Comments on: Don’t Lose Your Ass By Failing to Properly Monetize Your Domains http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333 News and Views from the Domain Name Industry Thu, 09 Feb 2012 18:26:06 +0000 hourly 1 http://wordpress.org/?v= By: Adam Strong http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333/comment-page-1#comment-18437 Adam Strong Sun, 16 Dec 2007 21:23:36 +0000 http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333#comment-18437 Paul Are there many niches that you know of where a premium (six figure or more) domain represents a niche/product/service that isn't already well represented online? IMHO high value domains have high values based (among other things) on the niche/category being solidly represented and having a solid advertiser base. I don't believe these names would be worth 6 figures if the category they represented was "underdeveloped" online or had no competitors. Some examples of names that are for sale right now or sold for high sums recenlty : Computer.com, Auction.com, DSL.com . In almost all cases having a premium name you'd inevitably be starting way behind the leader as an "8th or 9th replica" already. I'm not saying you can't "overturn the applecart" or dance circles around the dinosaurs with a better idea or execution. The domain certainly provides a leg up. Paul Are there many niches that you know of where a premium (six figure or more) domain represents a niche/product/service that isn’t already well represented online? IMHO high value domains have high values based (among other things) on the niche/category being solidly represented and having a solid advertiser base. I don’t believe these names would be worth 6 figures if the category they represented was “underdeveloped” online or had no competitors. Some examples of names that are for sale right now or sold for high sums recenlty : Computer.com, Auction.com, DSL.com . In almost all cases having a premium name you’d inevitably be starting way behind the leader as an “8th or 9th replica” already. I’m not saying you can’t “overturn the applecart” or dance circles around the dinosaurs with a better idea or execution. The domain certainly provides a leg up.

]]> By: Paul Rubillo http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333/comment-page-1#comment-18397 Paul Rubillo Sun, 16 Dec 2007 15:28:24 +0000 http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333#comment-18397 Mike Mann is 100% right. You can leave them alone and watch others take over a certain niche and then when you finally decide to take the plunge, you will most certainly be the 8th or 9th replica of someone else's idea. The only thing you will hear from venture partners, is that you are late to the space and the only thing you have is the domain name. For example, if I had wanted to launch an online broker 12 years ago, and I owned onlinebroker.com and there was no Ameritrade.com and Scottrade.com, I would have a shot at making noise with onlinebroker.com. Try putting a business plan together with that now and people will laugh at you. The longer you wait, the harder your chances of success are. That's just one example. Whether it's the best example, hopefully everybody gets what I am going at. Mike Mann is 100% right. You can leave them alone and watch others take over a certain niche and then when you finally decide to take the plunge, you will most certainly be the 8th or 9th replica of someone else’s idea. The only thing you will hear from venture partners, is that you are late to the space and the only thing you have is the domain name. For example, if I had wanted to launch an online broker 12 years ago, and I owned onlinebroker.com and there was no Ameritrade.com and Scottrade.com, I would have a shot at making noise with onlinebroker.com. Try putting a business plan together with that now and people will laugh at you. The longer you wait, the harder your chances of success are. That’s just one example. Whether it’s the best example, hopefully everybody gets what I am going at.

]]> By: Mike Mann http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333/comment-page-1#comment-17738 Mike Mann Wed, 12 Dec 2007 01:28:17 +0000 http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333#comment-17738 Snoopy, first of all my team has won as much in history on auction as anyone. Secondly winning a name on auction and being profitable with it does not mean they exploited the name to its maximum potential. Parking is a temporary idea by definition, you park your car before you actually use it for something productive. Of course if you dont have a name that will take you the distance or dont have any air in your tires, leave your car and domain parked. 99% of the names will not make a profitable ecomm site anyhow, we are only addressing the very exceptional 100K+ segment. A PPC page is lame because it offers no relevant value to consumers, is not a usable or sellable business either. Its a name gathering dust whether nominally profitable or not. We took parked names like SEO.com Phone.com and Software.com and created killer businesses for consumers and have added hundreds of times the value that keeping them parked would have. Snoopy, first of all my team has won as much in history on auction as anyone.
Secondly winning a name on auction and being profitable with it does not mean they exploited the name to its maximum potential.

Parking is a temporary idea by definition, you park your car before you actually use it for something productive. Of course if you dont have a name that will take you the distance or dont have any air in your tires, leave your car and domain parked. 99% of the names will not make a profitable ecomm site anyhow, we are only addressing the very exceptional 100K+ segment.

A PPC page is lame because it offers no relevant value to consumers, is not a usable or sellable business either. Its a name gathering dust whether nominally profitable or not.

We took parked names like SEO.com Phone.com and Software.com and created killer businesses for consumers and have added hundreds of times the value that keeping them parked would have.

]]> By: Domain News Articles - December 11, 2007 | Dominik Mueller http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333/comment-page-1#comment-17695 Domain News Articles - December 11, 2007 | Dominik Mueller Tue, 11 Dec 2007 18:36:34 +0000 http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333#comment-17695 [...] Don’t Lose Your Ass By Failing to Properly Monetize Your Domains Domains that are worth over $100,000 are essentially unique, branded small businesses. You can choose to ignore them and leave them idle, or place an enormous amount of resources on each, or somewhere in between. In any case they are ongoing business concerns which should be respected and managed accordingly. [...] [...] Don’t Lose Your Ass By Failing to Properly Monetize Your Domains Domains that are worth over $100,000 are essentially unique, branded small businesses. You can choose to ignore them and leave them idle, or place an enormous amount of resources on each, or somewhere in between. In any case they are ongoing business concerns which should be respected and managed accordingly. [...]

]]> By: art (bob) http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333/comment-page-1#comment-17672 art (bob) Tue, 11 Dec 2007 13:20:01 +0000 http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333#comment-17672 Helpful info as I'm strategizing my website development via SEO and affiliate marketing. Helpful info as I’m strategizing my website development via SEO and affiliate marketing.

]]> By: Snoopy http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333/comment-page-1#comment-17628 Snoopy Tue, 11 Dec 2007 06:28:52 +0000 http://www.domainnamenews.com/editorial/dont-lose-your-ass-by-failing-to-properly-monetize-your-domains/1333#comment-17628 If development is a far superior model to parking how come the parking guys still seem to win most of the domains at auctions even those those guys constantly "harm themselves" with those "lame basic PPC parking" pages. If development is a far superior model to parking how come the parking guys still seem to win most of the domains at auctions even those those guys constantly “harm themselves” with those “lame basic PPC parking” pages.

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