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11|05|2008 01:33 pm EDT

NameJet Plans to Open Up Platform to 3rd-party Domain Sales

by Adam Strong in Categories: Domain Aftermarket

As many in the domain industry have predicted, will soon be opening up thier platform to third party domain name sales. Recently, DNN and a few of our readers spotted domains on NameJet that were not expired domains.  These domains stood out because of their quality and sales prices and since the company is known mostly for their marketplace of selling expired domain names from Enom and Network Solutions. Steve Brown, General Manager of NameJet, confirmed with DNN today that the company does have plans to allow customers to sell their domains through the NameJet marketplace.  Brown stated, “We have been testing selling third-party domains and plan to offer this service to customers in the near future.”

The NameJet product path is similar to what did a few years back by allowing domain owners to put domain names for sale through their platform.  At that time, SnapNames had a unique advantage in the marketplace. By partnering with NetworkSolutions to sell their expiring domains, SnapNames was able to attract many frequent domain buyers to their site.  Many domain owners looking to sell have taken advantage of the benefits of the SnapNames marketplace to liquidate their inventory to other domain name buyers. The launch of NameJet took the NSI expiring names contract advantage away from SnapNames.

With so many auctions and aftermarket venues, many of the frequent buyers concentrate their efforts where they find the best names more frequently, so it is likely that NameJet picked up the attention of those buyers becasuse of having the NSI and Enom expiring domain inventory.  NameJet’s move to add third-party domain auctions comes as no surprise and is a welcome addition to domain sellers looking to put their domain names in front of a pool of active buyers.

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November 5, 2008 @ 3:48 pm EDT

The domains I noticed during Namejet’s beta process went at the reseller (domainer to domainer) price level. And, just like Sedo, you are not assured the buyer will pay.

With Namejet, there is no min. (reserve) price. Therefore, if the domain doesn’t get noticed, domainers might be giving the domain away.
We saw a similar situation when Moniker offered domains with no reserve.

Some buyers at the Euro meeting got great bargains like .

Professional domainers would be better off using the present liquidation process until something better comes along. And, I’m sure there will be other sales platforms developed over the next 24 months.


November 5, 2008 @ 7:13 pm EDT

There is so many places now… Kind of hard to keep track of. We’ll see how this plays out:)


Adam Strong

November 6, 2008 @ 3:44 am EDT

Ricardo, was being shopped around before that show for less than what it sold for (if memory serves me right) so I don’t think it went for a bargain price. The Namejet sales I’ve seen have been around the prices I would expect them to be at at any other domain venue, except this venue is more frequent then a moniker/TRAFFIC auction and has likely has some of the same bidders.


November 7, 2008 @ 3:10 pm EDT

I thought it was common knowledge that the seller of lost money on that sale.

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