Freshbooks just sent out an announcement from their CEO Mike McDerment to their clients – which include my own company (DomainCocoon). The company will become “Cloud Accounting” – there’s just one little snag. The domain CloudAccounting.com is already owned by an accountant in London. Of course he noticed the name change as well.

So here’s the news: from this day forward, FreshBooks is Cloud Accounting. We’ve taken notice of what you are saying and we’re changing the way we talk about ourselves so it is more consistent with how you talk about FreshBooks. We’ve also taken notice of how your needs have changed. And while we have a culture of “show, not tell” at FreshBooks, I will share that our transition to “cloud” will deliver against some of your emerging needs and reinforce the “accounting” component of our evolution.

Read the full announcement here on the Freshbooks blog.

Do you think Freshbooks should have attempted to buy the domain name first? At the moment it appears to be just a tagline (it was “online invoicing” before), but even then, should they not try to do the domain name? Let us know your thoughts in the comments.

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