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09|24|2008 01:54 pm EDT

RickLatona.com Live Auction Results (Targeted TRAFFIC conference)

by Chad Kettner in Categories: Domain Auction

Once more we will be live blogging the auction results of the auctions at the Targeted T.R.A.F.F.I.C. conference in New York. Today the Rick Latona auction takes place.

RickLatona.com auctioned off 78 domains at the Targeted T.R.A.F.F.I.C conference in New York today, with 38 of them reaching the reserve price and selling for a combined total of $681,850 – an average of nearly $18,000 per name.

The highest sale was MCC.com for $195,000. This website was the 4th registered .com domain of all time and has over 209 listed acronyms. Plus it makes over $100/day through Google Adsense!

There were also a few premium domains sold for less than $1000: StockShares.com and StockOrder.com sold for $300 each, StockShare.com sold for $400, and ForexTicker.com and SecondaryLending.com were sold for $800 a piece.

See the unofficial live auction results after the jump. Please note that we do not warrant the accuracy of the results.

Please reload this page frequently during the auction in order to see updates. Since we’re not entirely sure about the order of the domains in the auction (the list on Rick Latona’s Blog differs from the listing on the auction site), it may take us a moment to get this started.

We will be adding the correct reserves to the list after the auction ends.

Lot Number Domain Name Reserve Status Price
10 StockShares.com No Reserve SOLD $300
20 StockOrder.com No Reserve SOLD $300
30 PostOfficeBox.com No Reserve SOLD $2,500
40 MufflerRepairs.com $1-5,000 SOLD $2,250
50 StockShare.com No Reserve SOLD $400
60 ResearchLab(s).com $5,000-10,000 Pass $3,000
70 Atriums.com $5,000-10,000 Pass $3,000
80 RentalCondos.com $10,000-20,000 SOLD $11,500
90 CustomBoots.com $10,000-20,000 Pass $3,500
100 OneHourPhoto.com $5,000-10,000 SOLD $7,000
110 PublicAuctions.com $10,000-20,000 SOLD $17,000
120 TheBronx.net $20,000-30,000 Pass $3,000
130 TruckRims.com $5,000-10,000 SOLD $16,000
140 GolfClothing.com $30,000-40,000 Pass $10,000
150 GolfJackets.com $20,000-30,000 Pass $4,000
160 DayTraders.com $100,000-200,000 Pass $80,000
170 Wines.net $1-5,000 SOLD $13,000
180 GayLawyers.com $5,000-10,000 Pass $1,000
190 Cyberspace.com $200,000-300,000 Pass $40,000
200 OilandLube.com $5,000-10,000 Pass $1,000
210 Spreadsheets.com $40,000-50,000 SOLD $25,000
220 CountryClubs.com $100,000-200,000 SOLD $85,000
230 PrinceEdward.com $1-5,000 SOLD $4,100
240 SecurityAlarms.com $20,000-30,000 SOLD $18,000
250 Cognacs.com $20,000-30,000 Pass $13,000
251 CatFood.com $75,000-100,000 Pass $15,000
252 11.net $10,000-20,000 SOLD $10,000
260 EFS.com $40,000-50,000 SOLD $55,000
270 Rhodes.com $200,000-300,000 Pass $60,000
280 PER.com $30,000-40,000 SOLD $20,000
290 Schnapps.com $30,000-40,000 Pass $10,000
300 DefenseAttorneys.com $50,000-75,000 Pass $35,000
310 BrooklynLawyers.com $10,000-20,000 Pass $2,500
320 GolfClubRepair.com $10,000-20,000 SOLD $6,500
330 BabyAnnouncements.com $1-5,000 SOLD $13,000
340 Chew.com $20,000-30,000 SOLD $16,000
350 CR.com $300,000-400,000 Pass $175,000
360 LotteryNumbers.com $40,000-50,000 SOLD $20,000
370 StockOrders.com No Reserve SOLD $1,500
380 ForexTicker.com No Reserve SOLD $800
390 BlackEntrepreneurs.com $1-5,000 Pass $2,250
400 Microbrewers.com $1-5,000 SOLD $6,000
410 Monopolies.com $1-5,000 SOLD $4,000
420 SecondaryLending.com No Reserve SOLD $800
430 Audit(s).com $200,000-300,000 Pass $100,000
440 Drugs.net $50,000-75,000 Pass $65,000
450 Autos.net $50,000-75,000 Pass $25,000
460 ND.net $10,000-20,000 Pass $5,000
470 GD.net $10,000-20,000 Pass $7,500
480 BreastExamination.com $1-5,000 SOLD $6,000
490 ModelSchools.com $1-5,000 SOLD $4,000
500 Coeds.net $1-5,000 SOLD $3,000
510 French.net $10,000-20,000 Pass $2,500
520 PaintContractors.com $10,000-20,000 Pass $2,500
530 Lisbon.net $10,000-20,000 SOLD $32,000
540 FrenchPerfumes.com $5,000-10,000 SOLD $4,000
550 Tasks.com $75,000-100,000 Pass $50,000
560 MCC.com $100,000-200,000 SOLD $195,000
570 RugCleaning.com $10,000-20,000 Pass $10,000
580 GolfSweaters.com $10,000-20,000 Pass $0
590 Gas.info $20,000-30,000 Pass $13,000
600 PreOwnedJets.com $10,000-20,000 Pass $7,500
610 ER.com $400,000-500,000 Pass $100,000
620 FinancialBrokers.com $20,000-30,000 Pass $5,000
630 ForexTickers.com No Reserve SOLD $1,100
631 Seoul.com $1,000,000-1,500,000 Pass $50,000
640 Sugarless.com $10,000-20,000 SOLD* $13,000
650 423.com $20,000-30,000 Pass $15,000
660 BroadwayShows.com $1,000,000-1,500,000 Pass $0
670 SanJuan.com $100,000-200,000 Pass $120,000
680 NAP.com $40,000-50,000 SOLD $47,500
690 Vino.com $100,000-200,000 Pass $135,000
700 GolfClubs.com $2,000,000-2,500,000 Pass $250,000
710 ComputerBatteries.com $5,000-10,000 SOLD $14,000
720 BlackEntrepreneur.com $1-5,000 Pass $1,000
730 CountryLakes.com $1-5,000 Pass $1,000
740 HighFidelity.com $1-5,000 SOLD $4,000
750 StockBuying.com No Reserve SOLD $2,300

