06|15|2011 4:11 pm EDT
DomainFest Barcelona Auction Flops Again, Few Domains Sold
After the disappointment of the DomainFest Barcelona live auction cancellation, the SnapNames.com re-do auction has ended with what most would consider to be more disappointment, only 4 5 domains sold for a total of $55,670. (Note this is an unofficial total).
The highest priced sale, Houses.co.uk at $50,870, received the most activity on bidding with 19 bidders and at least 3 bidders battling for the name at over $20k. The auction extended 30 minutes past the end time. It’s noteworthy to mention this sale was for one of the best names on this list started with a No Reserve price.
A few other domains appeared to receive bids that were seemingly near the reserve prices including worldclock.com, bodysculpting.com, duffelbag.com and premed.com.
One bidder with the alias “buyitfromme” chipped away at the price on WorldClock.com over the course of over 30 minutes, essentially outbidding themselves. The initial bid came in at $25,001 and the bidder kept upping their bid at the >1 minute mark. As I watched I kept thinking “Just keep bidding right away. Let’s get this over with. Why are you waiting until there’s >1 minute left” Their bid amount reached $41,000. After all that effort, the domain still didn’t meet the reserve.
Notably, Social.com received a bid of $2.5 million today, which means there is some high-level interest in the domain, but the offer failed to meet the reserve.
pilsners.co.uk - $300
houses.co.uk – $50,870
gado.com – $3000
seoagencies.com – $900
semexpert.com – $600
All domains from the “live” auction will be entered in to the extended auction along with many other domains. The extended auction can be viewed online here.
As pointed out elsewhere, Moniker did broker Data.com for over the $1.5 million mark. The domain was on this list and removed before the auction, and it was not part of this auction or the results from today.
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7 Comments
David J Castello
June 15, 2011 @ 8:55 pm EDT
They should have accepted the $2.5 million bid for Social.com
Josh
June 16, 2011 @ 12:01 am EDT
Houses.co.uk caught a good sum.
Daniel Dryzek
June 17, 2011 @ 7:37 am EDT
Houses.co.uk was sold in 2009 in Amsterdam during Targeted T.R.A.F.F.I.C. ccTLDs Auction for 51,000 EUR http://www.domainnamenews.com/editorial/targeted-…
Adam Strong
June 17, 2011 @ 3:49 pm EDT
Good catch Daniel.
Daniel Dryzek
June 18, 2011 @ 1:54 am EDT
I was right there in Amsterdam Adam, that’s why I remember auction of this .co.uk domain :)
herovinero
June 19, 2011 @ 5:01 pm EDT
It was too cheap for seoagencies.com – $900
John Mauriello
June 20, 2011 @ 4:08 pm EDT
The actual price was $50,870.00 that Houses.co .UK sold for at the DFG Spain auction so it in line with the 2009 sale but this time was a NO reserve name.
We are very close on others from this auction lot, and in all, the results for this auction factoring in Data.com (which sold for well over the 1.76 million reserve), and the other big names that will be sold during the extended auction, going on now and after, will be at very high levels. The major buyers are now primarily end users, not domainers or industry players. The end users tend to still lean toward buying before and after the auctions.
There are Website businesses for sale in the online auction going on now https://www.snapnames.com/store/extended.action?ig=887#store;storeName=extended
that are priced a 2-3 times NP ( Net Profits) , that should be very attractive to domainers that are already operating passive income businesses, and many of the domains are way under their appraised values.