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08|07|2007 02:17 am EDT

RedHerring covers FairWinds brokering

by Adam Strong in Categories: Miscellaneous, News

red is being offered up for sale and Red Herring picked it up in a recent article.
The domain is being shopped with a massive $50 million price tag. FairWinds Consulting is handling the brokering of the domain. Fairwinds has set up a promotional site at and has started a bit of a PR campaign, which obviously has picked up some press mentions. Additionally they have been targeting potential buyers:

FairWinds has sent out approximately 100 emails to potential buyers alerting them of the domain name’s availability. Mr. Bourne’s email list includes pharmacy chains, retailers such as Wal-Mart and Costco, and websites such as

The article quotes some familiar names with conflicting opinions :

Domain Name Journal editor Ron Jackson said he doubts that a single, undeveloped domain name can command such a high price. “No domain has ever sold for more than $15 million, so to think that it’s going to jump to $50 million, that’s not going to happen,� he said.


“Jay Westerdal, president and CEO at domain information and sales company Name Intelligence, said he has heard of domain names selling for $20 million or more in private transactions and can understand why might be as or more valuable. “That would set all records. It would shatter them. It would be phenomenal. Really, that’s what domains of that caliber should be selling for,� Mr. Westerdal said.

I will have to agree with Ron here. I just don’t see it happening either. and are rumored to be in the $20m league but I don’t see this name being 2x those names. Anyway, good luck to the FairWinds guys. You have your work cut out for you with that price tag.

Additional tidbit to put things in perspective again. .. Fairwinds, if you don’t recognize the name, is one of the groups behind the group CADNA (Coalition Against Domain Name Abuse).

UPDATE: Jay is reporting a rumored sale of the domain for $50m. . . . I don’t believe it.  This seems like a great way to build up the buzz and branding of both the broker and the domain.  For example, the deal and Ostrofsky’s place in internet history and in the domain business were built up by the PR machine around that deal.  Maybe Fairwinds is making a similar play.




August 7, 2007 @ 2:00 pm EDT

Wow I Hope they get 50 million, then I can sell {my pharmacy related domain) to someone for at least 1 percent of that selling price lol

– editor note : we discourage posting domains that you are trying to sell . it comes off as spammy

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October 15, 2007 @ 9:53 pm EDT

gesh, if business dot com sold for 345 makes sense could bring atleast 50 million or more.

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