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06|09|2010 04:01 pm EDT

LA Times Skewers .Mobi As “All But Worthless”

by Adam Strong in Categories: Miscellaneous

The Los Angeles Times just posted an article covering the demise of the .mobi extension. The story covers the hard losses felt by domain investors who bought in to the hype behind the mobile domain extension.  Rick Schwartz is quoted throughout the article.

The Times may be a little off in throwing out quotes like “But now a site can detect that a user is on a mobile device and automatically display in a cellphone-friendly format.”  The reality is that this detection has always been available and was one of the main points that people didn’t “believe” in the extension.

This is nothing really new but mainstream coverage of the facts that .mobi hasn’t seen those high dollar prices of the past isn’t foreign to most domain investors.  Mike Zapolin summed it up at the end of the article that .mobi domain investors are “just really hoping that somebody is going to be a bigger sucker than them.”   OUCH !

Editors Note : Apparently this is a re-print of a story previously ran on the Miami Herald, as Mike Berkens had mentioned previously.




June 9, 2010 @ 4:21 pm EDT

mobi is dead. It never really got started.
.com took it over thanks to Apple.


June 9, 2010 @ 5:08 pm EDT

The Miami Herald published the same article one week ago:

As a Web developer, I like a pure Web detection option, as everytime there is a new browser, the detection algorithm needs to be updated! :)

In all reality, there’s no reason why .mobi cannot be an option. Sure, some sites just use their regular domain name without a subdomain, others will use a subdomain (, for example) and others will use .mobi, like Bank of America.

Personally, I am not buying any .mobi’s for investment, only for future use for a mobile site for an existing standard Web site.


Ozie Jackson

June 10, 2010 @ 1:51 pm EDT

I guess someone should have told Enterprise Rent-A-Car, they just launched this week.

Mark Sandulli

June 12, 2010 @ 12:04 pm EDT

Dotmobi is Bigger than Dotcom and can stand alone.
By Mark Sandulli
Dotmobi does not need Dotcom
There are more mobile phones in the world than televisions and PCs combined

Dotmobi is the First Top-Level Domain Designated as Global. will evaluate each mobile website submitted from around the world for mobile-readiness using industry best practices & standards.
The site must be approved.
Only then will the domain become part of our search.
So build your dotmobi sites and become part of the Worlds Fastest Mobile Search. ASAP Make sure you make your site into an app.

Dotmobi works on its own better than dotcom. will not search or link to Dotcom sites
that do not meet mobile-readiness standards
It will be the worlds first real mobile global search.
On your cell phone customers will no longer search.
They will simply Zap It ! at Lightning Speeds!

Land Rush Registrations for .mobi
September 26th to October 10th 2006
It has only been 31/2 years since the release of the first Dotmobi domain.

SYMBOLICS.COM March 15, 1985 Was the date of the first Dotcom
By John C Abell March 15, 2010 | 12:00 am | Categories: 20th century, Computers and IT
Nobody seemed in a terrible hurry to get a domain; only five were registered in all of 1985. As you’d expect, the first 100 are packed with computer companies. Apple registered its namesake, the 64th domain, on Feb 19, 1987. Microsoft waited until 1991 to buy theirs. It took six years for Microsoft to even purchase their domain.
In 1994 the Internet came to the general public’s attention with the public advent of the Mosaic Web browser and the nascent World Wide Web, and by 1996 it became obvious to most publicly traded companies that a public Web presence was desirable.
It was about 9 years before the dotcom really started to take off.

History is repeating itself. Now it will be and to bring to light the new World Wide Web. DOTMOBI
I believe that .mobi will own the #1 mobile spot in the world.
The Question Is How High Can Dotmobi fly Check This Out

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