03|30|2010 11:18 pm EDT
Sex seems to be a hot topic in domain land. DNN was tipped about an Ebay auction in which a trademark for sex.sex is for sale.
The owner of the trademark believes that his mark for sex.sex , filed in July 2008 with a claimed first use in commerce of March 2009, will provide a leg up in the inevitable quest to capture the new TLD .sex
The owner states in the Ebay auction description :
The sex.sex trademark is valuable because:
* The bidding for the TLD .SEX won’t just be about the highest price – it must also reflect existing trademarks and business names. We believe that owning the sex.sex trademark will provide an advantage when ICANN make their decision.
* If a bidder is successful in obtaining the TLD .SEX without ownership of sex.sex, they should be obliged to allow the sex.sex trademark holder to register www.sex.sex on their system.
* Registering a trademark is complicated, there are lenghty approval process and proof of usage issues.
Is sex.sex the best word combination if there were a .sex gTLD ? We can think of quite a few words that go before the .sex that would make more sense and seem to be much more targeted than this.
Trademarking of popular phrases occurred with the release of .EU and other extensions, and we suspect there will be more filings of trademarks and claims like this when other new gTLDs actually go live. There was also a great deal of trouble getting .xxx approved, so why would a .sex TLD be any easier to get approved.