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06|13|2012 01:12 pm EDT

36 Fortune 100 Companies that applied for new gTLDs

by Adam Strong in Categories: new gTLDs

When the idea of new gTLDs were introduced, it seemed logical that big brand owners would be the first to adopt.  The cost to own one’s own “dotBrand” is somewhat restrictive because of the application price of $185,000 in addition to the costs to run the new TLD.  Among the Fortune 100 though, one would assume the costs would be seen as minimal in comparison to the advantages of protecting a brand or expanding services and offerings.

From the list of the 1930 applicants released today, DNN has compiled a list of 36 Fortune 100 companies that have applied for new TLDs.  Of those, 20 companies are applying for more than one new gTLD and 16 of them are merely applying for their brand name in a new extension.

Amazon, Google and Microsoft are applying for the most new TLDs from this list, which would make sense based on their respective brand and product positions on the internet.  All of these companies can be considered pioneers of a new way of using brands on the internet.

Several of these corporations are being assisted by legal or brand management agencies such as Fairwinds, CSC and MarkMonitor. This information came from the ICANN filings and we have also noted in the list below.

Click continue to see the list

Fortune 100 RankCompany NameTLD applied forSupporting Entity
2Wal-Mart Storesasda
george
grocery
samsclub
walmart
Fairwinds
5General Motorsbuick
cadillac
chevrolet
chevy
CSC
9Ford Motorford
lincoln
Hogan Lovells
16J.P. Morgan Chase & Co.chase
jpmorgan
jpmorganchase
Mark Monitor
17AppleappleCSC
19International Business Machinesibm
20Citigroupbanamex
citi
Steptoe and Johnson
33American International Groupaig
chartis
travelguard
Fairwinds
34MetLifemetlifeCSC
37Microsoftazure
bing
docs
hotmail
live
microsoft
office
skydrive
skype
windows
xbox
38TargettargetDorsey.com
40PfizerpfizerFairwinds
42Johnson & Johnsonbaby
jnj
Fairwinds
43State Farm Insurance Cos.statefarmMark Monitor
44DelldellFairwinds
45WellPointanthem
caremore
Valideus.com
49Comcastcomcast
xfinity
Fairwinds
51Intelintel
ultrabook
Fairwinds
53Best BuybestbuyFairwinds
55Prudential Financialpramerica
pru
prudential
Partridge IP Law
56Amazon.comamazon
app
audible
author
aws
book
bot
box
buy
call
circle
cloud
coupon
deal
dev
drive
fast
fire
free
game
got
group
hot
imdb
jot
joy
kids
kindle
like
mail
map
mobile
moi
movie
music
news
now
pay
pin
play
prime
read
room
safe
save
search
secure
shop
show
silk
smile
song
spot
store
talk
tunes
tushu
video
wanggou
wow
yamaxun
you
yun
zappos
zero
IDNs:
(a-label, translation, script)
xn--jlq480n2rg Amazon Hans
xn--fct429k Consumer Electronics Hani
xn--gk3at1e Online Shopping Hani
xn--jvr189m Food Hani
xn--cckwcxetd Amazon Kana
xn--gckr3f0f Cloud Kana
xn--cck2b3b Store Kana
xn--1ck2e1b Sale Kana
xn--bck1b9a5dre4c Fashion Kana
xn--eckvdtc9d Point Kana
xn--rovu88b Book Kana
Valideus.com
57Merckmerck (3)
merckmsd
emerck
Bettinger.de
Fairwinds
63Safewaygrocery
justforu
safeway
Fairwinds
64Cisco Systemscisco
65Sears HoldingsshopyourwayCSC
66Walt Disneyabc
70FedExfedexCSC
77Honeywell InternationalhoneywellFairwinds
82Oracleoracle
java
83Delta Air LinesdeltaSedari
88TIAA-CREFtiaaFairwinds
89Aetnaaetna
93Allstateallstate
autoinsurance
carinsurance
goodhands
Fairwinds
95American Expressamex
americanexpress
open
Fairwinds
73Googleads
and
android
app
are
baby
blog
boo
book
buy
cal
car
channel
chrome
cloud
corp
cpa
dad
day
dclk
dds
dev
diy
docs
dog
dot
drive
earth
eat
esq
est
family
film
fly
foo
free
fun
fyi
game
gbiz
gle
gmail
gmbh
goo
goog
google
guge
hangout
here
home
how
inc
ing
kid
live
llc
llp
lol
love
mail
map
mba
med
meme
mom
moto
mov
movie
music
new
nexus
page
pet
phd
play
plus
prod
prof
rsvp
search
shop
show
site
soy
spot
srl
store
talk
team
tech
tour
tube
vip
web
wow
you
youtube
zip

IDNs
a-code, translation, script
xn--flw351e chinese for “google” hani
xn--q9jyb4c japanese for “everyone” jpan
xn--qcka1pmc google jpan
71Abbott Laboratoriesabbott
abbvie
100Nationwideonyourside
open
66Walt Disneyabc
72Dupontdupont
35Home Depothomedepot

 

 

 

 

 

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2 Comments

Bob Griendling

June 13, 2012 @ 1:52 pm EDT

Nice job!

[…] can. Alongside Google, Amazon has been one of the most aggressive companies in pursuing new gTLDs, applying for control of 56 new domain names in total, including .aws, .book, .drive, .game, .movie, .music and .play, among others. Some of […]

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