*Sugarless.com (Lot 640) appears to have met the reserve, although there was some confusion due to a tie-bid between an online and on-site bidder.

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13 Comments

GPS

September 24, 2008 @ 2:33 pm EDT

Is Rick L. changing reserves on the fly? I see names as “sold” below a previously published reserve range. For example, I saw a reserve range of $75k-$100k for catfood.com, but it’s listed as sold for $15k.

Thanks for posting these results.

Frank Michlick

September 24, 2008 @ 2:54 pm EDT

@GPS it appears that some of the reserves have changed indeed – according to the auction software that name is marked as sold at $15,000. Since most of the names are his (however catfood.com is not), it appears he would be able to change the reserves on his own names.

Unfortunately we haven’t had a chance to pre-fill the reserve prices on our list, and the online auction does actually not list the reserves, so they’re going to be added later.

Steve Morales

September 24, 2008 @ 3:27 pm EDT

Great results for a first time auction in the current condition of the financial market.

Is this the final live auction results? All that is left is the online?

Thanks.

Kevin Ohashi

September 24, 2008 @ 3:32 pm EDT

Looks like some pretty decent results. wonder how other houses will do

Jeff Kubarych

September 24, 2008 @ 3:36 pm EDT

Did HighFidelity.com sell for $4K?

Chad Kettner

September 24, 2008 @ 3:50 pm EDT

@ Jeff – yep.

If you want to confirm what you see here, the official auction results can be found here: http://www.proxibid.com/ricklatona

Rick Latona

September 24, 2008 @ 3:53 pm EDT

There was some confusion. The following names didn’t sell. ResearchLab(s).com, atriums.com, customboots.com, daytraders.com, catfood.com, cognacs.com.

LotteryNumbers.com did sell.

Frank Michlick

September 24, 2008 @ 3:57 pm EDT

@Steve: This is not the official result, but the result of our live blogging/tracking. The auction closed with the live auction at the conference, the “silent auction” was before the live auction in this case if I understood it correctly.

@Jeff: Yes. However it appears that some names were actually marked as sold below the given reserve, so we’re not quite clear if those names were really sold.

Frank Michlick

September 24, 2008 @ 3:58 pm EDT

Thanks Rick, I’ve updated our list accordingly.

John Yeomans - WinnerNames.com

September 24, 2008 @ 4:05 pm EDT

I won StockBuying.com for $2,300

Any good …or did I chase it too high ?

[…] 9-24-08: According to a comment on Domain Name News, some of the results on the Proxibid system were inaccurate. The following names didn

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September 24, 2008 @ 11:02 pm EDT

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[…] Rick Latona’s Auction nets $681,850 This is called the perfect monetization of a Domain name. RickLatona.com , someone mentioned Rick as the Domain King, earned $681,850 for an auction they held. Just check out the Prices of the Domain names auctioned at Rick’s Read the Article […]

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