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08|18|2009 12:52 pm EDT

Demand Media Will Offer New Programming Tools With CoverItLive

by Chad Kettner in Categories: News

Demand Media, a leader in distributed social media and owner of, has partnered with CoverItLive to offer improved tools for enabling original programming for its brands and publishers.

CoverItLive is used by writers, bloggers, and mainstream media to create events around various topics while engaging interested audiences and experts. CoverItLive is currently being used to power more than 100 million monthly viewership minutes ranging from large sporting events to local court cases.

“We believe CoverItLive’s model for live programming with audience participation is a natural evolution of the social web,” said Dave Panos, the Executive Vice President of Social Media Platforms at Demand Media. “This deep partnership enables us to continue delivering upon our customer promise to harness the most valuable applications of social media and deliver integrated experiences with best-of-breed services like CoverItLive, Facebook and Twitter.”

Demand Media also secured a minority interest in CoverItLive.

[via Demand Media]


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August 18, 2009 @ 1:17 pm EDT

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