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07|03|2008 10:18 pm EDT

Just something I noticed about Canadian Startups

by Ahmed Farooq in Categories: ccTLDs, Domain Development

For the past six or so months, Tech Vibes has been ranking Canadian startup companies by averaging their Alexa and Compete.com rankings.

Previously they were doing it on a city-by-city basis, but this month opted for the Canada Startup Index.

As a Canadian I see a lot of anecdotal evidence that .ca is gaining in popularity. It is becoming more and more common to see billboards, TV ads, hear radio ads, and other ad mediums mention a domain with .ca at the end.

But what is interesting is that the entire list is dominated by .COM. We have the random ‘.us’ at #9, but all others from #1 to #18 are purely ‘.com’

And for those that may argue that Compete and Alexa skew American-centric … we also have ComScore’s numbers for Canada. Only one out of the top 14 is a .ca.

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12 Comments

namer

July 4, 2008 @ 12:20 am EDT

Smart Startups like Ali Asaria from Well.ca, will choose the .ca extensions.

Note at link below that NONE of the top 11 web startups are powered by .ca
http://www.startupnorth.ca/2008/07/03/ten-web-startups-to-watch/

Startups that do not understand branding, marketing,… will get suckered into the .com only, me too, mentality, and will pay for this by higher marketing costs spent in order to burn their hard to remember, poor choice of a name into people’s minds.

Lets face it, many domainers\domain consultants\aftermarket market places do not understand branding either. Although many develop a talent for recognizing a great name (who wouldn’t after scanning thousands of names everyday), many are not brand creators, they are more like traders, flippers,… and so when a flipper gets asked to give advise on which domain name to choose for the company, they will answer something to the effect that .com is global vs ccTLD is local, and .com is “worth more”. In many cases, this kind of advise is inadequate.

AhmedF

July 4, 2008 @ 12:43 am EDT

I think that is being a bit simplistic. A startup by definition is one that does not have oodles of cash lying around. Ali’s Well.ca has been around for quite a while … it was after he was in business for a few years that he went ahead and bought Well.ca

Brian Benko

July 4, 2008 @ 8:45 am EDT

Adams budget for quality content finally made it into the six figures. I am so tired of reading those long winded stories by Miguel. He writes as though Professor Strong made it a requirement for his midterm paper to be 30 pages long. Now Ahmed… “Ahmed the Man” Short and sweet. To the point. I don’t need to get another cup of orange juice or print it out and take it to the thrown to finish. What a pleasure it is not to have to scroll down. Plus I learned a ton! Man I thought .CA represented California. I was under the impression Kevin cut a deal with Schwarzenegger to get the rights to dot ca. For this valuable clarification, Ahmed I would like to say “thank you” You too Adam, “thank you” for generating enough revenue to pull in pulitzer level writers such as Ahmed. This is how every fourth of july should be kicked off.

Frank Michlick

July 4, 2008 @ 12:16 pm EDT

A lot of Canadian startups target the US (or a global market) more so than Canada itself, thus .COM seems a smarter choice of a TLD for those.

AhmedF

July 4, 2008 @ 12:39 pm EDT

Right Frank – but ComScore’s numbers are purely for canadian audience, and just one with .ca cracked that.

namer

July 4, 2008 @ 12:45 pm EDT

so you guys don’t believe that companies powered by .ca can compete globally when coupled with a great name? why so little faith? sedo launched from sedo.de , they eventually acquired the .com, but we are talking about starting out.

namer

July 4, 2008 @ 12:54 pm EDT

ok never mind, i see you are us based,
happy 4th

Frank Michlick

July 4, 2008 @ 1:19 pm EDT

Namer, I am actually located in the Greater Toronto Area and Ahmed lived here as well.

Sure you can still complete globally, even when using a ccTLD as your main domain name. But the trend in most countries (apart from the US where .COM is more popular than the ccTLD) seems to be more and more towards having the ccTLD of where your customers reside. I cannot imagine a .CA getting popular in German for example without owning the .DE, unless you’re in tourism.

Branding is one thing, the other thing is what the users are used to.

AhmedF

July 4, 2008 @ 2:16 pm EDT

Yes what me an American? :)

My site is there – iBegin.com. We originally were always going to be Canadian only, and for the first 15 months we were (Toronto and Ottawa). Yet we still opted for a .com

IMHO

July 5, 2008 @ 12:11 pm EDT

That index is retarded.

chris

July 13, 2008 @ 3:02 pm EDT

namer: so you guys don

AhmedF

July 13, 2008 @ 3:02 pm EDT

Sure they can.

But the top CA startups are not.

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