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10|17|2007 01:54 pm EDT

Fusu introduces Domain Stock Exchange in private beta

by Frank Michlick in Categories: Domain Sales, Featured, News

Fusu ScreenshotSome friends of mine have been quietly working away for the last months and are now ready to introduce a new product in a invitation-only beta release. This preview is a Domain Name News exclusive: Fusu – The Domain Stock Exchange. The world’s first Domain Stock Exchange provides a secondary market trading platform for domain names.

Many times the concept of owning shares of of a premium domain name has been discussed, but now someone has stepped up to the plate and developed a service that allows domain owners to sell ownership of part of their domains. This allows them to gain immediate liquidity, without loosing control of their names. Investors can participate in the growth of domain values buy acquiring shares of domains.

So if you are looking to create some liquidity without selling one of your domains, you can list up to 45% of a domain on the public market and get immediate liquidity as investors buy in. Investors can buy percentage ownership in domains and trade their shares, thus benefiting from the increase in domain values. Fusu is the clearing house – like a traditional stock exchange, it provides the platform for owners, shareholders and investors. For each transaction, the company charges a small fee.

“Going public” happens when the domain owner sells shares of its domain to the public for the first time. This is called an Initial Domain Offering, or IDO.

Prior to going public, a domain owner contacts Fusu to advise them about how many shares to offer and the price of the shares. Approval is based on verification of the domain owner, fitness of the domain, and realistic market value. Once approved, investors can buy shares and sell them on the Fusu exchange.

While Fusu is a young startup, I do know the founders personally and I will be participating in the beta myself. The beta with virtual money will last until November 1st, and then they will launch the Domain Stock Exchange with real money.

In order to secure the shareholder’s investments, the makers of Fusu have come up with a solution for the security of the exchange, which they will announce at the launch. Maybe the future will also allow domain owners to pay dividends to their investors.

The team at Fusu would love to hear your feedback and would like to hear what you have to say… Please comment here, or contact them directly at Please also comment or email if you would like to be considered to participate in private beta.

[Update]: And for those of you who asked “Why Fusu?” – I am not sure what that stands for, but I do happen to know that one of the founders likes 4 letter domains. They do also own



[…] Read the rest of the article here. […]

[…] Stock Exchange in private beta From DomainNameNews: Some friends of mine have been quietly working away for the last months and are now ready to […]


October 17, 2007 @ 3:06 pm EDT

Thanks, Frank, for the article!

Regarding the name… Fusu isn’t really an abbreviation for anything, but we liked the freshness of it. We did recognize that domainers would prefer a generic name and acquired as well.

If anyone would like an invite, please send an email to Frank (he has the ability to send invitations as a participant of the beta) or myself; we are very interested in hearing what you think about this, so any additional input is more than welcome!


[…] read with interest today an article from Domain Name News about the beta launch of FUSU, which is a domain name stock exchange similar to Nasdaq or […]


October 17, 2007 @ 11:20 pm EDT

The “contact us” area is not working.

Please send me an invite for Fusu.

sm1224 a


October 18, 2007 @ 8:09 pm EDT

This is a great idea and I believe the front end of the revolution. Imagine the parallels between stock exchanges and a domain name exchange…. I am a former stockbroker, and the idea of combining a public trading place with an area which will also support market makers is spot on. Thanks!

I’d like an invite too please

Rafael Vieira - Fusu Team

October 19, 2007 @ 1:56 am EDT

Hi Sean,

thanks for your interest and your feedback. I’ve sent you an invite. We will be glad to hear how you like the experience and what could be improved.

Please let us know if you don’t get it, it may be trapped in antispam.


Rafael Vieira – Fusu Team


October 19, 2007 @ 3:01 am EDT


I am in private equity, and would love to get an invite into this

Wishing you well


Rafael Vieira - Fusu Team

October 19, 2007 @ 3:45 am EDT

Hi Saleen,

Thanks for you interest, we’ve sent you a invite and we will love to hear your feedback.

Please let us know if you don’t get the invitation as it may be filtered by anti-spam.

