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09|17|2010 10:51 am EDT

Domain Consultant Plans Auction For Developed Sites

by Frank Michlick in Categories: Domain Auction

Following the lack of sales in the Epik DevCon Live Auction, DomainConsultant announced an auction selling a number of domains pointing to a developed e-commerce website – the Saltwater Dreams Action Spots Network.

According to DomainConsultant action sports is “a $7b industry“. Auction organizer Mike Fiol goes on to say:

But it gets even better as ALL the names have been developed with e-commerce and profit from $5000 to $7000 per month, every month, without the slightest hint of promotion or marketing.

Built over the last 13 years, this network also includes thousands of images, members and over 500 affiliate websites. It is AUTOMATED and requires little to no maintenance. Expenses for the whole network equate to $25/mo.

Price is absolutely right and should attract ALOT of interest, seller has agreed to a price equal to less than $325 per name.

This would bring the asking price for the package to about $400,000. If we take the monthly average of profit to be about $6,000 from the quote above, meaning the starting price is close to a 5.5 times multiple annual profit.

Here are some of the 1,244 domain names included in the package:

  • Bodyboard.com
  • SurfShops.com
  • SurfboardWax.com
  • SurfPicture/s.com
  • SurfForum.com
  • BoardBags.com
  • Bodyboarders.com
  • BoogieBoards.net
  • Tailpads.com
  • SurfingReports.com
  • Shortboarding.com
  • SurfRacks.com
  • SurfboardLeashes.com
  • SurfingSchools.com
  • SWD.com
  • BoogieBoarder.com
  • SurfingAccessories.com
  • SurfboardRepair/s.com
  • SurfboardFins.com
  • Wavecams.com
  • Noseguard/s.com
  • BoatingShops.com
  • BigIslandSurf.com
  • SkateboardTools.com
  • SkateboardForum.com
  • SkiingPasses.com
  • BoogieBoard.net
  • Streetboarders.com
  • SurfingClubs.com
  • SurfingWax.com
  • WindsurfingBoards.com
  • TubeRiding.com
  • SwimmingFin/s.com
  • SurfingApparel.com

Some of the names are run of an e-commerce engine, displaying customized sites under a number of domains, while others include a forum and a picture hosting site. All domains are in a single registrar account and all the websites are hosted on a single server with RAID, so an ownership transfer should be a straight forward process.

If interested, pleaseĀ email mike@domainconsultant.com and ask him for the prospectus. The information available to bidders also includes the full catalog of names/sites, information about revenue, industry, payment, labor, auction and transfer.

Disclaimer: Adam Strong, Managing Editor of DNN, also is a consultant with DomainConsultant.com.

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5 Comments

Domain Builders

September 17, 2010 @ 11:48 am EDT

It has always interested me how people sell a name on a certain x factor of revenue over YEARS. I mean in this day and age, I would think this kind of thing would stop. Do you know where we (technology & business) will be in 5+ years? Think about where we were 5 years ago.

What has changed? So much, we are in a ‘different’ world’. Different mindsets, different perceptions, different everything. By doing the above, you are almost banking on the fact that not enough will change in the next five years and that these websites will certainly be making this or more in five years.

At the rate the world is moving, that is a gamble I would not want to make or ‘invest’ in.

Ah, just my two cents. (Which is what it is worth really.)

Joel

Adam

September 17, 2010 @ 12:24 pm EDT

@joel How much has ecommerce and the surfing business changed in the last 5 years ?

Karl

September 18, 2010 @ 12:26 am EDT

Wow, just $25/mo of expenses. $300/ year! Wow amazing they renew 1300 domains and pay a dedicated server for under half a buck per year. Lol

Mike

September 18, 2010 @ 1:07 am EDT

Do I really have to lay that out for you? All you need is a calculator.

Obviously renewals are an expense that must be considered – this is simply the cost of running the network monthly which is on an OWNED server – included in the purchase. So yes, $25 to run the WHOLE network. Think before mocking.

I guess we assumed people were bright enough to add the renewals themselves.

We will try to S-P-E-L-L it out next time.

Bill

September 18, 2010 @ 2:31 pm EDT

A multiple of 5.5 is low compared to many physical business transactions. It still staggers me when people try to make out online business is essentially different from normal physical business, it is not, profit and loss still occur, upgrading needs to be done and competition from competitors always has to evaluated and responded to.

But I guess my opinion is worth even less than Joel’s, I doubt if I would get 1 penny for it! :)

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