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03|30|2010 11:18 pm EDT

Sex.Sex Trademark Owner Searching For A Buyer

by Adam Strong in Categories: new gTLDs

Sex seems to be a hot topic in domain land. DNN was tipped about an Ebay auction in which a trademark for is for sale.

The owner of the trademark believes that his mark for , filed in July 2008 with a claimed first use in commerce of March 2009, will provide a leg up in the inevitable quest to capture the new TLD .sex

The owner states in the Ebay auction description :

The trademark is valuable because:

* The bidding for the TLD .SEX won’t just be about the highest price – it must also reflect existing trademarks and business names. We believe that owning the trademark will provide an advantage when ICANN make their decision.
* If a bidder is successful in obtaining the TLD .SEX without ownership of, they should be obliged to allow the trademark holder to register on their system.
* Registering a trademark is complicated, there are lenghty approval process and proof of usage issues.

Is the best word combination if there were a .sex gTLD ?  We can think of quite a few words that go before the .sex that would make more sense and seem to be much more targeted than this.

Trademarking of popular phrases occurred with the release of .EU and other extensions, and we suspect there will be more filings of trademarks and claims like this when other new gTLDs actually go live.  There was also a great deal of trouble getting .xxx approved, so why would a .sex TLD be any easier to get approved.

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March 31, 2010 @ 12:00 am EDT

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Nick Wilsdon

March 31, 2010 @ 4:32 am EDT

>We can think of quite a few words that go before the .sex that would make more sense and seem to be much more targeted than this.


Heh. You just set our office off brain-storming on that topic too now. Maybe a DNN competition for the best suggestion? ;-)

michael berkens

March 31, 2010 @ 9:19 am EDT


I think its a huge risk considering that ICANN won’t under the guidebook for gTLD’s issue a competitive extension so I’m not sure if .xxx is approved if .sex will even be considered


March 31, 2010 @ 4:10 pm EDT

Mike. Agree on your point but it does bring up another point. I’m not an economist or anything but it seems all extensions are competitive regardless :) For example, the idea of .xxx is to segregate that content to an extension thereby removing (in concept) porn from the .com or other extensions. Isn’t that competitive? Just one more thing from ICANN that seems great and idealistic but completely impractical.

[…] Domain Name News wrote yesterday about the current sale of a trademark for “Sex.Sex” on eBay by its owner, as the best contender to an adult gTLD, with potentially a higher chance of approval than the much-despised .xxx […]


April 1, 2010 @ 9:34 am EDT

a quite interesting case … It is a speculative investment, i would not bid … but would bid for

have a nice long weekend.

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