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02|03|2011 07:57 pm EDT

DOMAINfest Global 2011 Live Auction Results

by Frank Michlick in Categories: Domain Auction

We are were live blogging the auction results of the DOMAINfest Global 2011 Live low/no reserve domain auction held in Santa Monica by Moniker/Snapnames today. As always we do not guarantee the accuracy of these results. Any unsold names will be sold in the extended silent auction until Thursday, Feb 17 at 3:15pm ET (12:15pm PT).

See the full premium live auction results after the jump.


Lot #DomainReserveStatusPrice
660VNQ.com$2,501 - $5,000pass
670TrafficJam.com$10,001 - $25,000SOLD$11,500
680DrunkDrivers.com$10,001 - $25,000pass
690SecurityEquipment.com$10,001 - $25,000pass
700P5.com$100,001 - $250,000pass
710KKT.com$10,001 - $25,000pass
720LocalCalls.com$2,501 - $5,000pass
730Flaw.com$10,001 - $25,000pass
740Relative.com$25,001 - $50,000pass
750Kiss.me$5,001 - $10,000SOLD$10,000
760PartyFood.com$10,001 - $25,000SOLD$11,000
770HomeRestoration.com$25,001 - $50,000pass
780Location.net$50,001 - $100,000pass
790TourGuides.com$50,001 - $100,000pass
800OnlineDrugs.com$50,001 - $100,000pass
810RentalHouse.com$50,001 - $100,000pass
820AdvertisingAgency.com$100,001 - $250,000pass
830Love.me$5,001 - $10,000SOLD$32,000
850Seasons.com$100,001 - $250,000pass
860Hy.com$250,001 - $500,000pass
870ExoticCars.com$250,001 - $500,000pass
880Footwear.com$750,001 - $1MMpass
890SlotMachine.com$1MM - $5MMpass
895Rates.com$1MM - $5MMpass
900Savants.org (donation)$2,501 - $5,000SOLD$5,000
910HomeAppraiser.com$5,001 - $10,000SOLD$6,500
920UFN.com$5,001 - $10,000SOLD$10,000
930SnowboardingEquipment.com$5,001 - $10,000pass
940Bloodline.com$10,001 - $25,000pass
950Linen.com$10,001 - $25,000removed
960iShows.com$25,001 - $50,000pass
970RoadBikes.com$25,001 - $50,000pass
980TennisCourts.com$10,001 - $25,000pass
990Hikers.com$25,001 - $50,000pass
1000APN.com$50,001 - $100,000pass
1010FileSharing.com$100,001 - $250,000pass
1020InsuranceProducts.com$100,001 - $250,000pass
1030HomePrices.com$100,001 - $250,000pass
1040Won.com$100,001 - $250,000SOLD$115,000
1050Dust.com$100,001 - $250,000pass
1060Countries.com$100,001 - $250,000pass
1070ComicBook.com$250,001 - $500,000pass
1080Smoking.com$250,001 - $500,000pass
1090HouseInsurance.com$500,001 - $750,000pass
1100HomeRefinancing.com$500,001 - $750,000pass
1110Cotton.com$750,001 - $1MMpass
1120MedicalBilling.com$750,001 - $1MMpass
1130Girl.com$1MM - $5MMpass
1140InsuranceQuote.com$1MM - $5MMpass
1150Vehicles.com$1MM - $5MMpass
1160RxRx.com$5,001 - $10,000pass
1170EasyDivorce.com$25,001 - $50,000pass
1180Tabloids.com$25,001 - $50,000pass
1190ChatWorld.com$50,001 - $100,000pass
1200Newlyweds.com$50,001 - $100,000pass
1210Loo.com$50,001 - $100,000pass
1220Dorms.com$100,001 - $250,000pass
1230Toasts.com$100,001 - $250,000pass
1240Bootleg.com$100,001 - $250,000pass
1250EEL.com$100,001 - $250,000pass
1260DatabaseRecovery.com$50,001 - $100,000pass
1270Rash.com$50,001 - $100,000pass
1280Row.com$50,001 - $100,000pass
1290Chili.com$100,001 - $250,000pass
1300BankAuctions.com$250,001 - $500,000pass
1310WirelessPhone.com$250,001 - $500,000pass
1320MountainBiking.com$250,001 - $500,000pass
1330OfficePark.com$5,001 - $10,000SOLD$6,000
1340RecyclingCenters.com$5,001 - $10,000pass
1350ComputerCrash.com$10,001 - $25,000SOLD$15,000
1360Engraved.com$25,001 - $50,000pass
1370Porn.org$500,001 - $750,000pass
1380Designers.com$500,001 - $750,000pass
1390iCarts.com (donation)No ReserveSOLD$6,000
1400UZY.com$5,001 - $10,000pass
1410BankWires.com$10,001 - $25,000pass
1420BridgeLoan.com$10,001 - $25,000SOLD$27,500
1430Decades.com$10,001 - $25,000pass
1440FaceValue.com$10,001 - $25,000pass
1450SportsCamps.com$50,001 - $100,000pass
1460Deductible.com$25,001 - $50,000pass
1470Damages.com$25,001 - $50,000SOLD$26,000
1480SearchFlights.com$25,001 - $50,000pass
1490Bucket.com$50,001 - $100,000pass
1500ABG.com$250,001 - $500,000pass
1510Closings.com$25,001 - $50,000pass
1520BeachDestination.com$25,001 - $50,000pass
1530Allergists.com$50,001 - $100,000pass
1540LoanQuotes.com$50,001 - $100,000SOLD$75,000
1550PregnancyTest.com$500,001 - $750,000pass
1560List.com$1MM - $5MMpass
1570UStravel.com$25,001 - $50,000pass
1580TemporaryJobs.com$50,001 - $100,000pass
1590WireCash.com$50,001 - $100,000pass
1600BVI.com & BVI.co$100,001 - $250,000pass

