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10|06|2009 03:14 am EDT

Godaddy.com and Fabulous.com’s Domain Distribution Network Working Together Again

by Adam Strong in Categories: Domain Sales

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With the announcement of Photon Group’s take-over move, Dark Blue Sea (ASX:DBS), parent company of Fabulous.com and Domain Distribution Network (DDN) has seen it’s share of headline news in the domain space this week.  DBS announced today, in an investors release (PDF), that they have entered in to a new agreement with Godaddy to market the DBS domain portfolio.

No specific details about the new agreement were released in the statement.  DBS and Godaddy started a 5 year agreement in 2008 whereby DBS was able to market their domains through Godaddy’s sales channel.  However, in July DBS announced that Godaddy had terminated their agreement.  No details were given at the time for the reason. The importance of this relationship was made clear in statements from that release when DBS stated that they believe “the impact of this may have a material adverse affect on future revenue and profit.”  The release also noted “The company has it’s own sales channel that, whist it makes a material contribution to overall sales, is one that the company has not aggressively pursued due to our GoDaddy agreement.”

GoDaddy is one of a number of partners with whom Dark Blue Sea makes domain sales, but clearly from previous statements, Godaddy continues to be an integral part of their distribution plans.  The company also recently announced a distribution partnership with Moniker/SnapNames.com and has ongoing relationships with other registrars including Register.com, Tucows/OpenSRS, Network Solutions and Melbourne IT.

[Update] Dark Blue Sea has released more details and information on the contract with GoDaddy.

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10 Comments

[…] Original post: Godaddy.com and Fabulous.com's Domain Distribution Network Working … […]

mmm

October 6, 2009 @ 6:54 am EDT

Why Fabulous aren’t releasing their sales numbers weekly like Sedo, Afternic, Bido?

Adam Strong

October 6, 2009 @ 10:30 am EDT

Good question. Why aren’t snapnames and namejet as well ? DBS might be different reasons as they are a publicly traded company and may have obligation to report to shareholders first.

Dot Investing

October 6, 2009 @ 12:25 pm EDT

Sounds like the only change is the feed GoDaddy pays Fabulous. If there was a significant feature change I would imagine that it would be noted.

[…] it’s one of those on-again, off-again relationships, as the two registrars have inked another sales agreement. This is good news, given that an outside investor is currently trying to takeover the […]

Adam

October 6, 2009 @ 5:46 pm EDT

DotInvesting The original deal was cancelled in July though. Now that they have “kissed and made up”, Fabulous has a significant venue to market and sell their domains again.
There’s been no release of information about the change in the relationship. But I’d imagine there is a signifcant structure change or the relationship wouldn’t have been cancelled by GD. Keep in mind also DBS stock was a part of the original agreement and that stock has become a bit more valuable lately w/ the Photon take-over move going on too.

[…] Dark Blue Sea (ASX:DBS) has filed a document with the Australian Stock Exchange which shows details of the Domain Distribution Network deal with GoDaddy. GoDaddy had signed a 5 year agreement in 2008 and then canceled it as of August 13, 2009. Yesterday the companies announced that a new agreement had been found. […]

BidNo

October 8, 2009 @ 1:18 am EDT

Good scoop and good news. Thanks Adam

[…] Dark Blue Sea (ASX:DBS) has filed a document with the Australian Stock Exchange which shows details of the Domain Distribution Network deal with GoDaddy. GoDaddy had signed a 5 year agreement in 2008 and then canceled it as of August 13, 2009. Yesterday the companies announced that a new agreement had been found. […]

[…] it’s one of those on-again, off-again relationships, as the two registrars have inked another sales agreement. This is good news, given that an outside investor is currently trying to takeover the […]

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