08|22|2008 12:04 am EDT
From the beginning we’ve branded and used the DNN name. We knew we would have to do this. Acronyms are big in this business. Shorthand on chat and domainer forums have given rise to DNW, DNJ, DNF, NP, DBR, TTF, DS and DS, TZ, ND, DZ, HF, NJ, TDNAM, SN, and SN, BD, NM, DM, DDC, DDN and a host of others I’m probably forgetting (feel free to remind me in the comments). Our initials have the added bonus that the “sound” of DNN rings similar to media titans such as CNN or TNN. The fact that we provide a “media/news” service as well, makes the DNN.com name an even better fit.
As domain investors, we believe a good domain is an important part of an online strategy, but as content producers we also know that the real success of a business depends on the quality of the product not just on the name. We move forward with a shorter and easier to find domain, and continue to provide our readers with unique and fresh news and views from the domain name business.