…your point???

You must be kidding me.

You are directly affiliated with the Dallas Cowboys organization.

You are from from an ‘Innocent Bystander’

As is typical for those who are debating a bad point…divert attention from the true subject of the debate…whatever may be said of my affiliation to the club is irrelevant unless you can address the points that I’ve made and show them to be invalid.

AmhadF, if a company markets an affinity email address joeblow@cowboys.com and promotes it in any way related to the Dallas Cowboys, they are infringing upon the Cowboys trademark rights. If they don’t promote it related to the Cowboys, they likely won’t sell many. So, you tell me: where is the compelling business case that uses this domain without relating it to the Dallas Cowboys?

Not to beat a dead horse (HA) but here are a few of my thoughts on the issue in regards to value for the Dallas Cowboys.

1) What if the Cowboys leave Dallas? The Dallas component would be worthless. The point most forward thinking sports franchises are asserting now is that there teams are more valuble as an entitiy NOT associated with a location. The Dallas Cowboys WANT to be known as the “Cowboys”…that is their brand. It is more valuable. Someone from Austin, or Huston, or Toronto for that matter might like them better and feel closer to the team if they didn’t have to type “Dallas” at the beginning. Dallas(the city’s brand) might also have negative baggage that tarnishes the name! They are a global brand and the assocation with the location just shrinks the value.
2) Many of the Cowboys defenders are using abbreviations rather that the actual name. NFL, DC, Cowboys (Rather than Dallas Cowboys) because a shorter name is easier, more convienient, and more flexible. Those are the 3 principles that drive innovation and success for ANY business or product. If the Cowboys want to be a better business online, they should have taken the name. How much of their revenue/press/tickets/publicity is driven through the web? My guess is millions now, and only more as moving forward.
3) It is bad press for an organization based on winning and excellence to back publically back out of a winning auction bid because they did not understand the rules of the business they were conducting AND lose out to another bidder who bids more than they could have paid a day earlier. They look foolish and stupid. Would have ben worth the $275K to to avoid.

I never mentioned @cowboys.com, so I fail to see why you bring me about that.

The point is you claim to be an Innocent Bystander when you aren’t – I have no vested interest in Cowboys.com (nor in domains – I don’t sell domains). But you have a very interested in the Cowboys brand.

Again – gutless move.

As for the emails – as long as they don’t do anything associated with football, that is as far as it goes. If it wants to offer @cowboys.com, that is their prerogative. They want to put gay porn on it – again, their prerogative.

The entire point is that this dilutes the Cowboys brand. If you are okay with that (and I guess your bosses too) – that is your decision. This isn’t about # of visitors.

It took 5 years for this puppy to blow up in their face. That is why PATIENCE is the #1 ingredient in the domain game and why a bad decision always comes back to haunt unless you clean it up when you have the chance.