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12|18|2007 03:21 pm EDT

Penthouse Purchases Adult Friend Finder

by Chad Kettner in Categories: Domain Sales

Step aside Playboy, Penthouse is making moves to become the world’s largest adult entertainment company in the world.

Penthouse Media Group Inc., parent to Penthouse Magazine, announced last week that it has acquired the internet social networking giant Various, Inc. and its subsidiaries for $500 million in cash and securities.

Various operates more than 25 online communities, including AdultFriendFinder.com, and has a growing member base of more than 260 million consumers worldwide. With over 18 million members, Adult Friend Finder is one of the most trafficked websites on the internet

“We are excited to be combining our substantial internet presence with one of the most recognized adult entertainment brands in the world,” said Lars Mapstead, VP of Marketing for Various, Inc. “Together we will expand in many areas, both online and offline, to solidify our position as the world leader in adult entertainment.”

In related domain name news, Adult Friend Finder recently purchased seniors.com at the TRAFFIC auction in New York for $1.8 million.

Penthouse Media Group Inc. is expected to continue to consolidate the industry into one global brand.

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