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05|14|2008 01:45 am EDT

BPHG Launches Prices.com

by Adam Strong in Categories: Domain Development

Prices.com LogoBP Holding Group announced today the launch of another development project on one of their premium domain names, PRICES.COM. The company has partnered with Shopping.com, an Ebay company to create a comparison shopping engine on the domain name.

Company CEO Michael Bahlitzanakis informed Domain Name News about the release and their efforts to build more sites. “As part of our continuous effort to build high-end sites, BPHG Media and it’s design arm, BPHG WebOart have built the ultimate price comparison shopping engine. A partnership forged between Parent company BPHG Media and Shopping.com, a subsidiary of eBay. This was a project which was long overdue for us in the market place. Prices.com is a one-stop shop for online shopping.”

The site revenue is still based on a pay-per-click model but it provides an enhanced experience to a typical parking page pay-per-click model. “We help shoppers make quick, easy and informed shopping decisions by presenting them with a comprehensive array of products from their favorite brands, reinforced by extensive product reviews and ratings from across the Web.” Bahlitzanakis plans to roll out an affiliate program targeted at domainers and to eventually incorporate a way for merchants to directly advertise on the site.  The company had previously launched Weblog.com in August of 2007 and has hinted at plans for another major site release on one of their other premium domain names in the coming months.

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5 Comments

Dominik Mueller

May 14, 2008 @ 4:53 am EDT

BPHG Media owns a nice portfolio of generic domains. I’ve always liked their approach of developing their key domain names into full-fledged online businesses. I’m sure we will see more media companies such as BPHG, Reinvent or Recall Media Group soon, as domain parking cannot be considered as a long-term monetization strategy anymore and owners of large portfolios are forced to develop their properties for sustained yields.

C_Sivertsen

May 14, 2008 @ 12:17 pm EDT

No offense to this effort, but is repurposing a shopping.com feed really “developing a prime generic domain”?

Shouldn’t we have higher expectations for “development”? Isn’t this simply a parked site that is powered by shopping.com ads (with images) instead of a parking page powerd by text ads from Google or Yahoo?

Personally I’d rather patronize a site like gotapex.com which at least has editors who seek out the best time sensitive deals and get paid via affilate links. At least they expend energy to let me know that Dell is running a sale on laptops and the deal expires on Thursday and here are the coupon codes you need etc. (I have no affilation with gotapex.com just using it as a convenient example)

Michael Bahlitzanakis

May 14, 2008 @ 4:34 pm EDT

To Address Mr. Sivertsen, NO, Prices.com is NOT just another parking page with product links and pictures. Over 10 weeks of development and design resources were spent to produce and host this consumer experience.
Furthermore, we have a long-term strategy which entails additional consumer participation, exclusive management and third-party API integration for our upcoming affiliate program and that’s just to name a few.
eBay, escripps, nexttag don’t just give away partnerships as easily as you might think. A lot of consideration was given to our company based on our long term strategies.

eBay, escripps, nexttag don’t just give away partnerships as easily as you might think. A lot of consideration was given to our company based on our long goal term strategies.

Gabe

May 14, 2008 @ 5:24 pm EDT

Hey Micheal,

Why don’t you develop Cellphones.com? In the works, perhaps?

Damir

May 14, 2008 @ 10:18 pm EDT

Interesting news – that should give online shoppers great value for their $$$$ spend

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