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13 Comments

WQ

February 3, 2011 @ 8:35 pm EDT

I feel sorry for the auctioneer and all those sitting up in front. How embarrassing. High end user retail prices to domain wholesalers LMAO

Gnanes

February 3, 2011 @ 9:00 pm EDT

These domains will sell couple or days after the auction.

JW

February 3, 2011 @ 9:32 pm EDT

yikes, a lot of great names, but mostly priced too high.

Kevin Ohashi

February 3, 2011 @ 9:46 pm EDT

That was just ugly and painful to watch.

SFU

February 3, 2011 @ 10:15 pm EDT

The problem is Not the prices.

The problem is the lack of end users at these “industry” auctions.

The problem is the lack of end users at these “industry” auctions.

person

February 4, 2011 @ 12:15 am EDT

@ohashi

you watched?

Anunt

February 4, 2011 @ 12:34 am EDT

The sad thing is that the couple of names that did sell was all bought by one guy…Nelson Brady(bidder id: Halvarez)…LOL

jp

February 4, 2011 @ 3:12 am EDT

Ok, this same result hasrepeated itself venue after venue for over a year now. For the life of me I can’t figure out why they keep putting up these million dollar domains. The days where 1M is a wholesaleprice have passed. Maybe they will come back someday, who knows.

The goodness is 1M is fine for retail, but this wasn’t a retail event. And I used to think the problem was there weren’t enough or any end users aware of the auction. On second thought the end user idea is a bit of a pipe dream. When the end users are ready to buy your domain for 1M they will find you. And even if an end user did show up, it would take a handful of them bidding against one another to beat these reserves. So then what are the odds of getting a handful of viable endusers who are all competing for the same 1M domain at the same time at the same place?

Notice however that most lo/no reserve auctions are having decent sell through rates these days and for some reason single word .nets are doing really well.

jp

February 4, 2011 @ 3:16 am EDT

Also note, less names sold and for less money than previous shows, however attendance was the highest ever. Meanwhile outside the conference auction circle domains are actually selling quite well in the real world. So domains are selling really well, just not at live events.

Snoopy

February 4, 2011 @ 7:12 am EDT

Looks like around 350k is sales which is an awful result for a live auction at conference as big as that.

In my view live domain auctions have picked up a reputation for lots of overpriced names that won’t sell. That wasn’t the case a few years ago. Instead of adapting to the current wekaer market we’ve just got loads of names that aren’t likely to sell. They need to be very tough with listings to the point where everything has at least 50% chance of selling. That may well mean taking lower quality names where the sellers are realistic. There is no point putting in stand out names with pricing way too high because nobody cares anymore, it doesn’t get attention.