Rafael Vieira

Fusu Team


October 19, 2007 @ 10:05 am EDT

invite please :)

[…] they’ve got a story about a private beta start-up called They’re building a domain stock exchange where you could sell shares in your domains, providing liquidity while retaining ownership of the […]


October 20, 2007 @ 10:58 am EDT

Invite please – soundview [at] gmail [dot] com



October 20, 2007 @ 7:31 pm EDT

I am an avid domain name entrepreneur and president of Please send an invite: -Thanks!

Rafael Vieira

October 21, 2007 @ 4:53 am EDT

There we go Jeff,

An invitation has been sent to you at the provided address.

In case of you don’t receive the invitation, let us know at

Best Regards,

Rafael Vieria – Fusu Team

Rafael Vieira

October 21, 2007 @ 4:58 am EDT

Hi Sergio,

I’ve just sent you an invitation.

Please let us know if you don’t get it as it may get filtered by the anti-spam.

Sergio, we are waiting your feedback at

Thanks for Fusing :)

Rafael Vieira – Fusu team

Del Iglesia

October 21, 2007 @ 5:21 pm EDT

I also would like to be a beta tester.. This is something that I was looking for. Excited about its platform.

Good Luck on your launching.



October 21, 2007 @ 7:26 pm EDT

Hi Rafael,
I got the invite, thanks. I have already uploaded names and will be providing you with feedback promptly. This is a great idea and really good for the industry.

Take care,

Sergio Rodriguez
President, inc.

martin Jurcek

October 22, 2007 @ 5:36 am EDT

Hi Del,

We sent an invitation email to you. Please check you mail box so you can login to fusu and make transactions.



Das Brain

October 22, 2007 @ 3:48 pm EDT

Thanks for bringing to my attention Frank.
Wow, trading domain names like stocks on an exchange, sounds like a good idea.
Can’t wait to see how the final platform is going to be like.
I currently trade options full-time, and the thought of trading domain names really interest me.

Good post, keep up the good work.

Das Brain

Lonely Designs

November 1, 2007 @ 4:57 pm EDT

This is an excellent website and i would love to join.

Is there any chance you could send me an invite?

Rafael Vieira

November 2, 2007 @ 2:39 am EDT

Hi (Lonely Designs) !

Just sent you 2 invitations, 1 for our just released livebeta( version with real money/shares/domains and 1 for the beta( version which is the sandbox version(works with virtual money only).

Please give us your feedback at


Rafael Vieira – Fusu Team

Hamoudi Assaf

November 17, 2007 @ 4:24 pm EDT

Hello Mr. Rafael.

Im really interested and excited about your new service.

I am really looking forward to invest tons of money into domain names, and i am kindly asking for an invitation for Fusu.Com.

Thank you
Hamoudi Assaf

Hamoudi Assaf

November 17, 2007 @ 4:25 pm EDT

I forgot to mention that my email adress is :

7amudi [at] gmail. com

Rafael Vieira

November 17, 2007 @ 5:43 pm EDT

Hello Mr. Assaf,

I’ve just sent you an invitation please let us know if you didn’t get it or if you have any question.

Thanks for the interest and get Fusing ! :D

-Rafael Vieira
Fusu Team

[…] this from Domain Name News today – There’s a company called, Fusu, that thinks it’s hit the jackpot on a grand […]


January 23, 2008 @ 6:36 am EDT


Its an awesome idea. I think I would like to try it out. Trading Domain Names sounds very interesting.

I look forward to invest some money into it.

[…] now, Fusu has been by invitation only. The private beta, which was introduced just over three months ago, has received a lot of positive response from the hundred key players that were invited to […]


January 25, 2008 @ 9:53 am EDT

i like the idea.

Please include me in the launch.

Only concern would be COMPANY BACKING. Do the ownwer have sufficient funding to keep the site running, and live advertising, over and above viral.

As well will you be governing what domains are accepted. ( maybe board vote on inclusions.)

Sorry to rant.. please reach me privately, to discuss more.

Thank you in advance,

SEO Specialist

March 29, 2008 @ 2:46 pm EDT

I think, its a new and creative idea. I don’t know how public give response to fusu…

Una revoluci

April 25, 2008 @ 6:36 pm EDT

[…] visto que la gente de Demene ya hab

[…] Fusu introduces Domain Name Stock Exchange in private beta […]

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