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10|16|2009 01:49 am EDT

Digg.com Acquires $500 Domain WeFollow.com . . .Oh Yea and the Site Too

by Adam Strong in Categories: Domain Sales

TechCrunch just ran an article about Digg.com acquiring it’s founders side project, WeFollow.com. As an interesting side tidbit I thought I’d throw out something I just happened across yesterday.  I was digging through some historic domain data the other day and noticed the buyer krose119 paid $500 for WeFollow.com in January at Afternic. It’s pretty safe to assume that this was WeFollow and Digg founder Kevin Rose.

Rose is no stranger to the world of domains.  Godaddy.com has sponsored his Diggnation show and Rose made a cameo appearance in a Godaddy Super Bowl commercial.  He’s done a broadcast discsussing domains with Four Hour Work Week Author, Tim Ferris and he’s vented his disdain about “fucking parkers” on another Diggnation episode (at 20:34).

According to Wikipedia, Rose paid $1200 for Digg.com and in the interview with Ferris says he got Pownce.com for free (well worth it in our opinion).  Clearly, Rose isn’t any sort of big spender when it comes to domain names, but so what right.  As always I’m sure we’ve all heard that argument that a great product doesn’t really need to be created on a million dollar domain.  These low range purchases seemed to work well for Rose.

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  • http://www.ohashi.info Kevin Ohashi

    Goes to show domains are merely a tool in a larger picture.

  • http://acro.net Acro

    Actually, it shows that sellers with no negotiating skills can be cheated out of a lot of cash.

  • http://www.ohashi.info Kevin Ohashi

    You honestly think the domain was worth more before he built something over it?

  • Borat

    My sister work on back all day and I make money. Very nice!!!

    Doesn’t the Digg popular for showing other people’s articles? I love people that get famous because of the work of others.

    That is why I love fucking parkers too mr rosie!!!

  • JoshP

    ” Actually, it shows that sellers with no negotiating skills can be cheated out of a lot of cash. ”

    Actually Theo in this case he would have likey moved on to another $500 domain. Normally I would agree though but his tendency is not to go after what he wants like other corps.

  • Talisman

    “Actually, it shows that sellers with no negotiating skills can be cheated out of a lot of cash.”

    Completely disagree. This name wasn’t even worth $500. So many domainers think that ‘good negotiating skills’ means responding with a delusionaly high counter-offer and hope the buyer comes up to meet you. Those are the ones who lose money every year. The ones who make money are the ones who know to take the $500 they get for a name like ‘wefollow.com’ and run. Actually, I’d argue that people who are speculating on abstract, brandable names like this have profoundly better odds for profit at the Roulette wheel, but that’s another discussion.

    That he ultimately built something viable out of a brandable name has absolutely nothing to do with the value of the undeveloped name platform, nor the ‘negotiation skill’ of the seller.

  • http://www.domainnamecompany.net Domain Sales

    The value is in the potential. A brandable .com name will be the cornerstone of any internet based business. The same business will spend thousands for print advertising that will be a one shot deal, why not invest thousands in a good brandable domain name? A premium domain name can be an ad forever for a few dollars per year.