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11|07|2012 02:14 pm EDT

Management Changes at Sedo

by Frank Michlick in Categories: Domain Aftermarket

Remaining Sedo Founders To Leave After 12 Years

After Sedo (FRA:SDO)’s CEO and co-founder, Tim Schumacher, left earlier this year, the company today announced changes to its executive team including the planned departure of three co-founders and the company’s chief sales officer.

The transitions will take place during the first quarter of 2013, when Founders Ulrich Priesner, Marius Würzner and Ulrich Essmann along with Chief Sales Officer Liesbeth Mack-de Boer depart the company for the next steps in their careers.  Stepping up from within Sedo’s ranks, Dirk Ochotzki will now serve as Head of Operations, Joel Ghebaly as Head of Product Management (Traffic Monetization), and Simonetta Batteiger as Head of Product Management (Trading).

I would like to thank the departing founders and management members for the last 12 years, in which Sedo has matured from a fast growing start-up to the world’s largest domain marketplace with more than 140 employees serving our global customer base,” comments Tobias Flaitz, CEO of the Sedo Holding AG. “With changing market requirements and increasing competition, Sedo enters the next stage in its growth with changes at the management level that will let the company continue to cater to today’s client expectations.”

With the next generation of leadership anchored by CEO Tobias Flaitz, Sedo continues to set the industry benchmark into its second decade by bringing to market innovative domain solutions that help companies and entrepreneurs capitalize on their online real estate potential, such as recently launching a suite of services to help launch promote and grow new gTLDs.

“By the nature of the domain business, Sedo has always been an evolving organization, and embracing change is part of the company’s DNA,” comments Ulrich Essmann, Co-founder and President of, LLC. “Today we are very proud to pass on management responsibility to longtime team members who will enable Sedo to capitalize on its tremendous growth opportunity and bright future.”

[via Press Release]

Disclaimer: DNN’s co-founder and managing Editor, Frank Michlick, is consulting Sedo through his company, DomainCocoon.

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November 7, 2012 @ 2:23 pm EDT

Sedo is dead mouse on kitchen floor. At some point we will have pick it up and throw it away…


November 8, 2012 @ 3:22 am EDT

Hi Jay,

I’m curious as to why you have such a negative view of Sedo as a company – I would be eager to know more about your experiences with them if you would care to share them?

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