Subscribe to RSS Feed

04|13|2011 03:14 pm EDT

Domain Madness 3 Live Auction Results

by Frank Michlick in Categories: Domain Auction

After the first attempt at a live auction for Domain Madness 3 encountered technical difficulties last week, the auction is going to conclude live again today. DNN will be was live blogging the auction events without any guarantees on accuracy. Unsold domains will remain in auction on Boxcar until tomorrow 3pm EDT. There were no major technical difficulties aside from a small problem with the live stream.

The winner of the $1,000 from the auction pool will be announced on April 30th.

The auction sold 12 of the 64 names for a total of $161,605.

Sold domains in order of price were:

  1., $100, 000
  2., $38,000
  3., $5,000
  4., $3,500
  5., $3,050
  6., $2,500
  7., $2,500
  8., $1,750
  9., $1,605
  10., $1,500
  11., $1,200
  12., $1,000

The top 3 names, along with at least one additional name were all bought by the same buyer without contesting bids.

One name,, was removed from the auction during the auction as per the request of the buyer and seller. The reserve for this name was listed at $38,000.

See the full live auction results after the jump.

DomainReserve PriceStatusSale Price$1,200pass$5,000pass$150,000pass$20,000pass$10,000pass$2,500SOLD$2,500$5,000pass$2,000pass$4,500pass$5,000pass$1,550SOLD$3,050$4,000pass$1,000pass$1,000pass$150,000pass$1,000SOLD$1,000$2,200pass$15,000pass$6,500pass$2,500pass$10,000pass$1,500SOLD$1,500$9,500pass$35,000sold outside auction / removed$200,000pass$3,500pass$40,000pass$17,500pass$3,500pass$1,000SOLD$1,605$20,000pass$9,000pass$120,000pass$25,000pass$5,500pass$2,500SOLD$2,500$2,000pass$38,000SOLD$38,000$7,500pass$4,000pass$1,000pass$5,000pass$45,000pass$5,000pass$2,500pass$1,000pass$1,000SOLD$1,200$250,000pass$30,000pass$2,500pass$2,000pass$2,500pass$1,000pass$3,500SOLD$3,500$5,000pass$5,500removed$2,500pass$3,000pass$1,000pass$1,000pass$1,750SOLD$1,750$1,000pass$8,500pass$160,000pass$100,000SOLD$100,000$5,000SOLD$5,000

Tags: , , , , , ,


Good Domain Names

April 14, 2011 @ 10:39 am EDT was a really nice buy at this price.


April 14, 2011 @ 4:12 pm EDT

@GDN: IIRC the buyer of and were one and the same person. He also bought


April 14, 2011 @ 9:18 pm EDT

wow…ocean…wow…wow totally unjustifiable.

Anthony David

April 15, 2011 @ 6:38 pm EDT

How is unjustifiable? Someone could build a million dollar business on that domain.


April 15, 2011 @ 8:04 pm EDT

Your justification is COULD.

My justification from a domainer/reseller stand point is based on more then wishes and fishes.

Either it was an end user…

Wealthly domainer who over pays for what he wants…

A moron who will learn a hard lesson…

You cannot resale that name in our industry, it would have to be end user, who is the targeted end user who is missing traffic, the little it has?

I work with models that do not rely simply on COULD, my goal is to make money, no maybe’s.


April 15, 2011 @ 8:14 pm EDT

Re: If the username of the the buyer reflected who bought the name, it was a well known domainer who has been in this industry many years.


April 15, 2011 @ 8:19 pm EDT

So falls under the wealthy/over pay for what you want crowd.

Im sorry Frank but just because someone CAN doesnt mean they should, it is not how they got to where they are today.

Frank Michlick

April 15, 2011 @ 8:25 pm EDT

@Josh: I’m not judging the purchase itself ;-) Maybe they had a buyer in mind or maybe they had the extra cash lying around. I IM’ed the buyer and asked them to drop by.


April 15, 2011 @ 8:30 pm EDT

Should be interesting and likely what would be considered an end user purchase.

