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07|12|2012 10:21 am EDT

Banks.com, Inc. acquisition by Remark Media completed

by Frank Michlick in Categories: Domain Sales

Banks.com Screenshot

Remark Media (Nasdaq:MARK) has completed the acquisition of Banks.com, Inc. (OTCQB:BNNX) as reported in a press release. The company sold look.com in 2011 for $400,000.

With this acquisition, Remark Media will expand its online personal finance ecosystem that will serve as the go-to destination for users seeking actionable financial advice. The hub of this ecosystem is DimeSpring.com–currently in beta–which offers original content and an interactive platform for consumers to share experiences and interact with the world’s leading financial experts.

 

Currently, Banks.com, Inc.’s web properties provide users with finance-related content and services. The advertising-supported website, Banks.com offers access to financial news, interest-rate tables and financial calculators. Banks.com, Inc.’s other properties offer access to related financial services, including: online tax information and preparation assistance through IRS.com; online tax extensions through FileLater.com; and online brokerage services through MyStockFund.com.

Remark Media will redesign and integrate Banks.com, IRS.com and the other newly acquired sites with DimeSpring.com, providing a comprehensive suite of financial content, conversation and services for users. Plans include: shifting the Banks.com websites onto Remark Media’s digital media platform; dramatically enhancing the content offerings and user experience; and adding new social features and interactive elements. The redesigned Banks.com sites, scheduled to launch in the fall, will offer new features including content recommendations and social tools, and newsletters that are personalized to individuals’ particular needs. Additionally, they will incorporate responsive design that allows content to be optimized on all devices.

[via Press Release]

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1 Comment

MicroSourcing

July 19, 2012 @ 12:13 am EDT

Remark Media should do a good job of improving Banks.com, Inc.’s online presence. Consolidating the site with IRS.com and DimeSpring.com along with other sites should increase its accessibility.

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