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10|27|2009 04:25 pm EDT

TRAFFIC NYC 2009 Rick Latona Live Auction Results

by Frank Michlick in Categories: Domain Sales

We will be were live blogging the auction results of the auctions at the Targeted T.R.A.F.F.I.C. event in New York City for Rick Latona’s Auction. As always we do not guarantee the accuracy of these results. Unsold names will be included in the Extended Silent Auction from October 28th until November 5th, 2009.

You can see the results after the jump.

Lot #Domain(s)ReserveStatusPrice and Skidders.net300-400 USDSOLD$1,500
20ActingLessons.com5,000-10,000 USDpass
30247Live.com30,000-40,000 USD.SOLD$11,000
40UTN.com5,000-10,000 USDSOLD$10,000
50Altercation.com1,000-2,000 USDSOLD$2,000
60900.com30,000-40,000 USDSOLD$40,000
70AntiDepressants.net1,000-2,000 USDSOLD@2,000
80Acronyms.com100,000-150,000 USDpass
90AntiWrinkleLotion.com300-400 USDSOLD$1,500
100Avatars.com200,000-250,000 USDpass$200,000
110AortaSurgery.com300-400 USDSOLD$300
120Ballwin.com10,000-20,000 USDpass
130Aunt.net300-400 USDSOLD$800
140Bananas.com75,000-100,000 USDpass
150BackInjuryAttorneys.com300-400 USDSOLD$600$300,000-$400,000 USDSOLD$450,000
160Bourbon.com100,000 USD to 150,000 USDpass
165NHO.com20,000-30,000 USDpass
170WeddingProverbs.com300-400 USDSOLD$300
175OFE.com20,000-30,000 USDpass
180BeverlyHillsPlasticSurgeons.com5,000-10,000 USDSOLD$5,000
185PainMedicines.com5,000-10,000 USDpass
190Boy.com20,000-30,000 USDSOLD$45,000
195PinkDiamond.com5,000-10,000 USDSOLD$18,000
200BulkShirts.com750-1,000 USDSOLD$1,000
210BroadwayShows.com800,000-900,000 USDpass
220Bulldoze.com4,000-5,000 USDSOLD$5,000
221DLE.com10,000-20,000 USDpass
222UsedRVs.com50,000-75,000 USDpass
223Lisbon.com100,000-200,000 USDpass
224Hackensack.com10,000-20,000 USDSOLD$17,500 plus related400,000-500,000 USDpass
226SchoolLoans.com75,000-100,000 USDSOLD$137,500
227CeramicTiles.com10,000-20,000 USDpass
228Hipo.com5,000-10,000 USDpass
230Bunk.com10,000-20,000 USDpass
240Bursars.com400-500 USDpass
250Buscar.com500,000-600,000 USDpass
260BusinessNetbooks.com300-400 USDSOLD$300
270Cages.com30,000-40,000 USDpass
280Carts.net300-400 USDSOLD$1,100
300CashAllowances.com300-400 USDpass
320CestBon.com2,000-3,000 USDpass
330ChargingStations.com5,000-10,000 USDSOLD$6,000
340Ciders.com300-400 USDSOLD$1,750
350ChildPsychologists.com10,000-20,000 USDSOLD$11,000
360Clemson.net300-400 USDSOLD$500
370Coding.com100,000-150,000 USDpass
380Clinging.com1,000-2,000 USDpass
390Coed.com40,000-50,000 USDpass
400Coaxing.com750-1,000 USDpass
410CorporateJets.com100,000-150,000 USDpass
420Collapsed.com1,000-2,000 USDSOLD$2,000
430CY.com150,000-200,000 USDpass
440CommemorativePlate.com300-400 USDSOLD$300
450Dancing.com300,000-400,000 USDpass,000-40,000 USDSOLD$45,000
460CommercialBonds.com300-400 USDSOLD$400, and AdultStars.com1,500,000-2,000,000 USDpass
475Seals.com100,000-150,000 USDpass
480Conditional.com4,000-5,000 USDpass
485UZS.com4,000-5,000 USDSOLD$5,000
490DebtSolutions.com400,000-500,000 USDpass
500Contracted.net300-400 USDpass
510Diamantes.com200,000-250,000 USDpass
520Cultivating.com750-1,000 USDSOLD$2,000
530Draw.com100,000-150,000 USDpass
540Dabbled.com750-1,000 USDSOLD$1,000
550DreamHolidays.com75,000-100,000 USDpass
560DearbornHeights.net300-400 USDSOLD$300
570EMM.com30,000-40,000 USDpass
580Decorators.us400-500 USDSOLD$500
600Detroit.info5,000-10,000 USDpass
620DinnerNapkins.com750-1,000 USDpass
630GolfClubs.com2,000,000-2,500,000 USDpass
640Disappointments.com400-500 USDSOLD$700
650GuatemalaCity.com50,000-75,000 USDpass
660DrugMoney.com1,000-2,000 USDSOLD$2,000
670Hear.com150,000-200,000 USDpass
680VFJ.com4,000-5,000 USDpass
690DrumShops.com1,000-2,000 USDpass
700Hell.com1,000,000-1,250,000 USDpass
710DryMartinis.com300-400 USDSOLD$1,100
720HerbalTeas.com40,000-50,000 USDpass
730DumbAsses.com1,000-2,000 USDSOLD$3,500
740HomeAlarmSystems.com10,000-20,000 USDpass
741TheCompany.com50,000-75,000 USDpass