Adam Strong

April 15, 2011 @ 9:59 pm EDT

I’m pretty sure I know the buyer, as do you Josh and we both know he’s no dummy that just has money to blow on stupid decisions. He wouldn’t have money like that if he was stupid. He’ll hold it and flip it up for more. I’ve seen him do it before. Ocean has that potential to be applied to anything and there’ll be an end-user one day. Long term play.


April 15, 2011 @ 10:05 pm EDT

I suspect I now too, my moron comment refered to smaller players who do not have the luxury to over pay for something just because they can. You see Adam, I can take $100k and with some work turn a profit of 6 figures, year after year… just different strats is all, for me its dead money on wishes and fishes, especially at that level, there is no escape, its not $100k liquid.

If the theory is its a name which could apply to anything and eventually some end user somewhere will brand themself Ocean, couldnt that apply to thousands of generics?


April 15, 2011 @ 11:21 pm EDT

To each their own dude. Some people have more money than investments to put that money in and like the chase ;)

Frank Michlick

April 16, 2011 @ 2:26 am EDT

The buyer is Richard from iWhois. He gave me permission to mention his name.

Anthony David

April 16, 2011 @ 2:49 am EDT

Josh, I don’t think you understand why its worth that much or more. is worth 100K and a good buy at that price.

Its highly memorable and its also a one-worder, its not like branding on some silly madeup word or a stupid domain hack which I see too much of today.

So what if it has to be sold to an end user? (which is not necessarily true, by the way) There are development teams and angel investors out there looking to build $xxx,xxx,xxx projects on premium domains. Look no further than that Google tried to buy for 100 million, but were rejected. 100K-500K is not a lot for these groups to spend on a domain.

I think could work for a social network brand. Successful social networks are worth from ten of millions to billions.

Successful websites are very profitable businesses. Building them on good domains increases the chance of success manyfold.

Even if a big project were built on domain and the site didnt pan out, that was no doubt because of the development and marketing, not the domain name. The domain will still have its inherent value and the buyers could sell it back into the market and get their money back on it. That doesn’t sound like a bad investment to me.


April 16, 2011 @ 7:30 am EDT

Richard is a swell guy, Im sure and have heard. However this is still an end user price imo, there is no way this name see’s anything close to even $50k anywhere in this market.

I have a VERY strong grasp of value, there is nothing to justify that price at our RESELLER level, not the term, traffic, commercial use… we are not talking about a term which implies anything in regads to commerce, no one needs to buy ” ocean “.

It was an end user price, that was my point, it was not a resale buy imo. If that was the point (development) fine, congrats they got their brand name. Otherwise, good luck to him as a reseller.

If you can justify that price being a good buy in terms of an investment for a reseller, there is about XXXX names you should go buy for $100k each right away.

I think Richard must have a plan for the name, which is fine, makes him an end user in this particular situation.

Adam Strong

April 16, 2011 @ 1:15 pm EDT

So are you saying richard doesn’t have a grasp of values ?

“we are not talking about a term which implies anything in regads to commerce, no one needs to buy ” ocean “.”

no one needs to buy color or disco or action or shield or mind or . . . . this is a different sort of domain. One that is a bigger risk for sure but again, there’s people who can take those risks and those that can’t.

“there is about XXXX names you should go buy for $100k each right away.”

send me that list soon please. Keep me in mind for all those deals you pass up.


April 16, 2011 @ 2:24 pm EDT

Adam, don’t play with my words, I am sure Richard has a very good grasp of reseller values. Which is why I found it shocking that at $100k it would be bought to resale. If he purchased it as an end usr and has plans, great.

Also your disco/color comparable is bunk, those are end user buys, not reseller. Also investing $100k on wishes and fishes is not my model, why not go to sedo and offer $100k on some of those top one word names listed I am sure someone will take it and youll make $XXXk on a flip easily, right? lol

My stance is simply it was too much to buy and resale, period.

Adam Strong

April 16, 2011 @ 10:12 pm EDT

Maybe I’m just blind and missing all the deals. . . . but there’s not much even close that I can spot on sedo.

