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11|16|2011 08:52 pm EDT

Left Of the Dot Launches Marketing Name Campaign

by Frank Michlick in Categories: Domain Development

Screenshot of Left of the Dot's latest Marketing Site

Maple Ridge (near Vancouver, BC, Canada) based Left of the Dot Media has just launched a new marketing site entitled “All I Can Afford is this Shitty Domain” in order to raise awareness for their new product, which the company calls “marketing names”, basically subdomains based on premium domains. The company was launched with excellent feedback at Targeted T.R.A.F.F.I.C. in Vancouver mid-last year.

After their recent announcement that Xavier Buck and Slavik Viner were appointed to the company’s Board of Directors, the company had published a video (embedded below) explaining the concept of marketing names for small business owners. The new site now features a second video meant to entertain and get people interested in the concept.

Marketing Names – by Left Of The Dot from leftofthedot on Vimeo.

Names currently managed by the company include:

Two new sites are slated for launch in December of this year:

Co-founder John Lyotier told DNN about the new campaign: “With everyone all concerned about the new TLD process and the opposition to ICANN’s plan for new domains centered around .Generic or .Brand, especially from CRIDO (Coalition for Responsible Intenet Domain Oversight), we thought this would be a fun way to show small businesses that a new alternative is already here.”

Due to my involvement in the company I may be a little biased when it comes to expectations regarding success. What do you think of the concept? Let us know in the comments?

Disclaimer: The author, Frank Michlick, is adviser to Left of the Dot Media, holds options in the company and has helped built their team and technical platform.

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4 Comments

Anthony David

November 16, 2011 @ 9:15 pm EDT

Maple Ridge just across from my hometown! (Surrey, BC) Love Importers.com and wish it were mine!

Acro

November 16, 2011 @ 10:14 pm EDT

It might have worked in 1995. If you end up getting a subdomain of something, you might as well get it for free on such sites as About.me, Tumblr or even WordPress.

Adam

November 16, 2011 @ 10:38 pm EDT

Seems to work for centralnic acro

Acro

November 18, 2011 @ 7:30 pm EDT

Centralnic sells domains of 2-letter TLDs in the same manner Nominet manages .co.uk. To have green.banana.com instead of greenbanana.com seems anti-business to me.

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