742Snowboarders.com40,000-50,000 USDpass
743LonelyHearts.com20,000-30,000 USDpass
750ExecutiveSalesJobs.com300-400 USDSOLD$2,100
760Hookahs.com20,000-30,000 USDSOLD$26,000
770Figuratively.com500-750 USDSOLD$750
775QDC.com3,000-4,000 USDSOLD$7,000
780Housekeepers.com100,000-150,000 USDpass,000-250,000 USDpass
790FiletMignons.com2,000-3,000 USDSOLD$2,500
795SM.com300,000-400,000 USDpass
800iAuction.com10,000-20,000 USDSOLD$50,000 and StateFlags.com40,000-50,000 USDpass
810Frustrate.com300-400 USDSOLD$2,000
815Stimulant.com5,000-10,000 USDSOLD$9,000
820IKC.com10,000-20,000 USDpass
830HairStudios.com300-400 USDSOLD$600
850Halp.com1,000-2,000 USDSOLD$2,000
860Inhibitors.com10,000-20,000 USDpass
870Hamy.com1,000-2,000 USDpass
880InnSite.com100,000-150,000 USDpass
890HeavyweightBoxer.com300-400 USDSOLD$400
900Jewellery.net40,000-50,000 USDpass
910Herbals.org4,000-5,000 USDpass
920JV.net10,000-20,000 USDpass
930Ignoring.com750-1,000 USDSOLD$1,000
940Kasino.com30,000-40,000 USDSOLD$35,000
950Infringing.com750-1,000 USDSOLD$1,500
960Kindergarten.com75,000-100,000 USDpass
970Interacts.com5,000-10,000 USDpass
980Writers.net50,000-75,000 USDpass
990Interrogating.com750-1,000 USDpass
1000LivePersons.com5,000-10,000 USDpass
1010Laggard.com300-400 USDSOLD$600
1020Lunatics.com5,000-10,000 USDpass
1030LasikSurgeons.net300-400 USDSOLD$600
1040MadisonAvenue.com40,000-50,000 USDpass
1050LotteryNumber.com4,000-5,000 USDpass
1060Marketers.com30,000-40,000 USDpass, and Z6.org5,000-10,000 USDSOLD$15,000
1080MaleStripClub.com4,000-5,000 USDpass
1090MBAJobs.com50,000-75,000 USDpass
1100MaleStripClubs.com4,000-5,000 USDpass
1110StockInvestments.net300-400 USDSOLD$300
1120Megan.com10,000-20,000 USDSOLD (changed to pass after the auction, awaiting details)$42,500
1130MeetingWomen.com4,000-5,000 USDpass and ModelShips.com60,000-70,000 USDpass
1150WrinkleLotion.com300-400 USDSOLD$1,100
1160Meg.net5,000-10,000 USDpass
1170Newfoundland.com100,000-150,000 USDpass
1180Mimes.net500-750 USDpass
1195Database.com800,000-900,000 USDpass
1200MisTypes.com1,000-2,000 USDpass
1220NeckInjuryAttorneys.com300-400 USDSOLD$300
1230Ontario.info10,000-20,000 USDpass
1240NewYorkCity.cc500-750 USDpass
1250Packing.com100,000-150,000 USDpass
1260Nudged.com2,000-3,000 USDSOLD$2,500
1280Odes.com1,000-2,000 USDSOLD$2,000
1290PapuaNewGuinea.com20,000-30,000 USDSOLD$25,000
1300UsedSmartPhones.com300-400 USDSOLD$600
1310OutOfState.com2,000-3,000 USDSOLD$2,500
1330Overridden.com750-1,000 USDSOLD$1,000
1350Overtaking.com750-1,000 USDpass
1370Pears.net300-400 USDSOLD$900
1380Referrals.com150,000-200,000 USDpass
1390PopStars.com5,000-10,000 USDSOLD$21,000
1400RentalHomes.com500,000-600,000 USDpass
1410PreownedExoticCars.com300-400 USDSOLD$500
1415CellPhoneApps.com100,000-150,000 USDpass
1430ProductCycles.com300-400 USDSOLD$300
1440ScubaDiver.com50,000-75,000 USDpass
1450PureBullDogs.com750-1,000 USDpass
1475GameShow.com200,000-250,000 USDpass
1480Whiskey.com100,000-150,000 USDSOLD$185,000
1500Season.com40,000-50,000 USDpass
1510QuitGambling.org300-400 USDpass
1530Reassembled.com300-400 USDpass
1540SkyDiver.com50,000-75,000 USDpass
1550Regretfully.com750-1,000 USDpass
1570Reverend.net500-750 USDpass
1575Minister.net1,000-2,000 USDSOLD$2,500,000-30,000 USDpass
1590Saddam.com5,000-10,000 USDpass
1600Snog.com20,000-30,000 USDpass
1610SaddamHussein.com300-400 USDSOLD$2,000
1630SandyBeaches.com300-400 USDSOLD$2,600
1650Satisfier.com300-400 USDSOLD$700
1655Canadians.com100,000-150,000 USDpass
1660Tacoma.com100,000-150,000 USDpass
1670Schizophrenic.com5,000-10,000 USDSOLD$10,000
1680T-Bills.com10,000-20,000 USDpass
1690Scrimmage.com5,000-10,000 USDpass
1700TechnicalSupport.com75,000-100,000 USDpass
1710SecurityDevice.com4,000-5,000 USDpass
1720TheUnitedKingdom.com10,000-20,000 USDpass
1730SenseOfHumor.com300-400 USDSOLD$2,000
1740Timorleste.com5,000-10,000 USDpass
1750Transforms.com10,000-20,000 USDpass
1760SportClinic.com4,000-5,000 USDpass