Still happy to pay you some finders fees Josh.

From Sedo’s “Top Domains List” 2,000,000 USD 1 Continue 1,500,000 USD 2 Continue 1,400,000 USD 1 Continue 1,300,000 USD – Continue 750,000 USD 1 Continue 700,000 USD 7 Continue 500,000 USD 3 Continue 400,000 USD 2 Continue 400,000 USD 2 Continue 350,000 USD – Continue 350,000 USD 1 Continue 350,000 USD 51 Continue 350,000 EUR – Continue 300,000 EUR 17 Continue 275,000 USD – Continue 250,000 EUR 28 Continue 200,000 EUR 14 Continue 189,704 EUR 11 Continue 185,760 EUR 26 Continue 175,000 USD – Continue 150,000 USD 9 Continue 150,000 USD – Continue 150,000 USD – Continue

bü 149,000 EUR 9 Continue 140,000 EUR 75 Continue 113,822 EUR 4 Continue 100,000 USD – Continue 100,000 USD – Continue 90,000 USD – Continue 90,000 USD – Continue 85,000 USD 16 Continue 75,882 EUR 9 Continue 50,000 EUR 5 Continue 50,000 GBP – Continue 50,000 USD – Continue


April 17, 2011 @ 6:51 pm EDT

You know why you are asking still Adam, because you know I know of some heehee

Personally over the last 5 years I have sold numerous big 5 and 6 figure one word dot com’s. If one has patience and the time, they can be found. I suppose suppose some of the larger or busy players don;t have the time and find these auctions as a good market to buy, for me I have time, too much time lol


April 18, 2011 @ 1:36 pm EDT

Hey guys,

Lively discussion! Josh, I too have owned many one word generics. And have sold numerous ones at, or around, the $100k mark to other domainers who aren’t building out. I’ve seen them go on to flip them for more (hats off to them) and also buy to just hold on to them. But my biggest flips (to end users) have been on domains that have a cost base higher than what went for.

Sometimes it is necessary to pay more for a domain than today’s market, in order to have it in your portfolio for when the market catches up and passes what you paid. Like overpaying for a corner lot – I’ve done that on domains like – but I don’t believe I’ve done that on

Research the number and types of companies that call themselves something containing Ocean and you can see the value – it may take five or even ten years for one of those companies to realize that they should hold the name. But when they do, the corner lot is available for purchase, and the $100k paid will seem like a steal.

Ocean is much more powerful a name than any in the Sedo list that Adam posted. I see the value of Ocean in the same realm as what I would see,, or similar domains to be worth. These are $1m domains imh-(and experienced and informed)-o.

I’d like to share a story with you but it’s covered by an nda. Suffice it to say that a domainer bought a domain for around $100k, flipped it to me for a handsome profit, and I (not being an end user) have sold it on to an end user for my own profit.

Buying at $100k isn’t always end-user pricing. Many people think it should be, and yes, it would be easy to make an expensive mistake buying up all 1 word generics at that range. But some domains stand out from others.

Ocean conjures up different meanings and thoughts for different people. To me I see:

– powerful

– large

– brave

– exploratory

– beautiful

– calm

Ocean brings up good memories for me. So, I also bought to never resell – I never met an Ocean I didn’t love so I just had to have it. The .com is for sale, even if it takes a decade for it to reach the ideal end-user.


April 18, 2011 @ 5:19 pm EDT

Thank you for chiming in Richard, I know you are a smart guy and had a ” plan” in mind. I also appreciate you explaining it is a future investment.

Great insight and thinking as to why you purchased the name. I only wish you all the best of course.

Perhaps my vision is much shorter sighted, after all it is how I made it to where I am today in this business. My forecast of furture domain values changes from time to time, I am very conservative and rather pessimistic not just in this industry but most all.

I suppose the term ” the bigger the risk the bigger the reward ” comes to mind!

Again, all the best!

RSS feed for comments on this post · TrackBack URI

Leave a Reply