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02|27|2009 05:30 pm EDT

Toys”R”us Buys Toys.com Domain Name for $5.1 Million

by Adam Strong in Categories: Domain Auction

The Toys.com domain name bankruptcy auction is now over. I caught the tail end of the auction and listened and Twittered as the 2 final bidders ToysRus and National A1 Advertising fought it out with $5,000 bid increments.  The final blow by Toys”R”us was a $5,100,000 bid that trumped National A1’s $5,000,000 bid.  Up until this point, the 2 bidders were volleying back and forth with $5,000 bid increments and dragging out the process by requesting breaks before putting in their counter bids.  The auction started at 1pm CST and drug on until about 4:25 pm

Bidders included the winner, Toys”R”us, back-up bidder National A1 Advertising,  domain investors Frank Schilling as well as Larry Fischer and Ari Goldberg who were the previous stalking horse bidder.

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14 Comments

[…] bought the domain toys.com for $5,100,000 – more details […]

GenericDomainMarket

February 27, 2009 @ 5:54 pm EDT

Wonderful sale! nice move by Toys”R”Us

Steve

February 27, 2009 @ 6:38 pm EDT

Great sale! Confirms value in generic words and phrases.

Kristoff Barnes

February 27, 2009 @ 6:50 pm EDT

Great acquisition by the powers that be (Bain Capital, et al).

Serves as another feather-in-the-cap for the value of generics.

Are you paying attention Corp. America?

My door is always open :)

[…] the rest here:  ToysRus Buys Toys.com for $5.1 Million | Domain Name News Categories : Mobil, Pets, SEO, Song, Toys, image Tags : advertising, auction, […]

Stevie

February 28, 2009 @ 11:54 am EDT

Very nice sale,

Always new toys r us would get it this time.

Toys are forever :)

Frank Rijkaard

February 28, 2009 @ 6:48 pm EDT

Very good buy by Toys R us….

Kevin

March 1, 2009 @ 3:05 am EDT

Very nice acquisition… right up there with Johnson & Johnson’s baby.com!

[…] DomainNameNews writes: The final blow by Toys”R”us was a $5,100,000 bid that trumped National A1’s $5,000,000 bid.  Up until this point, the 2 bidders were volleying back and forth with $5,000 bid increments and dragging out the process by requesting breaks before putting in their counter bids.  The auction started at 1pm CST and drug on until about 4:25 pm […]

[…] bought the domain toys.com for $5,100,000 – more details […]

[…] It’s a lot of money, whichever way you look at it. Full story on TechCrunch and DomainNameNews. […]

[…] Auction.com will take the #2 spot on the top domain name sales for 2009.  With this and the recent $5.1 million sale of Toys.com, the domain aftermarket seems to be red […]

[…] Auction.com will take the #2 spot on the top domain name sales for 2009.  With this and the recent $5.1 million sale of Toys.com, the domain aftermarket seems to be red […]

[…] for example is a category-killing domain that was involved in a high-profile $5MM sale to Toys ‘R Us. Category killers are highly valuable domain names because they rank more […]

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