03|18|2009 12:06 pm EDT
As previously reported by DNN, the domain name Auction.com was suspected to have been sold at the beginning of the month for $2.5 million. DNN just received official confirmation from Rick Weinberg, Real Estate Disposition Corporation’s (REDC) Communications Director, that the domain name was purchased by the company for $1.7 million.
“I’ve wanted this domain for years and I’m thrilled that we were able to acquire this coveted top level domain,” company Chairman Robert Friedman said. “REDC is without question the number one real estate auctioneer in America and quite likely the world. This is a domain we should have had from the beginning and I’m thrilled we are finally Auction.com.”
REDC’s consumer website for lender foreclosed home auctions, until now, has been at the less desirable domain USHomeAuction.com. The company is in the process of making the conversion to using Auction.com exclusively. “Only REDC, with our large marketing campaigns, can maximize the benefit of this domain,” Friedman adds.
The sale of Auction.com puts the domain in the #2 position for highest domain name sales for 2009.