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05|15|2009 08:10 am EDT

TRAFFIC ccTLDs offers reduced tickets for part time domainers

by Frank Michlick in Categories: Events

Since there have been some complaints from European (apparently more specifically German) domainers that the ticket price for TRAFFIC ccTLDs at about 1500 Euro is too high (especially when compared with shorter conferences like DomainvermarkterForum or the registry-organized DomainPulse), and his Forum introduced a special offer bringing the ticket price down to 290 Euros. In order to qualify for the lower priced tickets, you will need to provide an explanation why the lower fee should be extended to you. I appears that the lower ticket price may also exclude the evening program of the conference (i.e. the items marked “by invitation only” in the agenda).

In a post on the German forum Consultdomain the project manager for the offer explains that this offer was introduced in order to allow part time and low-income domainers to attend the conference as well.

For more information visit the German site (= Financial Support in German, English version of the form here).

I will be attending the TRAFFIC ccTLD conference as well and do know from my own experience that organizing an event that covers food, events and conference rooms can be quite costly to set up. However I am not sure how attendees that paid the full fee will take to the fact that some others received heavily subsidized tickets.

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May 15, 2009 @ 8:45 am EDT

Running events costs money, but if you have sponsors you can get them to cover a lot of it and provide a good event at a reasonable price.

Frank Michlick

May 15, 2009 @ 9:15 am EDT

You are right Michele, but in my experience there’s always at least one person who thinks you’re charging too much, even if you’re not breaking even. And people tend to underestimate the cost of their food, drinks and it hasn’t gotten any easier to get sponsors.

Brian Carr

May 15, 2009 @ 12:03 pm EDT

This is an interesting play because from the sponsor point of view, you are always looking to engage with your existing clients but also value a chance to talk to serious newcomers about your offerings.
That’s why you see many sponsors branching out to Ad Tech, SES and other shows. I could see where a limited number of tickets for first-timers could actually be a new selling point for some sponsors.

Beggars Liars Thieves.

May 15, 2009 @ 12:07 pm EDT

Its a lot of money when you can do online forums and do telepresence via skype for $0 really.

Sure its good to do a face to face, but how often? Once?

I’ve never really seen the point other than as a PR stunt for the media. Anyway, those that pay and go obviously see it as useful.

If not enough people buy tickets then that shows you that it is overpriced.

I think somewhere cheap with lots of beer would equally work. Think it of as “mini networking”….. ;)

Frank Michlick

May 15, 2009 @ 12:13 pm EDT

Brian, you are right, there is a value to the sponsors of the event, albeit I am not sure how interested they would be in people that cannot afford to pay the entrance to the show.

@Beggars: According to the official explanation, this is not due to lack of ticket sales.

For DomainConvergence, we try to host the conference in a workshop/discussion setting so people exchange and share experiences. While teleconference work well for a presentation/question format I have yet to see a larger group to efficiently discuss items in a larger (open) group. But this is a concept I can see working as well with some tweaking.


May 15, 2009 @ 12:14 pm EDT

For the back room t-shirt and jeans brigade who don’t much like going to cocktail parties, a reduced price ticket is a welcome offering. Especially people who don’t want to pour good money down a hole.

I’ll be there but still haven’t decided whether I want to fork out for the actual conference attendance. I still stand by my statement that European domainers wold have been a lot happier with a cheaper conference at a less ritzy venue.

Beggars Liars Thieves.

May 15, 2009 @ 12:40 pm EDT


Its not just the ticket, its the accomodation as well. Unless you live in NL then its part of the price… 300-400 Euro a night I think… Eeeek.

Frank Michlick

May 15, 2009 @ 12:44 pm EDT

@Beggars: The hotel rate was 180 Euros or something, which is quite cheap for the area (if you have to hold it there like you pointed out). In a pre-paid booking the hotel offered me a lower nightly rate though, about 150 Euros per night. Still, Europe is quite expensive every time I go. That being said though, I do appreciate when events are “in style”.

Tim Davids

May 15, 2009 @ 1:24 pm EDT

I thought TRAFFIC shows were invitation only.

Frank Michlick

May 15, 2009 @ 1:59 pm EDT

Good point Tim, I guess those “sponsored” tickets receive an invitation as well.

DomainFest had a bootcamp for newcomers this year, which had to be purchased on top of the normal ticket.

Beggars Liars Thieves.

May 16, 2009 @ 12:07 pm EDT

I see there is a 290 Euro fee to just do the day things.

So, to be fair they have tried to cater for those that just want business only.

Believe it or not, it is actually not that easy to find the traffic website here it is for any current or future prospective attendees..


May 19, 2009 @ 5:57 pm EDT

Gee, and I thought TRAFFIC was supposed to be uber-exclusive and that was the reasoning behind the ticket prices, although I really don’t think their ticket prices make as much sense as they used to given the way things are today and the fierce conference competition we now have. It seems that no matter where you live in the US now there is at least 1 conference a year within driving distance for most domainers.

Hi Frank,

Thank you for covering our event and bring this story to your readers. To clarify, our ticket prices are 1,495 USD for full access admissions and 395 USD for Day Pass admissions. The Day Pass admissions are only available to European residents and they do NOT include any evening networking or dining events. The real reason for the move is, as you mentioned, the 1,495 USD price seems high when compared to the shows that have recently been in Europe. Granted, those shows have been shorter and have not included the events that we have, but the market is still new in Europe, and we are very interested in getting a European audience at our show.

The nearly final schedule for T.R.A.F.F.I.C. ccTLDs has been posted. It is my hope that attendees agree that it was well worth the investment. We have arranged social interactions, networking, and business opportunities with a high quality group under one roof. Sometimes to get the highest quality attendees (especially those that don’t normally attend shows) you have to put a few high quality things on your agenda, like the Five Flies or the West India House.

I fully admit and agree that shows and travel are expensive. But if our evening events just convince 10 high quality domain investors to attend, and you make one business deal with any one of these guys, your whole trip could be paid for and then some. That is the reality of our business, it just takes that one quality deal.

All, thank you for the comments. We are really trying to cater to an existing US audience that knows what to expect from T.R.A.F.F.I.C. and a European audience that for the most part has not seen T.R.A.F.F.I.C. in action. We want very much for both groups to be involved we sincerely hope that everyone that we have communicated with about this conference has felt that sentiment from us. I will be happy to discuss this conference with anyone that has any further questions or comments at david [at] davidclements [dot] com.

David Clements


May 28, 2009 @ 5:15 am EDT

So why exactly is the day pass only available to EU residents?

Can you make it available to ancestors of EU residents too?

Howard Neu

May 28, 2009 @ 5:26 pm EDT

David Clements and the Rick Latona staff have pulled out all the stops to make this first T.R.A.F.F.I.C. ccTLD Conference and Expo the best show European Domainers have ever experienced. People can make snide comments as seen above, but they do so out of ignorance as they have never experienced the value of attending a T.R.A.F.F.I.C. Conference and Expo which cannot be compared to any other event preceding it in Europe. Nobody who has ever attended a T.R.A.F.F.I.C. Conference has left with a feeling that it was not worth the time and expense invested, and, in fact, has multiplied the income of those who have networked with the best. T.R.A.F.F.I.C. MEANS BUSINESS and those lucky enough to buy a ticket to Amsterdam will find that to be true and get a leg up on everyone who could not see the value in attending.

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