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08|21|2012 02:50 pm EDT

Freshbooks becomes Cloud Accounting, forgets to buy domain?

by Frank Michlick in Categories: Editorial

Freshbooks just sent out an announcement from their CEO Mike McDerment to their clients – which include my own company (DomainCocoon). The company will become “Cloud Accounting” – there’s just one little snag. The domain is already owned by an accountant in London. Of course he noticed the name change as well.

So here’s the news: from this day forward, FreshBooks is Cloud Accounting. We’ve taken notice of what you are saying and we’re changing the way we talk about ourselves so it is more consistent with how you talk about FreshBooks. We’ve also taken notice of how your needs have changed. And while we have a culture of “show, not tell” at FreshBooks, I will share that our transition to “cloud” will deliver against some of your emerging needs and reinforce the “accounting” component of our evolution.

Read the full announcement here on the Freshbooks blog.

Do you think Freshbooks should have attempted to buy the domain name first? At the moment it appears to be just a tagline (it was “online invoicing” before), but even then, should they not try to do the domain name? Let us know your thoughts in the comments.


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August 21, 2012 @ 3:53 pm EDT

Hey Frank,
Thanks for sharing the news about our announcement today! Just wanted to clarify that we’re not changing our name nor are we changing our domain since our company name continues to be FreshBooks. We’re just describing the services we offer as cloud accounting.


August 21, 2012 @ 5:08 pm EDT

Thanks for clarifying Amanda. I don’t think that was quite clear from the announcement and the graphics on your site – either way, even if it’s “just” your slogan, I think you should have considered buying the domain name before the announcement.

A drian Keys

August 21, 2012 @ 11:00 pm EDT

I agree. Assuming the name is for sale at a reasonable price, would make for more complete branding.


August 24, 2012 @ 1:01 am EDT

Thanks for this site.

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