The Toys.com domain name bankruptcy auction is now over. I caught the tail end of the auction and listened and Twittered as the 2 final bidders ToysRus and National A1 Advertising fought it out with $5,000 bid increments.  The final blow by Toys”R”us was a $5,100,000 bid that trumped National A1’s $5,000,000 bid.  Up until this point, the 2 bidders were volleying back and forth with $5,000 bid increments and dragging out the process by requesting breaks before putting in their counter bids.  The auction started at 1pm CST and drug on until about 4:25 pm

Bidders included the winner, Toys”R”us, back-up bidder National A1 Advertising,  domain investors Frank Schilling as well as Larry Fischer and Ari Goldberg who were the previous stalking horse bidder.