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04|05|2011 06:02 pm EDT

DomainMadness “We Did Things Too Well”

by Adam Strong in Categories: Domain Auction

The DomainMadness auction, which was supposed to start today at 2pm Pacific, has been indefinitely postponed. As of 3pm Pacific, DNN spoke with owner Mike Fiol who told us they were experiencing “technical difficulties” .

Fiol told us “We did things too well. We just moved servers to a cloud based solution to handle 1000 simultaneous requests and we’re receiving 1500 requests”.  From DNN’s view we couldn’t access the site at all from the start of the schedule event up until this post.  The team was working to fix the problem but there was no information available on wether the auction would be continued at a later time or not .  Approximately 20-30 people logged in to the live chat at to watch the broadcast .

UPDATE :  At the time the auction was experiencing technical difficulties there were about 6-10 domains that had bids.  As of this posting at 3:20 pm Pacific the site seemed to be rebooting.  No word yet from Boxcar/DomainMadness on whether bids will be honored or the names re-auctioned.




April 5, 2011 @ 6:28 pm EDT

Are we talking about the same auction? The one I saw had had pretty crappy names and only 2 with bids shortly before it ended.

Spin Alley here we come.

Johhny Canuck

April 5, 2011 @ 6:31 pm EDT

So over 1500 users, and no posts here (or anywhere I’ve seen)? I would be expecting a handful of “wtf’s” at least.


April 5, 2011 @ 7:06 pm EDT

Did things too well…???….You must be joking…!!

This was an amateur shambles, from start to finish….Over-hyped, under-performed, lazy & late communication.

Useless, and unprofessional all the way…..Just a mess.

This crowd were sending emails to people who submitted domains for this auction – asking for them to sign their ‘I Agree’ to Terms & Conditions form – and telling them they had passed the first stage of consideration and that it was now up to the voting on the domains to determine inclusion – when their final list of selected names for voting was already published…!!

Then, they didn’t even answer emails asking if people who submitted names that were not included in the ‘voting list’ (but before the auction) were still bound by the exclusivity clause…

Now, the auction, itself, is a shambles…Doesn’t surprise me at all.

Domain Madness…??….Yup, correct….Madness….Run by unprofessional idiots.


April 5, 2011 @ 7:41 pm EDT

I was in Vegas. Got to the “auction” at 3:30, which was held in a suite. A woman opened the door and told us that auction had been canceled and that mike was in the middle of a massage. This is 100% true. It was in the Cribs suite on the 25th floor in the Fantasy Tower in the Palms.


April 5, 2011 @ 7:53 pm EDT

Serious? Unless this is a hacker’s DoS attack I call bullshit…

Johnny Dangerous

April 5, 2011 @ 9:58 pm EDT

I had some bids in …went to make more …but the system went kaput for a while at crunch time..seemed frozen…..Please keep us abreast of what happens from here on…. Thanks… the system might need some massaging to iron out da kinks… Ya’ll be cool !


April 5, 2011 @ 11:44 pm EDT

This whole operation appears to be run by a bunch of over-hyped, self-absorbed snake oil salesmen, who’ll insult your intelligence at every turn.

What complete dolts. I mean, Really! Run a full-scale online auction open to the public!?! You must be kidding. These guys wouldn’t get off their cans to transfer a single domain name to me after one of their weekly “no show” auctions some months back …that is, until I threatened a credit card chargeback after weeks of deafening silence on their end.

Exploding, overburdened servers!?! Meltdown massages!?! “We did it TOO well…”. Boy did you ever. Yeah, right — this just what our industry needs. Good riddance.


April 5, 2011 @ 11:45 pm EDT

@Mike you showed up and knocked on the door at 3:30 ? Having been to Vegas a few times I’m pretty sure you don’t just walk up to the rooms. Wouldn’t you have to have been escorted up to the suite by the company or been on a list ? Which Mike is this ?


April 6, 2011 @ 1:52 am EDT

It’s fine, the familiar haters will pop from the woodwork but truly we got crushed with users – all who must connect to the DB to watch simultaneously. It ate up the CPU and sucked the DB dry.

It’s not the worst problem to have, could have been far worse and can be redone, this time knowing what we might expect.

We maxed out at 1700 users. We weren’t even close to expecting that.

But we can make it work, knowing what we know – and that’s the issue. First time you launch, even with mountains of tests, no real way to guarantee how the site/server will react once it goes live.

Boxcar is still in Beta and we are doing the best we can. It’ll be better next time, we only ask for your patience and even a small grain of understanding.

Mike – yes, why not come in? You too could have had a massage. Domainers were getting massages the whole afternoon in the suite. I needed one after what happened.


April 6, 2011 @ 12:57 pm EDT

Maybe they should’ve had host the live auction. That one went perfectly last month in the Bahamas.


April 6, 2011 @ 3:44 pm EDT

“…marketing worked too well…”?? What kind of technology neophyte schmucks do you take us for??

Your technology sucked, period. Instead of going the Barry Bonds route and denying everything (and making yourself look like a bigger a$$ in the process), try going the Andy Pettite route by just admitting you screwed up then move on.

There weren’t even 1700 people who KNEW about this event let alone who tried to access the site. The whole “we’re too good at what we do” BS combined with the purely contrived and purposely inflated 1734 site visitor figure say more about your organization than any spin doctored press release you could ever publish.

Your technology is a joke, especially to the more realistic 20-30 people who really did try to participate online (great point by a previous poster about the curious lack of “bullshit!” callouts). Thanks for the 90 minutes of my life you wasted in the Palms’ “Caligula Suite”, not including the massage which wasn’t bad.

You are about to find out that domainers may forgive but we don’t forget. You won’t get a second chance to waste my time, online or in person.

Adam Strong

April 8, 2011 @ 3:33 am EDT

@DM From all reports, and from the video there were only a handful of people at the suite, several of which I have talked to after the fact and the rest I know and probably can recite off the top of my head. I wouldn’t imagine any of them posting here, so I’m calling BS. You can have an opinion here but don’t make up stories and if it is true then put your name behind your post.

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