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11|22|2007 11:39 pm EDT

Marchex to build neighborhood blog network

by Frank Michlick in Categories: Domain Development, Editorial, News

Marchex LogoAccording to Justin Carder’s blog (Director of Blogging), Marchex (Nasdaq: MCHX) is going to be conducting a trial with neighborhood blogs for Seattle, which are going to be run under the MyZip brand. The company is currently looking for one local blogger for each of the Seattle zip codes. At a later time, the trial is to be expanded across the US.

Justin writes: In my new job, I’m working for Seattle-based Marchex to create a system that gives people the tools they need to write great neighborhood blogs and the financial incentive for the writers and their communities to keep it going. For Marchex’s local search and advertising efforts, creating an environment rich with neighborhood content is good for business. For neighborhood bloggers, MyZip is the best way to create something that will last and not get lost in the swirl of life. […]

Through the course of the trial, we’ll give you advice and tips to create useful posts and we’ll reward you for your effort — each participant will receive $50 per month through the duration of the trial. We also hope our trial bloggers will stick with us and stay with the network as our long-term incentive plan goes into place and we add in a non-profit giving element.

The sign up form for interested bloggers is a small survey.

Since their purchase of zip code domain names covering the majority of population of the United States, Marchex has experimented with several models to drive traffic and monetize these domains. Currently MyZip.com and the zip code domains itself point to landers based on Marchex’s OpenList business review and information website.

Disclaimer: The author ownes a small amount of shares in Marchex.

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4 Comments

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Justin Carder

November 26, 2007 @ 1:58 pm EDT

Thanks for writing about our MyZip.net trial. If you have any questions or feedback, leave a comment — I’m subscribed and will see any followups.

Thanks
Justin Carder
Marchex

2w

November 26, 2007 @ 6:15 pm EDT

hi greeting My Dear Sir Justin Carder ,

proposal : :::::

[ed. details removed, please contact DomainNameNews via our contact form if you would like to contact each other]

any question or feedback please leave comment here —
i’m subscribed n[and] c[see] any follow-up

cheers , bestrespects , ThANKye , 2w

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