strong

October 25, 2007 @ 12:42 am EDT

Every auction has some oddball domains in the mix. I’ve seen a bunch that I look at and say “why would someone call that premium” or “how’d that make it to the list?”
You just never know what people will bid on or why names were picked for that matter. Was it a favor for a customer? Was it set to a low reserve to spark bidding? Who knows.

John, Yes I thought .mobi domains were cooling down too, but you obviously weren’t at TRAFFIC and didn’t read our post regarding 13 for 13 .mobi sales at TRAFFIC with 3 for 6 figure prices. These .mobi domains will sell if reserves are set reasonably. I predict at least 1 six figure sale from that bunch.


October 25, 2007 @ 5:48 am EDT

That is a seriously low-value list.

What were you thinking of?

I have better domain names than that in my portfolio from the last two months.

Best to think of this (kindly) as a dry run for the real thing.


October 25, 2007 @ 10:57 am EDT

“John, Yes I thought .mobi domains were cooling down too, but you obviously weren’t at TRAFFIC and didn’t read our post regarding 13 for 13 .mobi sales at TRAFFIC with 3 for 6 figure prices. These .mobi domains will sell if reserves are set reasonably. I predict at least 1 six figure sale from that bunch.”

Adam – Nope I wasn’t at TRAFFIC but was tied in via the webcast and reps there. Would like to meet folks, but don’t see why the auction can’t be conducted via the web entirely. As far as the .mobis, I have a number of what I guess some would call semi-premium, but I don’t have much hpe for them down the road. Don’t see why the buyers at TRAFFIC stepped in either now. The technology is already outdated it appears and overshadowed by the likes of Iphone and others similar. Thinking I should dump mine now into this silliness and hype.


October 25, 2007 @ 11:16 am EDT

I’m actually pleasently surprised by GoDaddy’s list. I was expecting them to list hundreds of crappy domains. But they have some good ones there, including a couple short acronyms.

I’m perplexed by their registration process for the auction. You submit a form to “apply”. I assume they’re going to vet each person to avoid phony bids, but this will be a lot of work.


October 25, 2007 @ 11:20 am EDT


Sorry, but half these are junk.

This is the best Bob and his team could come up with? Really?

“Signature” auction? “Premium” names?



October 25, 2007 @ 1:14 pm EDT

I do like the names – I see it as a stepping ground out of the expired auction clearing house and into the large/premium arena. I can only see it getting better as these are conducted in the future. Wouldn’t surprise me in the least if a 7-digit sale comes out of that list.

Sergio Rodriguez

October 27, 2007 @ 7:00 pm EDT

I agree with John, Bob and Steve – half of these domain names are terrible, considering the source. I’d like to think that even some of my own names, – give me a break. I think GoDaddy should take its time and find better names for the next go around. Do they realize that they’re actually putting their credibility on the line?

Sergio Rodriguez

crinu iliescu

October 29, 2007 @ 3:07 pm EDT

GoDaddy’s new auction is just another incarnation of the private clubs auctions promoted by Moniker & Sedo (GreatDomains).

Only Jay Westerdal’s DomainTools fresh approach to Open Door Auctions can mainstrem the domainers untrustworthy business, which is overly exposed by schillbidding and schillauctioning.


October 30, 2007 @ 10:34 am EDT

Define “Open Door Auctions” – that is a new concept to me…

[…] was previously mentioned on this site about the domain auctions  “A great list of domains with good reserve prices […]


October 5, 2008 @ 11:52 pm EDT

I agree and disagree with some. Sure, there are many junk domains on their Auction, but also some quality as well.

PROS: If you are looking for aged domain, look up, you can find great, old domain registered back in 1999+

CONS: Many junk domains are listed for 50K or more and they are appraised by itself for $300-$1000


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