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07|20|2007 01:05 pm EDT – Your Army of Human Name Spinners

by James M. Woods in Categories: Miscellaneous

PickyDomains is a new Domain sourcing service released a few months ago which aims to make brainstorming for a new domains easier by utilizing what it claims are 17 Domainers from around the world. Using the service appears pretty easy and as far as naming a new startup goes it might be a great value at $50 at name. Traditional Domainers might find that a little steep.

For the uninitiated, finding a name for a new startup can be a frustrating experience. So enacting the wisdom of Domainers is an innovative approach and the best part is that if the Picky Domainers don’t present you with a name that rings your bell, you get your $50 back. The site lists some example domains that have been chosen by the service and frankly some are really great.

The $50 is split between PickyDomains and the Domainer who’s name was chosen, which must work on a first submitted basis for those times when two or more Domainers submit the same domain.

The service works by first depositing your $50 fee, describing what you intend your site to do or be about. Domain attributes like number of letters and words, dashes, slang, TLD etc. are also captured. From there the information is sent to their Domainers for submissions. Submissions are then sent to you via email. When you see a domain you would like to register you do so at your registrar of choice and notify PickyDomains which one you chose. Then then compensate their Domainer Partner. I see some potential holes in this method with regards to the honor system but nothing insurmountable.

I loved this testimonial from everyone’s favorite tech curmudgeon John C Dvorak!

“Just from the few names that’s you’ve dreamed up I can see your problem. You are too friggin cheap to be taken seriously. A couple of your names if sold by a consulting firm would have fetched $10,000 plus…and I’m not kidding.”

But wait there’s more! This is where it gets interesting. They have open auditions for more Domainers to join. So if you want to contribute you can. Not sure if you need to present your secret Domainer club card (I kid, you don’t) but it only stands to reason that the more heads and suggestions you put to it, the better the quality.

Another interesting twist to this model is that PickyDomains clearly states that they will review the list of suggestions and from those that are not chosen and of good quality, will be registered by PickyDomains for resale on Sedo etc. In those cases the contributor will get a less than 50% change (to account for Broker fees etc) but in some cases this could turn out to be more than the $25 you’d get for a retail name that was chosen.

Finally PickyDomains currently has a promotion that will give you a free round of domain picks if you blog about their service. Great offer and a greater way to kick the tires.


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