07|13|2007 07:26 pm EDT
If you are planning to be a “domain developer” or build a business out using a domain, sometimes you have to protect your turf. What that means is you’ll have to register typos, plurals, similar sounding domains, etc before those “damn cybersquatters” do or buy them from the people who already own them. Obviously there will be times where you can’t register/buy all of them, but you should at least put some efforts in to protecting your brand. Your traffic will be leaking to the typos so it may be worth your time to acquire them before your site becomes hugely popular. Something to think about before you invest major money into your development project.
DomainNameNews covered ourselves by grabbing domainamenews.com but there was one other domain I figured we should get to protect our turf a little more. I’m sure there’ll be other “entrepreneurial types” who’ll pick up a few more typos. Speculators buying typos of your site almost seems to be a form of flattery . . . afterall, they are confident enough that your site will bring them a trickle of traffic. So, anyway I had to put my money where my mouth is yesterday on Snapnames and pick up domainnamesnews.com. Fortunately, it wasn’t too painful at $85. I guess the bidders “halvarez” and “dentalpro” don’t have too much faith in us :)