This event looks to have had a sell through rate around 15% which suggests to me something is majorly wrong here, I don’t know why they keep running events without fundamental changes to the model.

I think the commission structure probably hurts as well in terms of people putting the price up even further to cover it. Not sure this live auction model really works in the current domain market. Do people even care about live events? Wouldn’t it make more sense if everyone just bidded online? Why would someone pay a higher than normal commission to sell a name at a live event when the price is no better than other venues?

I can understand they have a much higher cost base but where is the value in having some guy with a mic when some lines of code is just as effective?

Could Be Him

February 4, 2011 @ 8:46 am EDT

When times are good, people buy potential.
When times are bad, people buy reality.

Domains are little pieces of unrealized potential. They *could* be something great, someone else *might* want to pay a higher price than you paid but in economic conditions such as these, such asset classes are least desirable.

This doesn’t mean that quality domains are without value or that maybe some day again, there will be a resurgence of interest in generic keyword domains, but we’re not in 2006 anymore, Toto. As things stand right now, the smart money in eBusiness is focused on what something ‘does’, rather than what it ‘could potentially be’. Domains register way, way to the latter end of that scale.

There’s also the nagging fact that if the premier end-users haven’t been along yet to acquire the gigantic, generic domains we see not selling in auctions such as these time and time and time again, they may never be along… We’ve had a good, long while to draw the various lines in the digital sand and most of the deepest pockets are quite content with being a brand/product rather than fragmenting their product stream across a range of descriptive generic domains. To domainers, this is them “not getting it” but at what point do we begin to question whether or not WE’RE the ones who don’t “get it”?

The premium for unrealized potential has gone down in a big, big way. Stocks, building lots, domain names- whatever the asset class may be. The only premium now lies in momentum, not “hope”.

john mauriello

February 7, 2011 @ 3:42 pm EDT

Domain live auctions are not what they used to be. They have become part of our process to showcase, market and sell names to end users. The market has shifted to end users. 2010 was a great year for domain sales and many or most of the biggest sales in 2010 were not sold in a live auctions, but most appeared in a live auction previously. We put on the live auctions to lock up the best names, market them to domainers and end users, knowing that the big ticket names are mainly being purchased by end users, and in most cases are purchased after the auction. The days of a domainers getting into bidding wars in the Live auction on a name priced above 6 figures have slowed down a lot. The last 2 publicly reported sales of 7 figure names in a live auction at a domain conference was Dating.com (2010) and AD.com (2009). Looking at the DN Journal largest sales of 2010. ..8 of the Top 20 Domains that were sold and reported were sold by Moniker, and all 10 of the top sales overall on the DN Journal list were sold to end users. In addition the DN Journal results are not reporting everything, for example Tshirts.com sold for 1.3 Million the day before a live auction to and end user at 2 1/2 times the reserve (The sales included T-shirts) and many of the other 6 figure and 7 figure sales of Live auction names were unreported because they had to kept private, but were sold shortly after the auctions. Every one of the Top 10 sales of 2011 was sold to an end user, this was not the case in previous years when parking companies or domainers were buying 7 figure names. Out of the 8 largest sales by Moniker/Snapnames only Dating.com (1.75M) was sold in the live auction- and it was sold to an end user, the next largest sale of a live auction name Zip.com( 1.1M) was sold in the Extended auction-also to an end user. There is also the issue of many sellers making the mistake of overpricing their names in the live auction and then lowering the reserves to where we originally recommended after the live event, when we have legitimate offers in the range we previously recommended.

The Low and NO reserve auction at Domain fest produced a 60% sell through. The Low and no reserve auction is more geared to the domainer only crowd, but the live auctions are still the events that generate the most sales from a dollar value standpoint. Yes we could have had better results in the live auction by negotiating lower reserves on high quality 4 and 5 figure names, and we will be more getting much more selective going forward, however we expect that this auction like all our others domainfest events will still likely generate additional sales in the extended auction both to domainers, and end users, and in private sales negotiated by our brokers with end users after the auction. We were very close in the live auction on a couple of names that could have gotten us to the 1 Million mark and I know these and others will be sold.

So the bottom line is all these sales of premium names are very good for the entire industry whether sold before, during, or after the a live auction event.

Adam

February 9, 2011 @ 12:49 am EDT

Those results are very poor. They probably could sell them better from home than in such event.

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