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09|20|2007 12:21 am EDT

SalesForce Buys

by NewsDesk Editor in Categories: Domain Sales, News

The renowned site has finally managed to transgress to as its domain name. The company CEO, Marc Benioff is overwhelmed at the acquirement of the name, as he said, “…negotiations took a tough four years. But it wasn’t because the previous owners had a significant revenue stream coming from it. Their attachment was much more sentimental – it was the family name.â€?

On a stage show at Dreamforce, the company CEO Marc Benioff was found explaining the new VisualForce development tool under the domain platform of He also included that the monthly license will cost $25, a much moderate fee compared to that of the previous ‘Apex Platform Edition’ and Unlimited Edition., the much-coveted domain was initially owned by Gordon Force, Snr, of San Jose in the mid-90s. The domain was used in for labeling a tech consulting and design services company, Force Technology. However, for the last few years, the domain was put on auction, even though the Force family bided their time.

On the other hand,, the purchasing company had been suffering from a succession of echoic names for the last couple of years. Gearing from sforce via MultiForce to AppForce, then AppExchange, till a year ago it became Apex. The company has been going through various difficulties due to the malapropism of its name. However, with the kind of ongoing turmoil with the domain, both Benioff and his executives might have thought of reconciling with the moderate ‘Apex’.

The overall valuations of domain names seem to have reached exorbitance with the recent selling of domain for a mighty sum of $345 million. Though it is obvious that will not produce as much revenue for as that of Yet, its contribution in terms of branding is undoubtedly beyond measure. For the company, there is simply no other name that can appropriately fit in, without losing continuity with its products, other than the

[Link sent by Dan, via: ZDnet]




September 22, 2007 @ 9:10 am EDT

It bears mentioning that the transaction was not simply a domain sale as your post suggests. It was a healthy and growing business.’s 2007 Ebitda [earnings before interest, taxes, depreciation and amortization] is about $15 million according to the Wall Street Journal — giving it a rich 22 times Ebitda multiple. RHD said in its press release it expects to generate revenues of greater than $50 million in 2007.

Frank Michlick

September 22, 2007 @ 11:07 am EDT

Too bad you are too shy to mention your name – it would appear you don’t have much too hide, since you are correct, that was indeed sold as more than a domain name, but a website. It certainly does not look like much more than an enhanced parked page today though.


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