Tags: , , , , , ,



October 27, 2009 @ 5:07 pm EDT

Any idea who bought,

Product Domains

October 27, 2009 @ 5:11 pm EDT

Auction is going as a very fast pace, and is looking to be a success with the sales posted so far

[…] Frank Michlick will be reporting sales prices live from […]

Aron -

October 27, 2009 @ 5:18 pm EDT

Boy was on our radar.
Had the top proxy bid and then backed out after the $35K range.

At $45K it’s a deal.

I quit because I figured it would go $75K+

[…] time updates from here for those who haven't seen it yet…n-results/6424 __________________ ? – Pure GEO domain at Sedo […]


October 27, 2009 @ 5:52 pm EDT

I thought was a pass

Frank Michlick

October 27, 2009 @ 5:54 pm EDT

@yanni at First was marked as sold and then they changed it to pass…

@mmm9: According to sources on the ground Ken Levenson bought He also owns and

Rick Latona

October 27, 2009 @ 5:55 pm EDT did not sell.


October 27, 2009 @ 5:58 pm EDT

@mmm9 the whois will reflect the owner in a few weeks

Frank Michlick

October 27, 2009 @ 6:01 pm EDT

@Rick: I noticed, it did show as sold on Proxibid initially though.


October 27, 2009 @ 6:02 pm EDT

Rick just so you know was briefly showing on proxibid as SOLD

Reports from the show are that Ken Levenson bought

Rick Latona

October 27, 2009 @ 6:05 pm EDT

Yeah, someone sent me an SMS telling me about it and we got it fixed. We’ll have our own software ready by January. Overall the system is working great today. That was a user error.


October 27, 2009 @ 6:41 pm EDT

reports from show floor Rick Schwartz buyer for at $50k


October 27, 2009 @ 6:46 pm EDT

Reserves are way to high.

Database is not worth $250,000 let alone $800,000!

Monte’s team is better.


October 27, 2009 @ 7:00 pm EDT

Extended Auction will have great domains like with incredible reserve prices!!!


