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07|16|2008 02:30 am EDT

Google Sued Over Poor Traffic Conversions From Parked Domains

by Chad Kettner in Categories: Legal Issues

According to an article by Information Week, attorney Hal K. Levitte spent over $887.67 on his Google Adsense campaign to advertise his legal services and is now suing Google for placing $136.11 worth of those ads on parked domain pages. Out of the 202,528 impressions on parked domains, Levitte only received 668 clicks and zero conversions.

Neither the article nor the suit addresses the fact that conversion rates can fluctuate based on any number of factors and do not depend entirely on the traffic source/quality.  Landing page, ad copy, placement, timing, audience, product offering and many other factors play into conversion rates. Levitte’s conversion rates from the other $751.56 were not mentioned, neither were those derived from other traffic sources. However, by taking a brief scan of his website,, one can assume his conversion rates may be consistently low.

Levitte advertised his services prior to Google introducing the option to opt-out.

[via Domain Name Wire]

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July 16, 2008 @ 3:00 am EDT

So… he’s suing google for $136?
Lets google can survive this.


July 16, 2008 @ 6:22 am EDT

another attorney looking to make a name for himself with another of his frivolous lawsuits. Looking at his websites once can clearly see this guy most likey couldnt convince the surfers that he’s even a real attorney. Some of his other websites.


July 16, 2008 @ 6:27 am EDT

He did better to spend his money to develop a more functional site…

Raffaele Della Peruta

July 17, 2008 @ 3:17 am EDT

Would you trust the legal services of someone that has a website attached to a domain name with a dash or .net suffix?

This may hurt his case.

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