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07|13|2007 07:26 pm EDT

Domain Turf Protection

by Adam Strong in Categories: Domain Development, Editorial

If you are planning to be a “domain developer” or build a business out using a domain, sometimes you have to protect your turf. What that means is you’ll have to register typos, plurals, similar sounding domains, etc before those “damn cybersquatters” do or buy them from the people who already own them. Obviously there will be times where you can’t register/buy all of them, but you should at least put some efforts in to protecting your brand. Your traffic will be leaking to the typos so it may be worth your time to acquire them before your site becomes hugely popular. Something to think about before you invest major money into your development project.

DomainNameNews covered ourselves by grabbing but there was one other domain I figured we should get to protect our turf a little more. I’m sure there’ll be other “entrepreneurial types” who’ll pick up a few more typos. Speculators buying typos of your site almost seems to be a form of flattery . . . afterall, they are confident enough that your site will bring them a trickle of traffic. So, anyway I had to put my money where my mouth is yesterday on Snapnames and pick up Fortunately, it wasn’t too painful at $85. I guess the bidders “halvarez” and “dentalpro” don’t have too much faith in us :)



Michele Neylon

July 13, 2007 @ 8:55 pm EDT


The number of people who don’t take the time to get the obvious variants never ceases to amaze me


Ben Wilks

July 14, 2007 @ 4:29 am EDT

Why not go after Might be a good option.

Adam Strong

July 14, 2007 @ 10:30 am EDT

Obviously they are already a fully-developed site. When they’re ready to sell, we’re ready to consider it. Actually they bought too to cover their site.

August 14, 2007 @ 12:48 am EDT

This “halvarez” is on any domain bid at snapnames, and anytime I find myself and him I always win , I never see him try to overbid me, Who is this halvarez?

[…] Domain Turf Protection: Learn how to protect your domain investments in this helpful article from Domain Name News. […]

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