October 27, 2009 @ 7:14 pm EDT

I thought would have done better.I am bidding on UsedTouchScreens.Com and Used3gPhones.Com tomorrow.


October 27, 2009 @ 7:17 pm EDT

Kudos Rick job well done,I think the show is going smooth and it’s looking very positive for the future of domaining.

Edwin Hayward

October 27, 2009 @ 7:27 pm EDT

Pretty good result – I make that $1,248,800 total going by the “SOLD” indicators posted on this page. And hopefully the silent will bring that closer to the $2 million mark!


October 27, 2009 @ 7:28 pm EDT

Looks like it was a well run auction, but a lot of crap in the auction, I wish someone would run one of these auctions but with a quarter the names. This format wastes people’s time, and I’m sure people miss bidding because they’re tired of waiting on a name to come up.


October 27, 2009 @ 7:55 pm EDT

I am waiting on
Want see how well that does


October 27, 2009 @ 7:59 pm EDT


I bought

Frank Michlick

October 27, 2009 @ 8:03 pm EDT

@Teeaeryc @ferarrieta Promoting your own domains? ;-)

@KD Ditto, or why would you want to advertise what you’re planning on bidding on? ;)


October 27, 2009 @ 8:04 pm EDT

@DTalk what kind of domains do you normally purchase?


October 27, 2009 @ 8:06 pm EDT

@rickLatona Where is the Extended Auction?


October 27, 2009 @ 8:15 pm EDT


“@DTalk what kind of domains do you normally purchase?”

Interested in selective quality .com at the moment


October 27, 2009 @ 8:44 pm EDT

DTalk — u did good on this one good luck

100 Domains Club

October 27, 2009 @ 10:05 pm EDT


the price seems too low if we consider that Brazil will hold the 2016 Olympics



October 27, 2009 @ 10:50 pm EDT

Results look pretty solid Rick, well done by you and your crew.


October 27, 2009 @ 11:45 pm EDT

“reports from show floor Rick Schwartz buyer for at $50k

Based on his track record for buying names at auction at least he wont lose that much this time.

[…] See full auction results at […]

domain forum

October 28, 2009 @ 12:03 am EDT

pretty grim, as expected


October 28, 2009 @ 12:37 am EDT

“pretty grim, as expected”

Yup. Top five sales account for 70% +

[…] This post was mentioned on Twitter by DomainNameNews, DomainNameNews, DomainNameNews, DomainNameNews, DomainNameNews and others. DomainNameNews said: #domains #traffic sells to onsite bidder at $200,000 ^FM […]


October 28, 2009 @ 4:48 am EDT

LOL what a bloodbath… Ya hear that hissing? It’s the sound of a big-ass bubble deflating… A few more duds like this and we might finally hit the point when quality name owners start setting reserve prices contingent on actually facilitating a sale. In looking over those reserve ranges, it’s clear that ‘domainers price delusion’ exists at all price levels, not just SEDO and Namepros forums.

Steals:, and

[…] more: TRAFFIC NYC 2009 Rick Latona Live Auction Results | Domain Name News This entry is filed under Auction. You can follow any responses to this entry through the RSS 2.0 […]


October 28, 2009 @ 5:58 am EDT

I am English and watched most of the auction on the web. I found it pretty difficult to keep up with the auctioneer. English is my girlfriend’s 2nd language and she said she couldn’t understand a word. The transcript helped, but it seemed to be out of synch at times.

I wonder if a more sedate, fine art style auction might be better suited.

Kevin Ohashi

October 28, 2009 @ 6:35 am EDT

@lumpenfolk: agree with you. I had 2 friends here as I was bidding and they found it funny because they couldn’t understand a word.

[…] are some notable results are announced via Proxibid and first picked up by DomainNameWire and DomainNameNews: $450,000. $185,000. $137,500. $50,000. […]


October 28, 2009 @ 7:28 am EDT

Ye, It was too noisy and difficult to understand. Does it has to be so noisy? People, this is not a fish market. I had hard time following it online.

Professionalism was missing! I hope Rick take not of this.

PS: is worth more than 450k, congrats to Ken Levenson.

"The Dude"

October 28, 2009 @ 8:00 am EDT

@Jacob – Most of the domains accepted into the auction were the best names ever presented at any live auction that I’ve seen in the last four years. I’d like to know at least five domains in this auction you designate as “crap”, and why.

