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09|20|2010 01:46 am EDT

Latona Cancels TRAFFIC Hong Kong Show

by Adam Strong in Categories: Events

Rick Latona announced from his blog that the TRAFFIC Hong Kong show has been cancelled.  The show would have been the 5th TRAFFIC show produced by Latona in 2010 and was slated for November 15-16, 2010.  Admirably, Latona is very candid on his blog with the reasoning behind the cancellation and the pitfalls of running an auction and a show.

The simple fact of the matter is that we are in a cottage industry. The domain world is small and it can’t sustain so many companies fighting over attendees. So, I’ll bow out.

Then there’s the issue of the auctions. Running the shows themselves and the auctions at the same time was a mistake. You can’t do both right so both suffered. I need to go back to the basics and focus on what counts which is selling the names.

Latona joined forces with TRAFFIC founders Rick Schwartz and Howard Neu in 2009 and announced his plans to head up six new TRAFFIC shows in 2010. Schwartz and Neu would maintain the long-standing original show in South Florida.  Latona was enjoying a good run in live auctions and brought some openness to TRAFFIC . He announced that he’d be taking the TRAFFIC brand globally with 2010 featuring a Las Vegas show as well as shows in Milan, Vancouver, Dublin and Hong Kong.  Based on the current onslaught of show choices and reportedly low attendance at recent TRAFFIC shows and low auction sales results, some have gathered that this decision was inevitable.

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4 Comments

Kevin

September 20, 2010 @ 3:16 am EDT

Smart decision. There are too many shows and auctions. Reserves are too high.

Hal Meyer

September 20, 2010 @ 3:19 pm EDT

I’d rather go to Domain Fest.

DNLingo

September 22, 2010 @ 4:35 pm EDT

Lowering the cost of admission to these events might attract a larger crowd as well.

Frank Michlick

September 23, 2010 @ 10:38 am EDT

@DNLingo: Rick actually did just that – at least for the Amsterdam & Vancouver shows. That’s probably why in Vancouver a lot of the food had to be left out, though. I doubt that Rick Latona was able to break even based on the shows itself, hopefully the auctions helped with that.

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