I got a post on my blog from someone who said the auctioneer was mumbling, stumbling and moving so fast that they couldn’t understand a lot of what was being said. I also heard the same complaint from others, and now seeing more complaints here on I wasn’t going to allow the comment on my blog until I saw other people saying the same thing online….so I’ll publish it now.

My thoughts:

•Flushot/ not selling at $150k? What? (did domain investors, or the pharmaceuticals reading about domain values, fall asleep? Did the auction house even contact the potential endusers for these domains? This one is a no brainer — chump change for large Pharm co’s.)

• selling for only $300? What?

• and not selling for $75k? What?

• not selling for $50k? What? (this could be worrisome for the owners of “snowboard/”)

• not selling for $750? What? Anyone paying attention to the value of ccTLD’s lately?

My god, there were so many quality domains in this list that didn’t sell for reasonable reserves or more that it makes me scratch my head. Worries about domain prices falling? Nah… other reasons I won’t divulge here.

Frank Michlick

October 28, 2009 @ 8:19 am EDT

@TheDude: Flushot/ were only added to the action last minute.

And I didn’t know that New York City was on the Cocos Islands ;-)


October 28, 2009 @ 8:25 am EDT

Fantasic job Frank with the real time updates. I must have refreshed this page about a 100 times during the auction :)


October 28, 2009 @ 3:50 pm EDT

“Worries about domain prices falling? Nah… other reasons I won’t divulge here.”

Got cognitive dissonance?

Believe me pal. You have no unique or profound insight to ‘not divulge here’. This is the chickens coming home to roost. The domain market for the past 4 years has been the quintessential, picture-perfect definition of a mania and mania behavior.

Is there value looking into the future? I believe so; a great deal, but right now, peoples pricing outlooks for web properties bear absolutely no relationship to real world selling prices, INCLUDING like we saw in this auction premium names.

The most dangerous manias are the ones that have an underlying component of legitimacy. Housing, domain names… Where there is intrinsic ‘value’ there, but pricing structures start to disconnect from fundamental value drivers. It’s what we saw over the past 4-5 years with domains, expect to see A LOT more auctions like this in the future.

"The Dude"

October 29, 2009 @ 8:54 am EDT


“Believe me pal. You have no unique or profound insight to ‘not divulge here’. ”

Yes I do. And you don’t, obviously.

Make some money selling your domains, bro. Then talk to me. If you can’t, then you have crappy domains or domains that haven’t “matured” and that makes you unqualified to make your comments about domains “losing value”. (And Atom, please don’t crap on me for answering a dogged response to my comment! I didn’t start it!)

[…] Latona Auctions total: $1,295,810 – 80 domains (detailed sales) Moniker Auction total: $412,150 – 46 domains  (detailed […]

[…] See full auction results at […]


October 31, 2009 @ 5:19 am EDT

@ The Dude (Stephen Douglas)

I have made plenty of money “selling my domains, bro” (and I’ll probably buy a few of the choicer ones back in the next few years for less than what I paid), so consider this as me talking directly to you.

The reason you ‘cannot divulge (it) here’ is because this magical insight doesn’t exist, or, is lame hypothesis that wouldn’t stand up the slightest scrutiny. “Yeah, well, what appears to be true before your very eyes ISN’T true, but I can’t tell you why… Just trust me… IT ISN’T TRUE!”

Lame, “bro”.

The domain game is an amazing space with virtually unlimited potential, but has become a roaring joke and in most cases, pretty much the picture-perfect definition of magic-bean trading (I would say Tulips, but Tulips never came with the dynamic of ‘hope’ that decent domains have)

At the end of the day, it all boils down to people willing to outlay their cash to purchase what you’re selling. Domains (99% of them) have become completely disjointed from this fundamental truism and operate in a perpetual ‘just round the corner’ fantasy, where liquidity and real-time prices are forsaken for some magical ‘tomorrow’ where they’ll sell for more. Classic mania behavior.

Good luck with your double-secret insight, though.

"The Dude"

October 31, 2009 @ 7:59 am EDT

@ Haralahamabamalicious-mabob

Okay. You’re right. You said it all with: “I have made plenty of money “selling my domains, bro” (and I’ll probably buy a few of the choicer ones back in the next few years for less than what I paid).

So what are you crying about? You’ve “made plenty of money selling your domains and will probably buy more…”

1) You’ve made good money selling your domains
2) You’re going to invest in buying more domains (I assume so you can make more money selling them)
3) That’s my point

Nuff said, daddyo. Keep it smooth. Be righteous, man. You know, zen to the pen, groovy baby.

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